reducing the risks to child pedestrians

Reducing the Risks to Child Pedestrians

April 30th, 2018

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Presenters

Kristin RosenthalNancy

Pullen-Seufert

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Poll

Please answer the poll

Pedestrian Safety and Distraction

Kristin RosenthalChildren’s Safety NetworkApril 30, 2018

SAFE KIDS WORLDWIDE

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OUR MISSIONTO KEEP ALL KIDS SAFEFROM PREVENTABLEINJURIES.

Global Network

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U.S. Network

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Our Coalitions

Safe Kids works with more than 400 coalitions

in 49 states and theDistrict of Columbia across the country.

They are nurses, police officers, firefighters, paramedics,

doctors, teachers, business leaders, legislators

and parents.

They go above and beyondfor one common goal:

keeping kids safe.

Each coalition is led by a local organization such as ahospital, health department

or community-based organization that provides

staff and operational support.

Our coalitions consist of incredibly dedicated

and caring volunteers.

How We Work

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RESEARCH

Collect and analyze data and measure impact

PROGRAMS

Reach parents, caregivers, children and educators

AWARENESS

Deliver consistent,compelling messaging

ADVOCACY

Advocate for newand improved laws

Child Pedestrian Rates

1.36

0.400.37

0.75

0.99

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Fa

talit

y r

ate

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r 1

00

,00

0 c

hild

ren

Year

Child Pedestrian Fatality Rates Per 100,000 for 1994 to 2016

0-11 years 12-19 years

Source: National Highway Traffic Safety Administration (NHTSA), Fatality Analysis Reporting System (FARS)

Percentage of Child Pedestrian Fatalities in Traffic Crashes, by Time of Day and Day of Week, 2016

1%

1%

13%

4%

9%

32%

33%

7%

3%

0%

0%

5%

20%

31%

35%

6%

2%

1%

8%

4%

13%

32%

34%

7%

Midnight-2:59 a.m.

3-5:59 a.m.

6-8:59 a.m.

9-11:59 a.m.

Noon-2:59 p.m.

3-5:59 p.m.

6-8:59 p.m.

9-11:59 p.m.

Ages 0-11 years (n=180)

14%

11%

13%

3%

5%

11%

20%

24%

16%

19%

0%

0%

0%

0%

32%

32%

14%

11%

11%

2%

5%

10%

22%

25%

Midnight-2:59a.m.

3-5:59 a.m.

6-8:59 a.m.

9-11:59 a.m.

Noon-2:59 p.m.

3-5:59 p.m.

6-8:59 p.m.

9-11:59 p.m.

Ages 12-19 years (N=332)

Weekday

Weekend

Total

Source: National Highway Traffic Safety Administration (NHTSA), Fatality Analysis Reporting

System (FARS)

Percentage of Child Pedestrians in Traffic Crashes in Relation to Lighting Condition, 2016

Dawn1%

Daylight 66%Dusk

5%

Dark29%

0-11 Years (n=177)

Dawn Daylight Dusk Dark

Dawn 2%

Daylight20%

Dusk 1%

Dark 77%

12-19 Years (n=322)

Dawn Daylight Dusk Dark

Source: National Highway Traffic Safety Administration (NHTSA), Fatality Analysis Reporting System (FARS)

Percentage of Child Pedestrians in Traffic Crashes in Relation to Pedestrian Location, 2016

At Intersection14%

Not At Intersection

75%

Other11%

0-11 Years (n=181)

At Intersection

18%

Not At Intersectio

n 72%

Other10%

12-19 Years (n=333)

Source: National Highway Traffic Safety Administration (NHTSA), Fatality Analysis Reporting System (FARS)

Walk This Way

Pedestrian Safety

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CHALLENGE514 child pedestrians were killed in the U.S. in 2016.

On average 500 children die every day on the world’s roads.

ACTIONSafe Kids works in ten countries to teach safe behavior to

motorists and child pedestrians to create safer, more walkable

communities.

