"resumehh..." - keynote presentation @pathwayscanada's #pteemployment symposium

Resumehh…

@HamzaK

You are special.You know it. I know it. Your mom knows it.

“You’re one in a million.”But in a world of 7 billion people,

that means that there’s 7000 of you!

We live in a world of mythsHere are some myths we subscribe to...

Success will come overnight

Anyone can be a rockstar entrepreneur

Fortune will find you

For some of you, this is true

For the rest of us though…

You’re going to apply online?So are 500 other people.

Oh, you graduated with a BBA?Tell me more.

I’m not hatingWe simply grew up in a culture of

entitlement,

iPod, iPad, iPhone, etc.Devices with “i” in the prefix!

Deferred adolescenceWe’re not leaving our homes until our late 20’s

Myth of higher educationIt’s not the be-all-end-all.

We paid $50k for our degrees, we deserve jobs!Don’t be silly.

“But, I have a 4.0 GPA!”That’s nice.

Old model doesn’t work in new economic realitiesSaturation + race to the bottom

“If you don’t like change, you are going to like irrelevance even less.”

- General Eric Shinseki

Disrupt the hiring process!

Let’s hack this.Ready?

Level 1:Personal Branding

In Progress

What is a brand?

Brands are born of experience

Interactions + Feelings= Brands

Commodity vs. Lifestyle

A collection of perceptions

The power of the personal brand

Why is personal branding important?

Growing engagement

Compensation & the premium

6 p’s to building a personal brand

1) Passion

2) Purpose

3) Planning

4) People

5) Play

6) Perseverance

Your brand plan

What are your goals?

What do you value?

What are your passions?

What motivates you?

What makes you remarkable?

The Brand Plan

• Identify your passions

The Brand Plan

• Identify your passions• Take inventory

The Brand Plan

• Identify your passions• Take inventory• Craft your identity

The Brand Plan

• Identify your passions• Take inventory• Craft your identity• Distribute and scream

The Brand Plan

• Identify your passions• Take inventory• Craft your identity• Distribute and scream• Measure and repeat

Recap

• The old employment model isn’t effective• Invest in building your personal brand• Passion, purpose, planning, people, play,

perseverance• Personal branding has benefits today• Personal branding will have benefits tomorrow

Level 2:Leveraging Social Media

Completed In Progress

First things first!

What is social media?

Story telling, story telling, story telling.

Some facts

93% of companies are using social media networks for recruiting in 2013.

14.4 million people used social media to find their last job in 2011.

86% of employers say candidates should make their profiles more employer-friendly.

1 out of 3 employers rejected candidates because of something they found out about

them online.

It gets worse…

Nothing is deleted.

Every public tweet is fed into the us library of congress

And

A report from twitter said government requests are

generally made in conjunction with some kind of criminal

investigation; 815 requests came from the united states

government and twitter complied 69% of the time.

@BadBetch13: “Pop a molly I’m sweatin!” #Woo

Candidates are NOT hired because of:

• Inappropriate pictures/info• Shared confidential info about past employer• Discriminatory comments• Lied about their qualifications• Bad mouthed past employer• Poor communication skills

Candidates ARE hired because of:

• Accounts supported qualifications• Awards & accolades were visible• Showcased a good “feel”/fit• Conveyed a professional image• Displayed creativity• Had good references

“If you’re not telling your story via social channels, someone is. Tell your own story, or

someone will tell it for you.”

@JenniferMcClure

To Do

• Google yourself

To Do

• Google yourself• Use a vanity profile to make all of your social

media easily accessible

To Do

• Google yourself• Use a vanity profile to make all of your social

media easily accessible• Take your resume online and make it visually

appealing (Vizualize.me, LinkedIn Labs, etc.)

To Do

• Google yourself• Use a vanity profile to make all of your social

media easily accessible• Take your resume online and make it visually

appealing (Vizualize.me, LinkedIn Labs, etc.)• Track your progress (CrowdBooster, Visibli,

Klout)

And now, for some tools…

Recap

• Traditional resumes will become obsolete• Invest in mastering social media• Be strategic about your use of social media• Use social media to advance your personal

brand• Use social media to form genuine, lasting and

deep relationships

Level 3: Disrupt The Traditional

Job Search Process

Complete In ProgressComplete

Catch 22 of Employment:Can’t get a job without experience. Can’t get experience without a job.

It’s not just what you know…

It’s WHO you know

Think in terms of circles of influence.

Follow companies

Informational interviews

Stay in touch

Seek mentorship

Recap

• It’s not just what you know, it’s who you know• Conduct informational interviews• Follow brands• Use social media to stay in touch• Seek mentorship

Do This Tomorrow

Do This Tomorrow

• Build your brand plan

Do This Tomorrow

• Build your brand plan• Build your social policy

Do This Tomorrow

• Build your brand plan• Build your social policy• Build your support group

Do This Tomorrow

• Build your brand plan• Build your social policy• Build your support group• Do not tweet after 2am on a weekend

Thank You!

@HamzaK