review: community project, st anns hospice

COMMUNITY PROJECTB Hunter & Flower Wu Yanzi

Introduction and outline

Recap context of the project

Outline of the project

Deliverables

Outputs and feedback

Challenges

Suggestions for improvements and future work

Conclusions

St Ann’s Hospice

Greater Manchester’s largest hospice

Established nearly 40 years ago

Serves a population of approximately 1.2 million people

Provides palliative care for those with progressive diseases & life threatening illnesses

£6 million of income per annum required from fundraising

Manchester Midnight Walk

Largest fundraising event organised by St Ann’s Hospice

10 km walk around Manchester city centre, starting at midnight

Raised in the region of £250,000 in the first two years

Friday 2nd July 2010

Target is to have 4000 walkers at this year’s event

Project overviewProduction of social media toolkits - for staff and supporters

Production of promotional and instructional videos

Local blogger engagement

Deployment of activities across Twitter, Facebook, YouTube etc. to promote Manchester Midnight Walk

Monitoring and measuring of social media activities to promote Manchester Midnight Walk

Follow up interviews with staff and supporters about social media toolkits and usage

Image c/o Matt Hamm

Videos

Worked with St Ann’s to create a brief

Video promoting the Midnight Walk

Video social media tool kits

Distributed online

Image c/o Horia Varlan

Midnight Walk Blog

Posterous | manchestermidnightwalk.posterous.com

Collaborative / multi-author

Sustainable

Integration

Image c/o inju

Midnight Walk blog

Social media toolkits

St Ann’s Hospice website

6 documents

Consultation with volunteers

Syndication - online & offline

Image c/o geoffrey_haberman

Additional activities

Blogger & Twitter engagement

Twibbon

Hashtag | #night2remember

Spotify

Image c/o minifig

Outputs & feedback

Image c/o kevinzhengli0

250

500

750

1,000

Twitter Facebook

Over 800 unique visits since January 2010

Toolkits have had 100 hits on SAH website + email requests

“I really like the resources produced for @StAnnsHospice Very useful!” - Fundraiser for Action for Children in Conflict in Kenya

“The online fundraising guides have given us a massive push forward in terms of empowering our supporters to raise money for us online. Many of our supporters are slightly nervous of using online methods and are daunted by setting up Facebook pages, Twitter accounts etc. – but now they have the perfect tool to ease them in with confidence. We have wanted to produce similar guides for some time now but just haven’t had the resources, so this is a massive thing for us” - Senior Communications Officer for St Ann’s Hospice

Challenges

Difficult filming conditions for example lighting

Engagement

Extensive and open scope of project

Time consuming

Image c/o kevindooley

Image c/o smlp.co.uk

Moving forward...

Expanding and maintaining relationships

Exploring new technologies

Creative approach

Long term sustainability and growth

Widening participation

Conclusions

Engagement isn’t easy

Time heavy

Long term strategy

Exploring new technologies

Social media embedded into the practices across SAH

More than fundraising and MMW

Image c/o 姒儿喵喵

Any questions?