IMPACT

Since Walk This Way’s launch, the number of child pedestrian

fatalities has decreased by 32% in the U.S.

Since 2000, the program has reached more than 16 million

children globally.

Pedestrian Safety

Clifford Takes a

Walk

Take Action Toolkit

https://www.safekids.org/take-action-toolkit-how-fix-unsafe-school-zone-your-community

America’s Favorite Crossing

Guard

Safe School Zones

Take Action Against

Distraction

International Walk to

School Day

Global Road

Safety Week

Pedestrian Safety

Research– 2012

• 5-year Trend Report

– 2013

• Teens and Distraction

– 2014

• Teens on the Move

– 2015

• Pedestrian Interactive Infographic

– 2016

• Alarming Dangers in School Zones

– 2017

• Take Action Toolkit

2012 Key Findings• Each day, an

estimated 61 children

in the US are injured

as pedestrians

• Children ages 14 to

19 accounted for

nearly 55% of the

deaths

2013 Report: Teens and Distraction

Moment Of Silence

2014 Report: Teens on the Move

Distraction

2014 Report: Teens on the Move

Walking in the Dark

2014 Report: Teens on the Move

Crossing Midblock

Take Action Against Distraction

2015 Interactive InfographicScenario 1: Walking while distracted by a phone or headphone• Stat: 1 in 5 high school students crosses the street while distracted. (Safe Kids Worldwide 2013)

• Tip: Phones down, heads up when walking.

2016 Alarming Dangers in School Zones

2016 Alarming Dangers in School Zones

2016 Alarming Dangers in School Zones

Call to Action

2017 Take Action Toolkit

https://www.safekids.org/take-action-toolkit-how-fix-unsafe-school-zone-your-community

How You Can Get Involved

FIND YOUR SAFE KIDS

Connect with your community and join the people who truly care

about keeping kids safe.

SHARE OUR RESOURCES

Help spread the word by printing our tip sheets and sharing our online resources at community events,

schools, child care center and in neighborhoods.

TAKE ACTION

Support legislation that affects how leaders approach important issues relating to child safety.

PARTNER WITH US

Become a trusted partner and champion to help us innovate and improve how we reach parents, caregivers and kids.

Thank you.

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Kristin RosenthalProgram Manager – U.S. Road Safety

krosenthal@safekids.org202-662-4460

Vision Zero for Youth Initiative

Saving lives while building healthy, active lifestyles—starting with children

Nancy Pullen-Seufert, National Center for Safe Routes to School

Poll

Please answer the poll

Vision Zero for Youth Mission

Encourage communities to commit to creating safe places for youth to walk and bicycle. Provide a menu of ways for communities to begin to create the future they envision.

Encourage children and their families to become more healthy by being more active. Walk to School Day and Bike to School Day give the chance to celebrate walking and biking together.

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On average, children get 16 minutes of physical activity by walking to school.

Children need to be active—it is good for their bodies and their brains.

Image courtesy of Dr. Charles H. Hillman and Active Living Research

Why it matters

Pedestrian crashes are on the rise as inactivity takes an even greater toll.

Traffic deaths in the US fell by nearly

18% percent from 2006 to 2015.

Pedestrian deaths

rose by 12% during the same ten year period.

Physical inactivity is the fourth leading cause of death worldwide.

Why it matters

Our view1. Growing interest in Vision Zero in

US cities

2. Vision Zero requires culture change in communities and organizations

3. To reach zero, there must be: Political will/City staff buy-in Public support

4. Children and youth are the right place to start

Six-city study of Vision Zero adoption

“Reasons we focus on children first:

• No one wants children to be unsafe. Plus, in our city, kids will be traveling on their own by the time they’re in seventh grade; and

• Since our schools are scattered across the city, making adjustments to school zones affects entire neighborhoods.”

3 reasons why starting where children walk and bike holds promise for improving safety for everyone

1. Diffusion Theory: Adoption of an innovation starts with “the choir”

2. Shared community value

3. Opportunity to tackle speed

Why addressing speeds matters

Time to put on a spotlight on a big problem.

