recruitment innovation in 2018 with barclay jones and uk recruiter
Post on 22-Jan-2018
274 Views
Preview:
TRANSCRIPT
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
What is theCoolest Recruitment
Innovationfor 2018?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Lisa JonesDirector
@LisaMariJones
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
We Make Recruiters More Successful
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
So what isInnovation?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
What is innovation?
The process of translating an idea or
invention into a product or service that creates
value or for which customers will pay.
Make changes in something established,
especially by introducing new methods, ideas, or
products.
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Money – bc3000Paper - ad105Phone - 1860
Computers - 1947Internet - 1969
Spreadsheets - 1979CRM - 1989
Recruitment agencies became a “thing” - 1902
Recruitment Innovations?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
What will Recruitment Innovation be in 2018?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
What do you think?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Any parents in the room?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Book Innovation: Eric Hill
Created the “flap”
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
What will Recruitment Innovation be in 2018?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Is it a really cool use of Canva / PowerPoint for job adverts?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Or Canva, Photoshop etc?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Is it LinkedIn Recruiter?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Is it LinkedIn Recruiter?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Is it AI?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
AI?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
If innovation is
The process of translating an idea or invention into a product or service that
creates value or for which customers will pay.
Then funky images / LinkedIn Recruiter and AI – are not good enough!
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
What if the tech being created for recruiting is not for
agencies – only for internal recruiters….
You need to get on the defensive! And get clever!
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Plus innovation is not restricted to tech… but we have begun to kid ourselves that it is!
You don’t need to imagine a world where recruiters are so paralysed by technology options that they don’t pick up the phone!
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
We risk abdicating recruitment to technology!
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Recruitment Innovations
for 2018
aka“what is the coolest tool”
5…4…3…2…
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Candidate Management
“you’re data rich and candidate poor”
5
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
4
CRMFirst
Create a USPGain ConfidenceBe CompetitiveReduce your time to hire by 50%!
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Our survey says!
90% of recruitment leaders think their CRM is the first port of call for their recruiters
Only 17% of recruiters check the CRM first
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Our survey says!
80% of placements made in 2016 were already on the CRM Meanwhile 60% of
recruiters saying finding quality candidates is their biggest problem
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Marketers Delivering 3cs!
Not just clicksNot just pretty things
Candidates / Clients / Consultants3
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Genuine sector partnerships
Content to generate cash not just clicks
Automated email marketing
Antidote to GDPR
Sales-led marketing
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Getting “Natural”
Natural language processing for job descriptionsRemoving unconscious biasWomen in tech (not on Google!)
2
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
So – what is theCOOLEST TOOL
in Recruitment for 2018?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
1
The Recruiter!
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Dump the “training is a luxury” mantra
Work the 70:20:10 rule
Get your managers engaged and accountable
Less option paralysis and more process
Effective KPIs
Don’t “de-niche” your business - content for them to talk about
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Not just more phone and face time…
create and measure more relevant
activities to create STICKINESS!
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Innovation is not about tech, or spending your IT
and marketing budget
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
It’s about being competitive…
…having a plan
Keeping people happy whilst creating profit
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
What’s your takeaway?
(What are you going to do now?)
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
Questions?
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
What Recruitment Leaders Need toSTOP Doing
Type STOP and we’ll send this to you
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
See ROI from AwardsEvents (without even entering?!)
Type AWARDS and we’ll send this to you
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
For free recruiter advice,
tutorials and guides…
Subscribe to our Recruiter
Blog, YouTube and
Podcast
barclayjones.comMaking Recruiters More Successful
@LisaMariJones#RecruitClever
top related