reimagining cities: resource innovation and brand platforms for the future

Dan O’Neill General Manager, Walton Sustainability Solutions Services Arizona

State University @WSSIatASU John Trujillo Assistant Director of Public Works City of Phoenix @johnatrujillo

Reimagining Cities: Resource Innovation and Brand Platforms for the Future

#SB14sd

Reimagining Cities:!Resource Innovation and Brand Platforms for the Future

Analyze data

Drive solutions – solar project

Solid waste employees travel more than

7 million miles every year –

equivalent to going to the

moon and back 14 times.

The amount of trash Phoenix sends to the landfill each year could fill Chase

Field 7 times.

Projected Population Growth

7.3 Million

people in 2050

Maricopa CountyPopulation Growth

(in thousands)

2,000

3,500

5,000

6,500

8,000

2000 2010 2020 2030 2040 2050

Population

Year

Popu

latio

n

2014

Phoenix

National average

Phoenix’s new goal

Citywide diversion rate

FY 2012-13

National avg. diversion rate

2011

Citywide diversion rate by 2020

16%

34%

40%

Citywide Goal

There’s no such thing as trash. There are only resources.

1. Enhance the current solid waste programs to encourage more sustainable practices. !

2. Increase sustainability communication and education to residents and businesses. !

3. Establish a sustainability platform for businesses partners and community leaders.

Focus Areas

1. The Power of Shared Values

2. The Power of Story

3. The Power of Co-Creation

4. The Power of 360 Media

5. The Power of Partnerships

5 Ways To Reach Beyond The Choir

Communication and outreach

!25

!!Website

Newsletters P@YS

Listserve Social Media

City-owned media

Community events Paid media

Community outreach

!33

For more information, latest news and tips, visit phoenix.gov/ReimaginePhoenix

Take the Pledge!

Partnership Development

ASU Aerial

The New American University

The New American University

- Address major challenges! - Create impactful solutions

newamericanuniversity.asu.edu

Wrigley Hall shot

Sustainability Solutions Services!!Assemble teams to collaborate with clients to deliver real, practical, effective, affordable sustainability solutions that create public and private value.

v

Accelerate the global transition to sustainable resource management

Become a partner

Create a global hub

Share a solution

vAVERSION PVUSD/Mayo/Republic

vDIVERSION Grocery Food Scrap Program

vCONVERSION Ameresco Gas Technology

diminishes tensions, creating room to maneuver

Circular innovation system

Join the network. !

Create a regional innovation hub. !

Share your solution. !!

resourceinnovation.asu.edu

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REIMAGINE REDESIGN REGENERATE