researchconferencespublishingtrade shows the dual education system – cooperating and competing for...

Research Conferences Publishing Trade Shows

The Dual Education System – Cooperating and competing for young people

Prof.Dr.Bernd Hallier

Bildbeispiel

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In Germany there is for young people a combination of in-door-training in retail companies …

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…and training in specialized schools for the sector (Berufsschulen)

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Mostly young people who leave school at the age of about 16 years take this choice – and interestingly a study of August 2011 discloses that young people like to work with those retailers where they are shopping!!

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They get employment-contracts with a company (for example a retailer like Saturn/Metro) …and the company is sending them for one day per week to school

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Some Universities of Applied Sciences in Germany (like EUFH/Bruehl) use a similar structure for Bachelor-students

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Students work for Globus/Saturn for three months and get paid there …

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…then they go three months to EUFH and pay there per month about 800 Euro

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Both groups (vocational level as well BA-level) have to pass a test in the end at the Chamber of Commerce! - - The best of the best are awarded and the their names and the names of the companies are in the newspaper!

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EHI-Award- Party and 40.000 Euro!

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Award winning is interesting on the level of cashiers as well as on the level of the students - and it brings a high image for the retail company of the winners

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Proud Winners!

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Proud Winners!

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Young and ambitious people should be fixed by contracts of the retailers very early together with carrier-planning

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Young people are the future of the retailers.

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…and they have to get involved with the practical activities either as employees or via a traineeship if possible also in foreign countries!

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In Germany very often the company keeps on employing its dual-education-“students” after the exams!

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Students are from the start on “part of the labour market” – and they are ambassadors of their retail-company

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There should be a test for more practical work for school-leavers and students in Russia too.

Conclusion for Russia

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Retail Managers and teachers should build together a new education team – you need a Round Table between the two parties: University and Retail Educators

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Companies like Globus, Metro, Saturn can help with their German experience

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Perhaps they could also help for pilot-exchanges of some teachers and students with red diploma.

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Young people take part in the EURASIAN Youth Forum and meet Nobel Laureates for Economics!

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www.european-retail-academy.org

can help to organize such international teams

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Speaker:

Prof.Dr.Bernd Hallier EHI Retail InstituteSpichernstraße 55 50672 Colognehallier@ehi.orgwww.ehi.orgwww.european-retail-academy.org

Thank you!Spasibo bolshoe!