recognising your next strategic · recognising your next strategic drivers presentation to nz wood...

Recognisingyour next strategic driversPresentation to NZ Wood Manufacturing ConferenceToni BrendishChief Executive Officer, Westland Milk ProductsApril 2019

Agenda

1. Who is Westland Milk Products?2. Strategic drivers or challenges?

• Food regulatory changes in China• Protecting NZ water ways • Commoditisation• Consumer preferences

Who is Westland?

China tightened its Food Safety Law in 2015

Making regulations work in our favour

The Sustainable Dairying: Water

Accord introduced

De-risking and getting ahead of the game

• Friend of the water accord

• Development of FarmEx• Be ahead of the next regulations

• Helping farmers, not policing• Environmental stewardship

More commoditisedmarkets

Looking at things differently

90% commodities

80% Commodities

10%Valueadd

20%Valueadd

$$

Consumer preferencesare changing dramatically

West Coast LocationFertile soils/high rainfall &

sunshine hours

Farming ExcellenceEthical Framing Practices

Generational IP

NZ Inc. Brand StoryEnvironmental stewardship, trusted

regulatory framework

Our SizeEnables innovation & agility that

larger players cannot

BioavailableProtein ContentFunctional Fat

ResponsibleAccountablePlant-Based

No AllergensControversy Free

Back-To-Basics

Grass-Fed | A2Traceability | Non-GMO

Environmental Stewardship

Functional Environmental Free From Claim Provision

Key

Tren

ds

Our Strategy Differentiated products that leverage our heritage and location

Our Purpose Nourishment made beautifully for generations

On-trend adaptability

Recognising opportunities to differentiate

1. Micro segmentation required2. Macro learning opportunities3. IP that can be shared4. Don’t force it

Thank you.