reynaldo reynoso art director and design specialist resume

DIGITAL AND PRINT GRAPHIC DESIGNER AND CREATIVE DIRECTORREY@REYREYNOSO.COM | (717) 658-2041 | PORTFOLIO: REYREYNOSO.COM

r e y r e y n o s o

SKILLSLanguages: CSS • HTML • XML • ActionScript • Some PHP • Spanish/English

Software: Adobe Suite ( Audition, Photoshop, Illustrator, Dreamweaver, After Effects, Fireworks, Flash, InDesign, Premiere) • Microsoft Office Suite • Quark XPress • Wordpress/Other CMS Tools • Social

Media Tools • Apple Macintosh/Windows Other: Digital / Traditional Illustrations • Infographics • Photography / Photo Shoots • Videography /

Video Editing • Copywriting • Budget Allocation • Planning • Direction • Presentation • Management Awards: Bookspan President’s Award (2001) | ABCD Award (2004) |NYC Council Commendation (2004)

Education: BFA in Graphic Design from St. John’s University

EXPERIENCEDesign Lead & Senior Graphic Designer

Henkel / Rocky Hill, CT 12/2011 - PresentFreelance project to full-time Art Director, directed the design vision for one of the five global business

steering units while leading a team of local and off-shore designers• Created integrated marketing solutions (for print and web).• Developed marketing materials like posters, brochures, animations, ads, and sell-sheets.• Storyboarded, edited, developed, and filmed video commercials and presentations.• Lead a team of local and off-shore graphic designers.• Directed, produced, and designed event and trade show graphics including (but not limited to)

structural designs, banner ups, and panel graphics.• Estimated workflow and budgetary concerns for projects and marketing endeavors.

Senior Art DirectorESPN / SchoolSports, CT 04/2006 - 09/2012

Designed and directed the visual ESPNHS brand in print (several magazines), and across social media, televised, and web platforms.

• Implemented a cutting edge magazine publication design to success.• Created event logos, infographics and other digital materials.• Worked with editorial to target the market with 24 monthly issues.• Orchestrated creation of social media brand initiative.• Managed and mentored a team to adopt new technologies leading towards revenue increase.

Senior Art DirectorBertelsmann / Time-Warner, NY 02/1999 - 03/2006

Designed and directed several club brands, direct mail and advertising campaigns across various channels while directing a team to ascertain marketing concerns.

• Designed and defined the SFBC identity and brand. • Helped create a template system that saved corporate dollars and freed up time for targeted designs. • Developed direct mail and print / digital media advertising using new systems to increase customers. • Managed designers to target catalog designs.• Designed book jackets via art direction of community known illustrators to increase SFBC brand

Freelance Creative Direction, Designer and Web Developer1999 - Present

Design and develop integrated marketing programs including (but not limited to): web design and development, brand identity development and refinement, and printed marketing solutions.

RESUME SUMMARYProven experience and leadership in all aspects of print and digital design with a diverse history in pro-duction and graphic design in multiple spheres including: advertising, typography, direct mail, catalogs, editorial, marketing, magazines, video, social and digital media.