researchnig youngsters online, kateřina gillárová, idealisti

Kateřina Gillárová, IdealistiOpen DoorOpen Door. Researching Youngsters On Line.I t t b d i h W l M h 6 2009Internet w badaniach, Wroclaw, March 6, 2009

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Today's ideas will become tomorrow's world

IDEALISTIToday s ideas will become tomorrow s world

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Mi iMission

• We are consultancy company whichhelps our clients create and managehelps our clients create and manage meaningful brands in the world of overabundanceoverabundance.

• www.idealisti.eu

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HOW TO RESEARCHYOUNGSTERS ONLINE

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Introduction

C t tContent

• Why?• When?• When?• How?

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Networked.

WHY?Networked.

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Mass society Network societyMass media

Massmedium

Virt al comm nit

I t l di

Virtual community

Traditional communities Interpersonal media

Relations of

Communication action

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DIJK, J. Van. 2006

20092009

We live in network society

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„Routine“ marketing Ethnographic approachresearch

PRESENT

PAST

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2009

We dig the real lives.

3333

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K dKey wordsInteractionInteraction

EssentialismAuthenticity

ConvergenceOpendmindednessOpendmindedness

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WHEN?

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• Time• Money• Money• Deeper insight• Reasonability

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HOW?

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T tiTwo perspectives

• Internet as OUR tool vs. internet as THEIR tool

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...the pathways along which improvisatorypractice unfolds are not connections betweenpractice unfolds are not connections betweenone thing and another but lines along whichthey continually come into being. Thus theentanglement of things has to be understoodentanglement of things has to be understoodliterally and precisely, not as a network ofconnections but as a meshwork of interwovenli f th d tlines of growth and movement…

Tim Ingold 2008

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• Internet as our tool is not netnography

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• Authenticity as a value matters foryoung peopleyoung people.

.

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• Let´s step into the open door but…

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• Internet as a daily fork.

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T lTwo roles

• Obtrusive vs. unobtrusive techniques

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Introduction

R h bj tiShoping behaviour andResearch objectiveShoping behaviour anddecision making online

h h l h d l d h ll bl l d h k dHi, so I have the gel at home, I tryed it twice already. However I have one small problem. Firstly, I tested it with a pack, I massaged itand warmed up myself next to the heating. It heated nicely and even got red a lot. Secondly, I applyed the gel on the belly, I massaged itand limbered it. I do not run or so, I exercised a serie of sitting/lying positions only and exercise right the belly. But it did not heat at alland even did not get red. Personally, I think you cannot gain anything without an exercising, but on the other hand it has to heat andthe skin should get red. But it happpens to me while warming with the heating only or „termofor“ (hot‐watter bottle). So now I do not 

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g ppp g g y ( )know what is the effective method, exercising without warming or warming without exercising? Please, give me an advice…

• Attention!

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T lTwo roles

• Obtrusive vs. unobtrusive techniques• Attention!

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Lifestyle online

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Lifestyle online

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Eating habits online

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We should add toWe should add to the menu a lot offresh vegetablesand fruits, avoidsweets and fatfried food, avoid

coffee andsmoking. Projective techniques online

There is a range ofsuitable exercises with

focus on theproblematic parts ofproblematic parts ofbody, it is only on us

whome will wechoose.

Sufficient drinking regime!!!

Ideal would be sweet which woulda pill which would contain natural

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a pill which would contain naturalingredients only – it would taste as a gummy bear and would be eatenin the case off need only = celullite, 

obesity, bad skin..

We should add toWe should add to the menu a lot offresh vegetablesand fruits, avoidsweets and fatfried food, avoid

coffee andsmoking. Ideal body online

There is a range ofsuitable exercises with

focus on theproblematic parts ofproblematic parts ofbody, it is only on us

whome will wechoose.

Sufficient drinking regime!!!

Ideal would be sweet which woulda pill which would contain natural

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a pill which would contain naturalingredients only – it would taste as a gummy bear and would be eatenin the case off need only = celullite, 

obesity, bad skin..

2.0 final report online

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h k f i !Thank you for attention!

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SSourcesBORDEWIJK, J. L. – KAAM, B. Van. 1986. „Towards a New Classification of Tele-Information Services,” pp. 113–24 v Denis McQuail (ed.) McQuail’s Reader in Mass Communication Theory. London: Sage.CAREY, J. 1989. Communication as culture: Essays on Media and society.Winchester, MA: Unwin Hyman. DIJK J Van 2006 The Network Society London: SAGE PublicationsDIJK, J. Van. 2006. The Network Society. London: SAGE Publications.INGOLD, T. 2007. Lines: a brief history . London: Routledge. MARKHAM, A. N. – BAYM, N. K. 2008 . Internet Inquiry: Conversations About Method. London: Sage.MCNEILL, J. R. – MCNEILL, W. H. 2003. The Human Web: A Bird's-Eye View of World History. W. W. Norton & Company.SHAPIRO, A. L. – SHAPIRO, R. C. 1999. The Control Revolution: How the Internet is Putting Individuals in Charge and Changing the World we Know.New York: Public Affairs.VARNELIS, K. 2008. Networked Publics. Boston: The MIT Press.Vital Signs. Researching Real Life. 9-11 September 2008, University of Manchester. WEAVER, W. – SHANNON, C. E. (1949). The Mathematical Theory of Communication. Urbana,WEAVER, W. SHANNON, C. E. (1949). The Mathematical Theory of Communication. Urbana, Illinois: University of Illinois.

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