recruitment campaign visual identity
Post on 06-Apr-2016
218 Views
Preview:
DESCRIPTION
TRANSCRIPT
Fall recruitment 14/15
Recruitment Marketing creation
Why Moroccan students join our
organization ?
• People join AIESEC for the professional development side but stay in the
organization because of the personal growth;
• Most of them were looking for teamwork experience in a divers environment;
• The storytelling campaigns were effective to attract people.
• Develop leadership & soft skills ;
• To be a better citizen for our community
TMP Value Proposition
Global Leader is a membership program for students interested in teamwork,
professional and personal development experience. We run this program in
different cities to provide more youth with leadership opportunities to live in a
multicultural environment and gain soft & hard skills.
AIESEC engage every student with proper attitude and values to generate
leaders that will create a positive impact on their community.
TMP Recruitment Package
for the term 14/15
AIESEC in Morocco iiss :
GLOBAL
LEADER
Fall recruitment slogan
After knowing our students market most frequent needs, recruitment campagin
slogan we will be promoting within students is :
“ Youth of today becoming leaders of tomorrow ”
RECRUITMENT PRODUCT
PACKAGING
TM PRODUCT PACKAGING
This year, the recruitment campaign will be packaged into different products to
facilitate the promotion and marketing of AIESEC opportunities within
students.
The TM allocation goes as follow :
Corporate Sales Social Entrepreneur Youth Developement Organizational Support
Product Logo Allocation Main role
Corporate Sales ER / iGIP
Direct contact with companies in making partnerships
with companies interested in utilizing AIESEC’s
services to hire an international intern, or sponsoring
our local products, events, projects and initiatives.
Social
EntrepreneuriGCDP
The program allows you to run international social and
educational projects. working in an innovative
environment that seeks to create opportunities to
develop our community.
Youth
DevelopementoGIP / oGCDP
Opportunity to work directly with students and
provide exchange experiences for better personal and
career development
Organizational
support
TM / Finance /
Marketing
Focus on the organization’s resources (HR, budget,
Marketing…) to ensure local committees and members
goals achievement.
EwA EVENT
EwA Event Presentation
The event will bring the attendance at the same time and
in different places together with the most active and
powerful youth in Morocco : People who have the
courage to take the LEAD and make the CHANGE for
a better future to our country.
OpeningPower of
YouthWorkshops Youth Voice Closing
In the end of the workshops all the delegates in each city are going to contribute to the creating of 1000
ideas / actions in different fields that we need to start implementing now for making our country a better
place to live.
Event Name :Youth Leadership DayTheme :
Morocco in 10 years from now
Power of Youth :Powering speechs brought by relevant young leaders, to share their experiences and trials behind their
successes, and what drives them. Followed by a big panel discussion about the theme of the event.
Workshops :Constructive dialogue lead by young leaders in work spaces around a variety of topics :
Social responsibility : we want the young generation learn the connection between youth and social
responsibility through ethically behavior and with sensitivity toward social, cultural, economic and
environmental issues.
Entrepreneuship : How can youth identify opportunities in the world and react. The topic is about
supporting a new generation of entrepreneurs to see problems as opportunities, take actions to identify the
solutions and create more value in our society.
Innovation : the topic of innovation is about how youth can bring innovation and generate ideas that can
connect development to the future needs of the society.
Youth Voice :Time for our young people to share, to speak and make their voice heard. Time to our future leaders to express
their opinion about the event theme and shape their ideas of action and what makes it so relevant for our
community.
RECRUITMENT PROMOTIONAL
TOOLS
Fall Recruitment Promotion tools
Online materials :
Story telling campaign
“I am a Global LEADer”Quotes about leadership
Cover & profile for Facebook
Profile picture for members
Teasing campaign (including
videos) for 20 days
Printing Materials:
Flyers or folders (physical reach)
Posters
Stickers
top related