red bend software: the oem secret to launching new devices faster and cheaper

© 2013 Red Bend Software - Confidential

Micha Rave,Director of Mobile Virtualization, Product Management

© 2013 Red Bend Software - Confidential 2

Red Bend Software, the Leader in Mobile Software Management

1.75 billion devices 1,300+ models

© 2013 Red Bend Software - Confidential

Price Pressure

3

© 2013 Red Bend Software - Confidential

Dumb Smart

4

© 2013 Red Bend Software - Confidential

Internet of Things

5

Cisco IBSG, 2013

20032010

20152020

During 2008, the number of things (adding connectivity

and intelligence) connected to the Internet exceeded

the number of people on earth

© 2013 Red Bend Software - Confidential

The History of Virtualization

6

MobileVirtualization

1965

2001

2005

2013Virtualization ConceivedHypervisor term coined

Server Virtualization

Cloud Virtualization

© 2013 Red Bend Software - Confidential

What is Mobile Virtualization?

7

Hardware

OS1

App

OS2

App

Hypervisor

© 2013 Red Bend Software - Confidential

Device Sharing

Hardware

OS1

App

OS2

App

Hypervisor

Disk

NetworkLCD

Disk

NetworkLCD

8

© 2013 Red Bend Software - Confidential

Virtualization Approaches - Type-1

9

Hardware

Hypervisor

Domain 1 Domain 2 Domain 3

KernelKernelKernel

App

App

App

App

App

App

App

App

App

© 2013 Red Bend Software - Confidential

Virtualization Approaches - Type-2

10

Hardware

Kernel

App

Hypervisor

KernelKernel

App

App

App

App

App

App

© 2013 Red Bend Software - Confidential

Low-cost Android phone

11

© 2013 Red Bend Software - Confidential

Legacy OS on New Platform

12

© 2013 Red Bend Software - Confidential

Virtualization in Automotive

13

© 2013 Red Bend Software - Confidential

Protecting Critical Systems From Malware Threats

14

© 2013 Red Bend Software - Confidential

Providing Trusted Serviceson “Open” Devices

15

© 2013 Red Bend Software - Confidential

Virtualization is everywhere

Having a virtualized device might be transparent to users in most cases, but the benefits of new services and cheaper “things” combined with improved security will make our everyday lives better.

If we can conclude anything from the impact virtualization had on server technology, Mobile Virtualization is about to transform our lives by being a part of every little—and not so little—thing.

In conclusion,

16

© 2013 Red Bend Software - Confidential

Thank you and Questions?

17

Micha Ravemicha.rave@redbend.com

© 2013 Red Bend Software - Confidential