More than 112,500 people died in speeding-related US highway crashes from 2005-2014. This is roughly equal to the number who died in alcohol-involved crashes over the same period. However, speeding gets far less attention.

–National Transportation Safety Board

Reducing speeds by even eight mph can make a big difference.

A pedestrian hit by a vehicle traveling at 23 mph has a 25 percent average risk of severe injury. A vehicle traveling eight miles per hour faster, at a speed of 31 mph, doubles the chance of a severe injury to a pedestrian hit by that car.

–AAA Foundation

The need is urgent.

Reducing speed by design on roads where kids live, and where they walk or cycle to school, is urgent. This is a highly cost effective public health intervention, enabling exercise, reducing vehicle emissions. A proven area-wide ‘vaccine’ against serious injury. Low speeds save lives.

–Global Initiative for Child Health and Mobility

Start with slowing traffic in school zones

Speed cameras Road diets Speed humps Roundabouts Successes in New York, Chicago, and other cities

Opportunity to address speeds

Slowing traffic near a school: Caton Ave, NYC

Urgency to act: 2014 student killed + new middle school to open Three blocks of corridor treated

New crosswalks & signals with LPIs Pedestrian islands Turn bays Neighborhood one-way street added Removed parking near crossings Moved bus stop

One year later: Total crashes down by 13%; pedestrian injuries down by 40%; overall injuries down by 54%

Walk and Bike to School DaysTwo events that inspire change

Each year, these events break past participation records.

For families, these events celebrate the benefits of walking and biking and place a focus on safety.

For local leaders, these events generate commitment for traffic safety and community quality of life.

Eagle, Wisconsin

2016, with the 20th celebration of Walk to School Day.

We invited mayors to sign on to Vision Zero for Youth and work with a local Walk to School event to publicly show their commitment.

Washington, DC Mayor Bowser signing Mayors’ Statement.

The launch

Impact of launch in 2016

1,500 mayors were invited to participate in the 20th anniversary of Walk to School Day which launched Vision Zero for Youth.

25% of events included a mayor or other elected official.

65% of events led to policy or engineering changes in their communities.

33 mayors directly committed to working toward a future with zero traffic deaths and a focus on youth.

Impact in 2017

Bike to School Day set an all-time high with 3,003 schools –12% increase from 2016.

A record-setting 5,600 schools registered Walk to School Day events,

a 14% increase from 2016.

In October 2017, the first Vision Zero for Youth Leadership Award was presented to the City of Los Angeles.

Nancy Pullen-Seufert (left) Director, National Center for Safe Routes to School, presents award to Mayor Eric Garcetti and Seleta Reynolds (right), General Manager, LA Department of Transportation.

Los Angeles Mayor Garcetti(center back) at Walk to School Day event.

Vision Zero for Youth Leadership Award

Award recognizes what a city has done and what others can do.

City of Los Angeles’ work exemplifies the concept of Vision Zero for Youth and provides a model for other cities.

Data-driven prioritization processStrong partnership with school districtTraffic calming

Los Angeles’ success makes us confident that Vision Zero for Youth can play a major role in reducing deaths and injuries.

2018 and approach for moving forward

• International interest• Mexico City

• Toronto

• Mayor engagement

• Grow participation in Vision Zero for Youth and related work on routes used by children and youth.

• Grow resources and support for communities.

• Grow Walk and Bike to School Day events.

Bike to School DayMay 9, 2018

www.visionzeroforyouth.org

Thank you!

For more information:

Saferoutesinfo.org

Walkbiketoschool.org

Visionzeroforyouth.org

Email:info@visionzeroforyouth.org

Questions?

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Please enter your questions in the Q & A pod

Thank you!

Kristin Rosenthal

krosenthal@safekids.org

Nancy Pullen-Seufert

info@visionzeroforyouth.org

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Visit our website:

www.ChildrensSafetyNetwork.org

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