relationships matter
Post on 18-Jan-2015
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How to use LinkedIn for your content marketing to build deeper customer relationships.
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Matt TindaleDirector
Marketing SolutionsAustralia & New Zealand
Relationships Matter
Consumersare more empowered
Content marketingbridge that builds relationships
Social & mobilelowered barrier to entry
Producesresults
7 More engagement withcontent vs jobs
Content is our core
x
270 million mindsOne aspirational mindset
Spend TimePersonal Networks
Invest TimeProfessional NetworksInfo on friends
Info on personal interests
Entertainment
Career info
Updates on brands
Current affairs
1 – The Mindset Divide research study, TNS, September 2012
Sponsored UpdatesDeliver content to professionals within the LinkedIn feed
Remember it’s a conversationInformInspireListenAsk Questions
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