reebok, new product launch process

REEBOK

CONTENT

• Introduction to Reebok

• New Product

• Functions Involved

• Co Operation with Marketing and Sales

• Role of Marketing Graduate

J.W. Foster and Sons in 1895.

Over 9000 employees.

Average annual income of 1.8 billions.

Product of reebok generally consists of sport accessories. The product line is

divided into four section.

• Shoes• Apparels• Sports Equipment• Exercising /Health

• Introduction to Reebok.

• Reebok New Product

• Functions Involved

• Co Operation with Marketing and Sales

• Role of Marketing Graduate

New Product

• Newly launched in a market.

• Covering the lack of the old product or newly developed product.

• Which involves• Defining the market for the product.

• Testing the market.

• Bringing the product to the commercial market.

WHEN A NEW PRODUCT IS LAUNCHED

Marketing research

Product Research

Product Innovation

Advertisement

Matching Product

Product Testing

Distribution Channel

Price Fixation

Sales Force

• Introduction to Reebok.

• Reebok New Product

• Functions Involved

• Co Operation with Marketing and Sales

• Role of Marketing Graduate

Economic

• Production

• Distribution

• Consumption Of Goods And Service

Organisation

• Administration

• Sales and Marketing

• Research

• Human Resources Management

Communication

• Information

• Command and Instruction

• Decision Making

• Problem Solving

Business Law

• Taxation

• Documantation

• Providing legal advice and guidance

• Introduction to Reebok.

• Reebok New Product

• Functions Involved

• Co Operation with Marketing and Sales

• Role of Marketing Graduate

• Marketing Communication (messages are related media to communicate with market)

• Market Segmentation (is marketing strategy that involves dividing broad target market into subset of consumer who have common needs)

• Maning Customer Relationship (to benifit organisation and its share holders)

• Contact with Client (researching and dealing with client and doing sales effectiveness)

• Introduction to Reebok.

• Reebok New Product

• Functions Involved

• Co Operation with Marketing and Sales

• Role of Marketing Graduate

Who is Marketing Manager?

• An entity accountable for managing a product or business as marketing resources. Marketing manager is focused on the practical application of marketing techniques and the management.

Role of Marketing Manager

• Market Research

• Study Competition

• Target Ideal Customer

• Create Unique Value Preposition

• Marketing Strategy and Tactics

• Roll Out Campaign

SAGAR PHUYALUSHA PURJA PUNE

AIGARS ASMISSUNU DHITAL