retailing of big bazaar

Presented by-

Ramesh Chavan 41

Darshan Tapkire 57

Abhijit Lanjevar 93

Sachin Kamble 84

Tausif Mulla 26

Swati Kalwit 81

Amir Khan 87

BIG BAZAAR IN PHOENIX MALL

Founded in 2001.

Future Group’s initiative.

Founder and Chairman- Mr. Kishor Biyani.

Ranked 6th among the top 50 service brands in India in the year 2010.

Tag line- “Isse Sasta aur Acha Kahi Nahi”.

“Naye India Ka Bazaar”.

ABOUT STORE

Area Store Layout Wall Lighting Ceiling Flooring Gondolas Mannequins

PRODUCTS AND SERVICES

Menswear: Shirts, Trousers, T-Shirts, Jeans, Sportswear & Accessories

Womenswear: Salwar Kameez, Sarees, Ethnic Tops & Kurtis, Jeans, Womens Tops & Blouses &

Others

Kidswear: Boys Trousers & T-Shirts, Girls T-Shirts

Carrying Cases & Bags

Home & Kitchen: Home Appliances, Kitchen Appliances, Kitchenware, Barware, Tools & Hardware

Jewellery: Pearl, Steling Silver,

Health Fitness: Fitness Equipments, Health Products

Toys & Games: PC Games & Others

Watches: Mens, Womens & Kids Watches

IN HOUSE BRANDS

Tasty Treat Clean Mate Sensei Care Mate Koryo Sach Punya

KnightHood Shrishti Shatranj Dj & C Pink & Blue Ekta

PRICING STRATEGIES OF BIG BAZAAR

Pricing at Big Bazaar is based on the following techniques:

Value Pricing (EDLP – Every Day Low pricing): Big Bazaar promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping.

Promotional Pricing: Big Bazaar uses the concept of psychological discounting (Rs. 99, Rs. 49, etc.) to attract customers. Big Bazaar also caters on Special Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja).

Differentiated Pricing: Differentiated pricing i.e. difference in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used by Big Bazaar.

e.g. Wednesday Bazaar

PRODUCT SIGNAGE

Head to Toe : For FMCG products, tissue paper, brushes,etc

Shringhar : CosmeticsPlastic : Plastic wearSpeak & Span : Utensil and floor cleanerFabriclean : DetergentsUtensil : pressure cooker, non-stick pan, etc.Crockery : glass wearsHungry Kya : Kellogg’s, etcNamkeen : Kurkure, etc.Dry Fruit and Mukhwas : All kind of dry fruits and

mukhwas

Festival Arrival : Bappa MoryaReady To Cook : noodles, soups, etcMirch & Masala : spices Golden harvest : FruitsGo organic : Vegetables Chill station : Beverages, curde, butter milk, etc.

OBSERVATIONS Price display

USP display

Discount display

Display of T -24 conter

Dump Display

Shop in Shop

SECURITY

Security guard Fire extinguisher Alarm Security magnet Fire Sprinkler Camera Staff Checkouts

RECOMMENDATION

Shopping Environment

Visual Merchandising

Emergency Exit

Training & development Program

Security

CONCLUSION

Commercial areas

Easily accessible

Layout

Target customers