remotely engaging …the 7 hideous mistakes to avoid if you don't want your event to be ignored...

How to be remotely engaging

Martin Shepherdly

BeThere Global

@bethereglobal

01730 894500

Bethereglobal.com

http://bit.ly/wbyconf

How to be

…The 7 hideous mistakes to avoid,

if you don’t want your event to be

ignored online

”

“

How to be remotely engaging

There is only one thing in

life worse than being

talked about, and that is

not being talked about.

OSCAR WILDE

But first lets add some context and scale…

How to be remotely engaging

Online video is very

How to be remotely engaging

… the biggest of the big

>1 billion unique users each month

> 6 billion hours of video are watched each month on YouTube – around 50 minutes for every person on Earth

100 hours of video uploaded every minute

It is global – 80% of YouTube traffic comes from outside the

US (localized in 61 countries and across 61 languages)

The number of daily subscriptions is up >4x v last year

How to be remotely engaging

… social media acceleration!

Discovery and sharing of online video through

FB, Twitter and others

500 years of YouTube video watched every day on Facebook

100 million people make a social action on YouTube (likes, shares, comments, etc.) every

week

500 tweets every minute with a YouTube link

How to be remotely engaging

So there is an appetite for

online video content…

…the trick is to make your valuable content

appealing, watchable and engaging

…The 7 hideous mistakes to avoid,

if you don’t want your event to be

ignored online

How to be remotely engaging

Hideous mistake #1:

RUBBISH CONTENT

Garbage in /

garbage out

Is your event worth

recording?

If not, you are wasting money and time

running it at all!

How to be remotely engaging

Hideous mistake #1:

RUBBISH CONTENT

BUT IF…

Your content has

genuine value

Beyond the venue

Over time

You are sitting on an

unexploited asset!

How to be remotely engaging

Hideous mistake #2:

INADEQUATE PROMOTION

Don’t get stood up!

Always remember; it is so much easier and less embarrassing for your audience to not show up online than it is for a physical event

Tell people, tell them again and then tell them you have told them!

Use all the communication channels available

How to be remotely engaging

Hideous mistake #3:

MAKING IT DIFFICULT

Make it easy to find

Make it easy to join

How to be remotely engaging

Hideous mistake #3:

MAKING IT DIFFICULT

Make it easy to find

Make it easy to join

Know your audience

and provide the format

they need

WIIFM

How to be remotely engaging

Hideous mistake #3:

MAKING IT DIFFICULT

Make it easy to find

Make it easy to join

Know your audience

and provide the format

they need

WIIFM

Give compelling reasons to

attend

How to be remotely engaging

Hideous mistake #4:

IGNORING THE REMOTE AUDIENCE

Don’t fall into the

“Welcome to those

watching on the web…” trap

Your remote audience has different needs

Think about production

values – for both

audiences

How to be remotely engaging

Hideous mistake #5:

NOT GIVING THEM A VOICE

Provide ways to interact

rather than just watching

(e.g. social media,

questions, comments,

polling)

How to be remotely engaging

Hideous mistake #6:

Leaving them in the lurch

AKA…

“enjoy the lunch!”

How to be remotely engaging

Hideous mistake #6:

Leaving them in the lurch

Do something in the

breaks… even if its just

communicating when

the event will restart

Some ideas…

Dedicated “virtual” host

Consider an event “studio”

Specific content for remote

audience

How to be remotely engaging

Hideous mistake #7:

Post event inactivity

Missed opportunity to reach wider and deeper

Value of session recordings for revisiting and sharing to their schedule

Convert remote viewers to physical participants – it happens!

Value of continuous feedback

Promote future events

How to be remotely engaging

7 hideous

mistakes!

Mistake #1

Rubbish content

Mistake #2

Inadequate promotion

Mistake #3

Making it difficult

Mistake #4

Ignoring remote audience

Mistake #5

Not giving them a voice

Mistake #6

Leaving them in the lurch

Mistake #7

Post event inactivity

How to be remotely engaging

The biggest… most

hideous mistake of

all… Letting all the

investment and resources that go

into putting a

meaningful

conference

together,

disappear… vaporise…

How to be remotely engaging

Your

conference

may contain

valuable assets that are

just waiting to

be exploited

But to realise those assets

you must be…

How to be remotely engaging

Martin Shepherdly

BeThere Global

@bethereglobal

01730 894500

Bethereglobal.com

http://bit.ly/wbyconf