red stripe brand keyfacts& personalitysrtipe+-+a… · red stripe brand manifesto: we are bold...

RedStripeBrandKey Facts &Personality:

• No.1beerfrom Jamaicasince 1928• Littleislandwithbigspiritthat revolutionised music• Thefirstbeerbrandtolaunch the iconic stubby bottle• BrandDNA

• You can only livefully if you danceto the beatofyour own brum• Key characterists:

• Defiance– Jamaican icons arerenowned for neveronfirming to convention.• Passion - strives to standfor something because they know lifeistoo shortto waste

timestressing.• Union- brings people together,their energyisinfectious.

• Personality:Magnetic,unfiltered,swag,joy

RedStripeBrandManifesto:

Weareboldbecausewedare,Wedaretobedifferent,Wedaretobeunique,Becausewecomefromanuncommonplace,Wherethesunalwaysshines,andtheweatherisalwayssweet,Wheremusicrunsinourveins,AplacewhereunityisinourDNA,Aplacewhereswagisinherited,Wedon´tcareaboutwhatpeoplesay,Weliveinanuncommonway,Our own way,That’s right,Wearedifferentbecauseweareourselves.Withourownmovesandrhythm,Welivebolderthantherest,And weloveit.

BrandGuidelines: