reputation management for restaurants

Reputation ManagementBeyond Word of Mouth

Meet Today’s Presenters

Chat us using the Q+A panel to your right

Questions?

Kam Desai

The Reputation Expert

Founder, MomentSnapKam Desai is an entrepreneur and former founder and head of products at

newBrandAnalytics (now Sprinklr), a reputation management and social analytics firm serving over 150k restaurant, hotel, and retail locations.

His latest venture is MomentSnap which was inspired by witnessing how difficult it is to make store-level operational changes with a constantly

changing hourly workforce. MomentSnap allows businesses to better focus, train, and retain their frontline employees.

Matt Sheldon

The Restaurant Guru

Senior Account Manager

Matt joined the Swipely Sales Team in 2013 to help grow its restaurant client base. Today, he helps thousands of Swipely clients understand how to turn data into

actionable insights in his role as an Account Manager.

Chad Troutman

The Demand Generator

Senior Manager, Demand GenerationChad joined the Swipely marketing team in 2014 to help increase brand awareness

and demand. He oversees the company’s marketing efforts for its customer engagement solutions and audience development strategies. Chad specializes in

small to mid-sized restaurant group marketing , with an emphasis on demand generation and analytics.

Why We’re Talking About ReputationWhat You Don’t Know Can Hurt You

YOUR GUESTS: More than half of your guests will check online reviews before deciding to dine with you.

REVENUE: And they’re willing to pay more for a meal if a good reputation is associated with your restaurant.

Restaurant Reputation

65% of consumers have reviewed or recommended a local business using the Internet, including Facebook, Google, and Yelp. 34% did so

via word of mouth.

Guests are willing to pay more for a restaurant that has higher ratings and good reviews. 94% will only

consider using a business with a 4 star rating.

Star rating is the #1 factor used by consumers to judge a business.

By The Numbers

1 star is worth a lot

For a restaurant with $1 million in annual revenue, a one-star increase in reviews can lead to up to a $90,000 increase in sales.

WHAT DOES “REPUTATION” MEAN FOR RESTAURANTS

TODAY?

COMPONENTS OF A GOOD REPUTATION STRATEGY

Be where your guests are

Excellent customer experiences

Be Where Your Guests Are

Your website, review sites, social media profiles and directory listings are all places where you

can control reputation.

Restauranteur Top 3: Google, Yelp, OpenTable

These listings are sources of guest discovery, reviews and feedback.

Create Excellent Customer Experiences.

Then, people talk about their experience. On the Internet, “talking” is liking, sharing, commenting, and writing

reviews.

The Elephant In The Restaurant: Yelp

Why Do Restaurants Hate Yelp?

Of Yelp users, 98% made purchases from reviews they found on Yelp.

A one-star increase in a restaurant’s Yelp rating leads to a 5-9% increase in sales.

Yelp gets 50 million visits per month.

Love Yelp Today

STEP 1: Claim your Yelp Listing

… your guests already do

STEP 2: Update your restaurant information and add your menu.

STEP 3: Engage with your guests online and off.

Download The Full Recording Today

http://bit.ly/RepMgmtWebinar