reflections aug8

ReflectionA Presentation by Violet

July 2011

ContentContent

Review of BriefNight Event Concept

1st Concept2nd Concept

GroundBreakingTimelines

Cost Estimates

Review of BriefNight Event Concept

1st Concept2nd Concept

GroundBreakingTimelines

Cost Estimates

Ground Breaking CeremonyTo officially start construction of the “Reflection By Greg Norman” Villas.

Construction SiteJuly 27 (AM)

Greg Norman Cocktail Party

A gala night event for VIP, Shareholders and Potential

Buyers to meet with Greg Norman.

Ballroom at 5-Star HotelJuly 26 (TBC)

Review of BriefReview of Brief

To create the awareness in and drive attention of high net-worth and

affluent individuals in Vietnam through the launch the prestigious branded

residential project “Reflection by Greg Norman” by SDI & Southern Cross

Developments.

Objectives

To create awareness of one of 7 Greg Norman’s best golf course under construction in the world, the Saigon Golf Course, through Greg Norman’s Captain picks for the 2011 Presidents Cup to be announced from Saigon Golf Country Club & Residences in HCMC, Vietnam.

Creative Approach

Define and align positive meaning associations of the word “Reflection” in event theme: concept, program and setup.

draw inspiration from nature’s unique way of

reflecting beauty, elegance and

perfection.

Nature’s Perfection Reflection Mirrors

Elements of Deep Thinking

Manifestation/resultMental concentration

Intellectual DesignArtistic Expressions

1 2

First Concept

Night Event

Nature’s Perfection

A celebration of

Nature’s Perfection draws inspiration from the

harmonic images of water, titanium, glass, and

greeneries.

Setup will make use of reflection of dramatic lights, artwork and

reflections on water enveloped by a dome - like structure. Symmetrical.

Usage of at least 2 elements of Nature in Design. Think: Iron Man

House.

Program will adapt visuals of flow of water, panoramic screen on stage -

mimicking Nature’s Four Seasons of Change and Rebirth.

Reflection by Greg Norman

Nature’s Perfection

Invitations

Guests Reception

Near Pool

Gates and Wall Edifice

PhotoWall

Welcome Drink

Projection Audiovisual Showcase

Opening AVP (Water Projection/ Projection

Wall / Pool)

Poolside

Hosts Entrance and Welcome

SDI Representative Talk about Reflection

Partnership & SDI AVP

Reflection Showcase AVP

Greg Norman Speech

Activation of Virtual Showroom

Interactive Showroom Guests

Interaction

Toasting Led by Greg Norman and

Show Choir Led by International Female

Artist

Cocktails

Testimonial of Targets (3 pax) based on brand

positioning

Fairies Dance - Synchronized Swimming ala Cirque Du

Soleil O

Sales Talk & Mingling

Entertainment

Closing and Exit

Souvenir/Memento

Nature’s Perfection

Program Structure

Reflection by Greg Norman

Nature’s Perfection

Invitation

Nature’s Perfection

Design

Night EventChairs &

Table Setup

Night EventTop Vista

Night EventStage Beside the Pool

Night EventStage Beside the Pool

Nature’s Perfection

Welcome Gates & WallsGiant sturdy bamboo stems will welcome guests in front of the hotel and through the

walkways leading to the event location.

Candles, Fireflies Lanterns, big and small, will set the

dramatic mood for the invitees.

Nature’s Perfection

Guests ReceptionNature’s Perfection

Guests ReceptionPGs and PBs to

welcome guests to register

PGs and PBs to welcome guests to

registerFemale guests will be given diamond corsages in the

entrance.

Female guests will be given diamond corsages in the

entrance.

Guests can sit down on a big couch where a professional photographer can capture the

beauty and elegance of the evening-----shining their true unique Reflection.

Nature’s Perfection

PhotoWall

Reflection Logo, SDI Logo will adorn the

sea of blue background and glittering stars.

Nature’s Perfection

Welcome Drink

A Unique Welcome Drink - A True Reflection of

EleganceA Signature Greg

Norman + Reflection welcome drink will be concocted especially

for the event.

A blend of tropical taste, Greg Norman Wine and Local Vietnamese ingredients will kick off the audience’s

mood for what is in store for the night.

Nature’s Perfection

Pool Projection DisplayThe pool will transform to a giant luminous canvass showing glimpse of

being one with nature - via dramatic mix of shapes, colors and movements. An ambient display of colors and technology to set the

mood.

Colorful StarfishesDancing Fishes

Summer Waves

Nature’s Perfection

Opening AVP

Opening AVP highlighting the Reflection Project will be projected on the Water Wall .

POOLS

IDE

A giant water wall will rise from the center of

the pool.

Night EventAwesome Water Extravaganza

Nature’s Perfection

Host Entrance & Welcome

Hosts enter to welcome guests

acknowledge presence of select VIPs

and excite audience about the launch of Reflection

QUỲNH HƯƠNG

One of the most popular MC in Vietnam, impressive with the elegant

and knowledgeable style.

Been the MC in many famous formal and entertaining shows: Thay Loi Muon Noi, Nhip Cau Am Nhac, …

NGUYỄN THỊ HUYỀN

Miss Vietnam 2004. Studied in England in Journal.

Been the MC in formal and charity shows.

Night EventHosts Recommendation

THANH BẠCHThe most popular MC in Vietnam.

