retailers and data from drs, 7.28.14

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Retailers and Data

Retailers and Data

We used to have a different name….

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A Question For The Audience

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BIG DATA + PROFITX =3

Harvard Business Review: Sexiest Job

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Of Course – We’ve Been Here Before

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More Relevant Insights

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Source: Nielsen Connected Devices Report, Q3:13.

Note: Data gathered from USA general population sample 13+ years old with 9,448 respondents who own a Tablet, e-Reader, Smartphone, or

Streaming 97 Capable Device. Study conducted in 9/13.

Competitive Advantage comes from...

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Learn about your customers faster than your competitors

1

2 Put that learning into action faster than your competitors

X = Action. In Real Time.

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BIG DATA + ACTION = PROFIT

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Batch Mode

We Need To Improve The Foundation

Real Time

BRIGHTTAG

Data Driven Marketing Success Isn’t Just…

MORE TERABYTES

MORE HADOOP

MORE ANALYTICS

Insight Must Drive Actions

So What The Heck Do We Do?

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Link Cross Channel Consumer Engagement1

2 Improve Your Action/Reaction Time

04/12/2023Confidential property of Signal. Not to be disclosed, reproduced, distributed or used for any unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.

“When we decided to conduct a vendor bake-off, Signal saved us three months of work. The platform’s versatility and ease-of-use, coupled with the expertise of Signal’s team, enabled an A/B test that resulted in a $500,000 lift in customer lifetime value over the course of a year. We’re excited to continue working with Signal to take our cross-channel marketing efforts to the next level.”

- Eric Hergenrader, Senior Data Analyst

powers real-time marketing activities across channels – driving more sales through improved efficiency and optimization

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Thank You