recruitment marketing for non-rocket scientists
Post on 24-Jun-2015
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DESCRIPTION
Presentation from the ERE Expo 2010 Fall in Florida, presented by Peter Weddle.
TRANSCRIPT
WEDDLE’s
What We Did + How We Did It = The Lesson We Learned
Content Placement Structure
WEDDLE’s 2010 Source of Employment Survey
1GH = 3N + 2GP + 1D
1GH = 1 great hire
3N = 3 niche sites (job boards, social media)
2GP = 2 general purpose recruitment sites
1D = 1 diversity site
Structure
Format
Start a Relationship
great
Electronic Flyer
• Brand attributes
• WIIFT
• Link to a farm
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