remaking the making company (maria giudice at enterprise ux 2016)
Post on 09-Jan-2017
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MARIA GIUDICE, VP EXPERIENCE DESIGN
Remaking the Making Company
MARIA GIUDICE, VP EXPERIENCE DESIGN
Remaking the Making Company
INDUSTRY IS EVOLVING CUSTOMER NEEDS ARE CHANGING FROM TRANSACTIONS TO RELATIONSHIPS
THE TIME FOR CHANGE IS NOW
CHANGE IS A TEAM SPORTLEADERSHIP TEAM WAS READY AUTHORITY — DESIGN IN LEADERSHIP POSITION CLEAR THE PATHWAY TO DRIVE CHANGE TRUST THE PROCESS, BUT GAIN SOME QUICK WINS
NO TIME FOR POLITICAL BULLSHITSAY WHAT YOU MEAN MATURE DIRECTNESS WALK THE TALK
HTTP://GIVEASHIT.INFO/
TRAVEL THE WORLD LISTENING TOUR HANG OUT WITH THE TEAM TELL ME YOUR STORY
TREAT EVERY PROBLEM LIKE A DESIGN PROBLEM
IMBALANCE OF POWER ON PRODUCT TEAMS FRAGMENTED ACCESS TO CUSTOMERS QUANTITY OF FEATURES OVER QUALITY OF EXPERIENCE
DEFINE THE KEY PROBLEMS
COMPANY SILOS INHIBIT INNOVATION
BUST THE SILOS; ADOPT A FEDERATED MODEL
BE INCLUSIVEBUST THE SILOS; ADOPT A FEDERATED MODEL
FOCUS ON CUSTOMERS
SHIP QUALITY
BUILD COMMUNITY
CONNECT EXPERIENCES
BUILD COMMUNITY
CHANGE YOUR MINDSETDesign is an active verb
TEACH TO FISH
Design’s Coming Out Party
The X Summit was an inspiring and affirming event stamping the arrival of the Experience era at Autodesk.”
“
FOCUS ON CUSTOMERS
Make Autodesk the most customer centric company in the world
Design is about being in service to others
PEOPLE NOT USERS
USER
AMPLIFY & SCALE WHAT’S WORKING
Big Bang Answer Day Customer Days at Autodesk
CONNECT EXPERIENCES
VXD HACKATHON 2 DAYS, 13 LOCATIONS OVER 100 PEOPLE
CONNECTED X
Create products and services that people will love
SHIP QUALITY
MVP
METAPHOR COURTESY OF HAPPY STARTUP
M♥EWhen we build valuable, easy to use products with the highest degree of craft, we achieve the quality
that inspires love.
Valuable
Easy to Use Well Crafted
IN COLLABORATION WITH COLLEAGUES FROM FACEBOOK
FOCUS ON CUSTOMERS
SHIP QUALITY
BUILD COMMUNITY
CONNECT EXPERIENCES
ORG LOOKS LIKE THIS NOW
?
I feel more connected than ever to my fellow designers—inspired to make change and take on new challenges—and motivated to dig in and get some lovable sh*t done.”
“
THANKS!
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