red bull special editions ppt
Post on 05-Aug-2015
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SPECIAL EDITIONS
Angela Brockington
Travis Brassell
COMPANY AND PRODUCT REVIEW
• Founded in 1982 by Dietrich Mateschitz along with Chalerm Yoovidhyat, saw that Japan and Thailand had energy drinks in their markets and wanted to create one of their own.
• First Red Bull sold in home country of Austria April 1, 1987.
• 40 billion cans sold
• 53.3 million dollars
• 166+ countries
PRODUCT IDEA
&
HEAD OF THE PACK
VAST PRODUCT LINE
RED BULL EVENTS
RED BULL & CIROC
PARTNERSHIP
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