reflect in-store digital media solutions

104/10/2023 Confidential - Reflect Systems, Inc.

Digital Media Solutionsfor the Real World

204/10/2023 Confidential - Reflect Systems, Inc.

Reflect is….

The leading full-service provider of Out-of-Home Digital Media Solutions.

ReflectView is the most flexible, scalable and proven digital media management solution on the market and is currently used to power over 275,000 active screens found in retail, banking/finance, hospitality, corporate, and entertainment venues.

Who is Reflect

3

Interactive service kiosks with “attract loop” content

Brand and product messages – screen spanning & TV Walls

Welcome signs with branded content

“Try-It” stations withproduct demo apps

Digital Signage & Interactive Apps

Engaging the Connected Consumer

Leverage digital signage to drive further engagement with other customer touchpoints

Mobile (SMS, QR Codes, Apps)

Social (facebook, Twitter, Foursquare)

Online Channels (E-Commerce site,

YouTube)

Passive Media Systems

“Passive” (non-interactive) Media

Messaging

Promotional Messaging

Informational & Entertainment

Content

MediaPoint

Interactive

Interactive Display System

Can include passive media (attract loops)

and interactive apps

Assisted Shopping, Self Service, Training

Touch Screen, physical triggers such as

push buttons, motion sensors, RFID &

near-field communications (NFC)

TouchPoint

ReflectView Suite

Content Management

Display Design & Management

Content Programming

Content Distribution

Playback and Logging

Monitoring and Admin

ReflectView

804/10/2023 Confidential - Reflect Systems, Inc.

Future-Ready Platform

Open Architecture Web Services for extensibility & integration

Manage media devices from one platform

Hardware Agnostic Pick the right tool for the job

Transport Agnostic Pick the best network type for the job

Robust Screen Media Content

Support for Content Types Video, Flash, Images RSS and Real-Time Data Feeds

Flexible Display Output Screen Zones Live Video Branded Screen “Themes” Interactive Apps

Time Targeting

Powerful Scheduling

Day Parting

By day of week

Holidays, Special Events

Promotional launch & expirations

Geo Targeting

Across the Network

By Geography By Store Type By Demographics By Name It

Austin

Ft WorthDallas

Region = Texas - Custom

ContentManagement

Tabular Workflow

File Chooser

FileThumbnail

Clip Meta-Data

4

Display Design & Management

Zone Tools

Zone Properties

Zones

Drag-n-Drop

3

Content Programming

Content Library

Drag-n-Drop

Content

Playlist

Theme Spanning

3

Content Programming

Daylist Start/End Times

Playlist Start/End Times

Playlist

Drag-n-Drop

Daylist

Default Playlist

3

Content Distribution

Program Library

Execute

3

Drag-n-Drop

Channel Assignment

Programs

Monitoring and Administration

LocationConfiguration

LocationCategorization

Hours of Operation

Player Configuration

4

Monitoring and Administration

Powerful Query Engine

Export Data to CSV

Real-time Status

3

ReflectViewReporting

Affidavit - Date Summary -Location Detail - Location Summary -Sponsor Percentage

Export

Online Reports

• Average 20% Sales Lift on Products Promoted Digitally (with 50-75% lift on specific brand promotions with partners)

• Complimentary advertising sales to offset the network deployment costs (to brand partners and third parties wishing to reach the store’s customers)

• Combination of Passive Displays and Interactive Displays for Assisted Shopping

• Over 4,300 locations deployed as Turnkey

Case Study – Success at Scale

• Leveraged Anonymous Video Analytics to measure engagement

• Optimized content to increase effectiveness

• Achieved average of triple-digit sales lift on promoted products across several geographic regions where digital media is used in the store

• Delivered as Turnkey service with hardware kit, 3G delivery, and content services

Case Study – Measuring Success

The Approach

Objectives

Notice

Engage

Purchase

Context

Demographic

Geography

Seasonality

Time of Day

Content

Entertainment

Education

Info-tainment

Promotion

Location

Walls/Ceiling

Checkout

Kiosk

Dwell Points

Endcap/Shelf

Engagement

See

Touch

Recall

Call to Action

Inquire

Mobile Text

Try

Buy

Connection

Social Media

Mobile

Web/E-Mail

Measurement

Awareness

Sales Lift

Adjust

to achieve an

within the

applied to

in a with avalidated

byand a

Matt Schmittmatt@reflectsystems.com214-733-4257