retail merchandising wall units - alex freeman...

Walgreens 2012 Walmart 2012 Target 2012

Retail Merchandising Wall UnitsThree of the many planogram projects I worked on for Milani.

I managed all aspects of the graphic concept, approval, and production processes for all permanent Milani retail

merchandising units. Each project included multiple graphic panels, color ID strips, headers, light boxes, and fixturing units.

Other retailers I worked with but not shown here are CVS, Savemart, Dollar Stores, Duane Reade, Sears, and Fred Meyer.

Promotional DisplaysI created many promotional or “prepack” displays during my time

at Milani. Each display offers a unique opportunity to tell a story and educate the consumer about the product. Besides designing

the graphics, I worked one-on-one with the company that created the vaccum-forms to come up with new and exciting ways to

display the product.The six pictured above were featured in CVS.

Product Photography / RetouchingOne goal I set for myself while working at Milani was to sharpen

my product photography and retouching skills. The company was eventually able to bring all product photography in-house. The

images above are from Milani’s 2011 catalog.

Blistercard DesignsDuring my time at Milani I created numerous blistercard designs.

These two are for new mascaras that came out in 2012. Aside from being eye-catching, these cards had to effectively communicate the

products’ attributes to the consumer.

Gibson Advertising CampaignThe elements fire, water, and smoke are used here

to draw a conceptual connection between the instrument and the extreme emotional states felt

while playing or listening to music.

Ed Hardy and Christian Audigier Air Freshener Point of Purchase Displays

These mockups were for the new air freshener lines coming out in 2009.

Infuse Package DesignHealth and beauty package and branding design.

Sweet Leaf Stationery Package Sweet Leaf is an organic tea company. The logo

and materials used communicate their eco-friendly, health conscious corporate identity.

Front CoverBack Cover

Portfolio MagazineThis quarterly publication is produced by The Art Institute to promote the top students, faculty, student work, and alumni

that the school has to offer.

Illustration BookThis book showcases a style of illustration that I’ve been

developing for the last few years. These projects are all done by hand and serve as a creative outlet when I need to take a

break from the computer.

Milani 2011 CatalogI art directed this project from concept to completion.

Working with an off-site design agency doing production and layout, I shot all the product photography and did all the

product retouching in-house,

Joan of Arc PosterThis poster for the Global Historical Alliance communicates

Joan of Arc’s political, religious, and social importance.