regus case study: the marketing department
Post on 10-May-2015
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CLIENT
Do you have a business that needs creative and affordable marketing solutions? Then The
Marketing Department (TMD) is your go-to shop for advertising. In 2008, John Cooley and
Rich Caserta opened TMD to service the needs of clients throughout the nation, using
seasoned advertising professionals from big agencies to provide top creative services and
strategy without the big agency price tag.
ChaLLENgE
TMD wanted to grow its business by being accessible and convenient to business clients
with locations around the country. The company’s model for growth was built on the
ability to open new offices quickly while maintaining a consistent and professional image.
However, finding the perfect cost-effective solution for the company’s growth plan was
difficult, with most office spaces requiring long-term commitments with high overhead
costs.
SoLuTIoN
Regus Virtual Offices have helped TMD create a presence in new markets instantly. With
friendly receptionists, prestigious addresses, and business support services, TMD can now
maintain a professional image in more cities for less.
Plus, in TMD’s major markets the company has upgraded to fully furnished Regus offices
complete with access to meeting rooms, video communications studios, IT support, and
more. Now, TMD can be virtually everywhere, virtually all the time.
Regus gives TMD exactly the manpower, space, and flexibility it needs to be everywhere
at once. In fact, every franchise TMD opens uses a Regus Office or Virtual Office to take
advantage of these amenities and show clients that the firm has the capacity, expertise, and
availability needed to be a cost-effective marketing resource.
Cooley noted, “Image is very important to a marketing company, and thanks to Regus
we can maintain a strong profile in all our franchise locations including premier areas like
Connecticut, Colorado, Texas, and New Jersey.”
Today, Regus has helped TMD sell over 20 franchise locations, with an additional 30
locations expected nationwide by the end of the year.
“ Working with Regus made expanding our business into new markets so much easier. We didn’t have to worry about office space or finding a place to meet new clients.”
John CooleyFounder & CEOThe Marketing Department
Regus Offices and Virtual Offices help a marketing agency gain clients virtually everywhere.
Regus Offices, Virtual Offices, and Meeting Rooms in Colorado, Texas, New Jersey, and beyond
Flexible Workspace Solutions
1500 locations | 600 cities | 100 countries 1-800-oFFICES | regus.comCO
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Regus workplace solutions are dedicated to helping global organizations realize the
full potential offered by alternative working models. In short, we help enable radical
transformations in the way organizations do business.
With a global network spanning 600 cities and over 100 countries, we are the world’s
largest provider of innovative workplace solutions. And by tailoring these solutions to our
customers’ needs, we enable them to grow revenues, reduce costs, increase profitability,
become more agile, and provide great working environments for their people.
The world of business is changing, and so are the ways businesses work. Organizations
are under pressure to do more than improve efficiency — they must increase productivity
with fewer resources.
With Regus you can...
This is why most Fortune 500 and FTSE 500 businesses are Regus customers.
• Reduce infrastructure costs up to 60% and remove leases from your balance sheet
• Establish an instant presence in new markets
• Empower your people, reduce their commutes, and increase their productivity
• Provide globally consistent standards for your distributed workforce
• Create great working environments where your people can collaborate and work
more effectively
• Enable professional mobile working practices, wherever your people are
With a global network spanning 600 cities and over 100 countries, we are the world’s largest provider of flexible workspace.
1500 locations | 600 cities | 100 countries 1-800-oFFICES | regus.com
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