research comms: an update

Research Comms update27.8.2014

Research Comms objectives

1. Build coalitions around individual research projects

2. Build a general audience that will anticipate future research

3. Raise both international & domestic profile of Sitra’s research

4. Promotes awareness, helps us test the relevance of our ideas

5. Better integration of think-and-do within Sitra

What we agreed to in May (the principles) • Communications are integral to research for impact

• Research communications will sit alongside sitra.fi content

• The research team should engage in communications throughout the research project, not just at publication

• Communications will be published regularly with rotating authors (not done in spare time)

• Communications are not intended to be comprehensive or complete, or novel, but are intended to make the work visible, test relevance and share early signals of success

• Expectation of 1+ years to build an audience

• Social media is the linkage between audience and content

Research comms matters & is topical right now

1,361 views!

• Formalised comms principles distributed within team

• ’Research project plan’ form, prepared by Justin, will be taken into use > includes communications approach

• Research comms timeline has been drafted to help with the planning & to help integrate research and communications

So what’s new?

… and making Sitra’s ’think’ more visible at sitra.fi by publishing regular content with rotating authors.

What’s new? Comms timeline to help with the planning

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PREPARATION phase: answering the right questions• Who cares?• What type of impact are we

aiming for?• Drafting a communications

plan – can be light

Also: link to focus areas

EXECUTION phase: dialogue with stakeholders• Promoting awareness,

building audience • Internal

communications not to be forgotten

Using social media to link your content & audience

Tapping into public debate when timely (blogs, articles)

RESULTS: research for impact• How to get the right information

into the right hands?• So many options: report,

exclusive release, press release, media brief, debate event, infographs, video…

Re-defining comms approach for launch!

Continuing to tap into public discussion and current events

AFTERLIFE• Perseverance to return

to ”old” projects • Need to re-examine

Sitra strategy?

Digital afterlife very important

Finally, what’s new?

Let’s publish weekly notes here

Description here what is Sitra’s research, why we do it, who does it (no framework)