Been the MC in many famous formal and entertaining shows: Dancing with the Stars, Miss Vietnam, Mister Vietnam, Not Nhac Vui, Di Tim An So…

ANH QUÂNPopular MC in formal shows

and events. Also the editor in the TV

Station. Fluent in English.

Been the MC in shows: Miss Universe 2008,

Night EventHosts Recommendation

Nature’s Perfection

SDI Talk

SDI Representative enters to talk about the job and the juice of building Reflection. Accompanying images to be

projected onscreen.

Nature’s Perfection

Greg Norman Speech

A very short introduction

Presentation will be shown to introduce

Greg Norman’s brand credentials and achievements.

Greg Norman enters stage and delivers talk

about the project.

Nature’s Perfection

Reflection Showcase AVP

Greg Norman introduces Reflection

Corporate AVPAVP - Separate Brief

Nature’s Perfection

ToastingGreg Norman and

SDI Reps enter stage to lead targets to

celebratory Toasting.

Interactive Showroom Guests

Interaction

3 representatives of targets will be shown in an AVP highlighting the desire and wishes for a project

investment like Reflection.

Nature’s Perfection

Targets’ Testimonials

Structure and content to be finalized.

A water entertainment will

WOW audience with an under-water dance ala Cirque Du Soleil or

Synchronized Swimming.

Nature’s Perfection

Cirque Du Soleil’s O

Nature’s Perfection

Cocktails, Sales Mingling & Entertainment

Cocktail drinks and finger foods will be served to guests.

Entertainment by a group of popular female and male

Vietnamese singers will serve as the

mood setter as Sales People approach the

guests.

QuickTime™ and a decompressor

are needed to see this picture.

Nature’s Perfection

Closing

Hosts enter to thank everyone and repeat key selling points of

Reflection Project.

As audience exits, an appropriate

souvenir/memento will be handover to remind them of the

event.

Second Concept

Night Event

Life’s True Mirrors

Mirror is an object that reflects light or sound in a way that preserves much of its original quality prior to contact with the mirror. Mirrors focus on the ability of each person to mirror inner and outer beauty.

We want to communicate that owning a Reflection

Villa is a Mirror of our targets ‘ status and how

successful they are in life.

A Different Perspective Writings on the Wall

Mirrors are commonly used for personal grooming or admiring oneself (in which

case the archaic term looking-glass is sometimes still used), decoration, and architecture.

The setup will resemble artful arrangement of

mirrors, reflective metals and art installation.

Images of Reflection Villa will be projected on the

surface.

Writing Murals where audience can write and

create art expressions will be installed in lobby and

ballroom walls.

LiFE’s True Mirrors

The whole Ballroom will use a panoramic projection wrapping the all slides of the ballroom with Reflection Villa Interior and images. The whole ballroom is the whole art

canvass.

As guests enter, the will be welcomed with high resolution images of Villa Design Environment

10 Minutes - Images change at determined intervals.

Buzzwords and phrases to be superimposed on the images.“There is more to see, than can ever be seen.”

Elegance. Luxury. Urban Living in the City. (To be finalized)

Night EventTop Vista

Night Event Stage

Night Event Stage

Night EventShowroom

Night EventShowroom

Night EventLobby Mirrors

Night Event360 Projection Mapping

Night Event360 Projection Mapping

Night EventOrchestra + Screen Projection

As music tone downs, images dim to reveal the

Reflection Logo in all screens.

Photoframes containing images of Reflection

artwork create a slideshow --- running from the back of the ballroom

to center stage. 3D Effect.Orchestra music to

accompany animation on screen.

Cutaway shots of VIPs and audience to be

featured onscreen as well.

IMAGES starting point

INTERACTIONstage front

Segue to Broadway Dance Number

Hosts Entrance and Welcome

Hosts enter to welcome guests

acknowledge presence of select VIPs

and prep up audience about the launch of Reflection

SDI CEO TALK

SDI Representative enters to talk about the job and the juice

of building Reflection. Accompanying images to be

projected on 360 screen.

Greg Norman Speech - Inspirations

A very short introduction

Presentation will be shown to introduce

Greg Norman’s brand credentials and achievements.

Greg Norman enters stage and delivers talk

about the project.

Showroom Replica LED Activation byGreg Norman

Depending on how many villa designs to be

featured, Greg Norman will catapult activation of

showroom by hitting a golf ball.

Greg Norman will go center stage behind a projection -

LED backdrop of greeneries.

Greg will try to hit the virtual ball and dodge a perfect

swing. Once a perfect swing is registered, the computer

will signal lighting of the villa showroom at the back or

stage left and right.

Night EventKey Moment Opening the Showroom Display

Night EventKey Moment Opening the Showroom Display

ToastingGreg Norman and SDI Reps enter stage

to lead targets to celebratory Toasting.

Interactive Showroom Guests

Interaction

3 representatives of targets will be shown in an AVP highlighting the desire and wishes for a project investment

like Reflection.Structure and content

to be finalized.

What is your True Reflection? Testimonials

Song & Dance Number by Popular Foreign Artist

OPTIONS

Celine DionJennifer Lopez

Beyonce

Perform 3 songsrelated about Reflection

CocktailsSales Talk &

MinglingEntertainment

Closing and ExitSouvenir/Memento

Program Summary

Vu and Hanh, please summarize the timing and program flow for 2 options.