recruiting optimization roadshow - jon bischke, entelo

Sourcing Strategies And Challenge

BROUGHT TO YOU BY:

Jon BischkeEntelo

Our Presenter

JON BISCHKECEO

Our Presenters

Father of two (including a two month old)

JON BISCHKECEO

Traveled to Africa in 2013 with President Clinton

Founded Entelo in 2011

A QUICK INTRO to SOURCING

Sourcing: The Fundamentals

The best people for the toughest roles aren’t applying.

Have more predictability around hiring.

Think like a marketer, hire like a recruiter.

Myth: Sourcing is only helpful for hard-to-fill roles.

#ROSHOW15

SOURCINGTHE STRATEGIES

Sourcing: The Strategies

Be prepared. • Create a sample list of 25-100 candidates for hiring

managers.

• Figure out a range for perfect and not-so-perfect candidates.

• Build a talent map.

• Nurture people like a networking marketer.

#ROSHOW15

Sourcing: The Strategies

• Create a list of candidates for each role, then email.

• Segment lists on keywords and phrases.

• Adjust each template to personalize your outreach.

Build lists.

#ROSHOW15

Try this template

Subject line: Entelo + <Company>

Hey <firstname>,

Came across you and noticed you’ve had an amazing sales career so far. We’ve always been impressed with people that have sold in the Business Intelligence space as we find that sell translates very well to selling here at Entelo. Given your experience at <Company>, I thought you may be interested in exploring an opportunity to join our sales team.

Try this template:

#ROSHOW15

Sourcing: The Strategies

• Create a list of candidates for each role, then email.

• Segment lists on keywords and phrases.

• Adjust each template to personalize your outreach.

• For high-volume roles, run group list-building sessions.• Target high-value companies using Crunchbase, Mattermark,

or CBInsights.

Build lists.

#ROSHOW15

For referral sourcing, run an advanced search in LinkedIn Basic, share the profile URLs of your first degree connections with the team.

Pro Tip

Easy way to get others to mine their networks.

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HOW TOOPTIMIZE YOURCANDIDATE OUTREACH

Outreach: The Strategies

• Automate common items (e.g. job description, company history) in all your messaging.

• Build scalable, custom templates by exporting spreadsheets with relevant data points.

• Entelo• ToutApp• Yesware

Build templates.

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Subject line: Heard great things about you from Jimmy HuHey <firstname>,

Happy new year and congrats on the baby boy! He's so cute- reminds me of my nephew. :)

I was reaching out as Jimmy mentioned you've been truly exceptional as a customer success manager at <companyname> and figured you may be interested in exploring the possibility of joining us (Jimmy joined us in May!). We're looking for someone as our Director of Customer Success and considering you've launched a number of products and have the exact type of experience we're looking for, thought it would make sense for us to connect.

I know you're probably still on maternity leave, but if you're interested, would love to start a conversation and give you more information in regards to us and the opportunity. Otherwise, hope you're enjoying yourself- my cousin tells me that while having a child can be extremely difficult, there's nothing that makes her happier than being a mother :)

Best of luck with everything and hope to hear back soon!

Cheers,Vivek

Try this template:

#ROSHOW15

Outreach: The Strategies

• Total number of reachouts (emails, InMails, etc.)

• Emails sent

• Open rate

• Click-through rate

• Response rate

• # of exports to Greenhouse

Track your emails.

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Outreach: The Strategies

• Who are candidates more likely to respond to?

Send on behalf of another team member.

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Outreach: The Strategies

• Personal emails

• Work emails

• InMails

• Facebook, Twitter, Quora, or other social channels

Reach out on multiple channels.

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Outreach: The Strategies

• Schedule email workflows based on candidate behaviors.

• Drip campaigns can improve response rates by 25-100%.

• Start with 1-2 weeks between each email to a candidate.

• Be tasteful and targeted with each message.

• Test out timing and tone.

Use a multi-touch outreach strategy.

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SOURCINGHACKS AND TOOLS

Sourcing Hacks and Tools

Reach out to the Hacker News community.

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Sourcing Hacks and Tools

• Networking

• Events, conferences

• Introduction to their network and referrals

Don’t be afraid to reach out to people too high-level for your roles.

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Subject line: Who’s the best engineer you know?Hi <firstname>,

Came across you and noticed you’ve been incredibly active in the Scala community for years. Not often I see someone who is as embedded within the community as you. I was reaching out as I’m looking for a Sr. Scala Engineer and I thought you’d know the types of people that’d be good fits for what we’re looking for…

Try this template:

#ROSHOW15

Sourcing Hacks and Tools

• Recruiting: Entelo, LinkedIn Recruiter• Email tracking: ToutApp, Yesware, Sidekick• Company Insights: Crunchbase, CBInsights, Mattermark

Tools

Reading Resources• Entelo Blog (blog.entelo.com) • Boolean Blackbelt, Glen Cathey• The Talent Sourcing and Recruitment Handbook, Shally

Steckerl• The Non-Technical Guide to Web Technologies, Tommy

Cheng#ROSHOW15