rebranding ahf - a case study on branding & social media

REBRANDING AHFA Case Study on Branding & Social Media

Nancy SasakiExecutive Director

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

Kevin PopovicFounder, Ideahaus®

REBRANDING AHFWhere To Begin?

• Survey the community.- The Good, the Bad & the Ugly.

• What we learned.- We were not perceived how we needed to be perceived.

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

REBRANDING AHFWhere To Begin?

• Address the issues- Access to healthcare- Advancing health & wellness for those in need- New logo- Revamped website- Utilize Social Media

• Respond & Inform- Community Forum

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

REBRANDING AHFWhere To Begin?

• Walk the Talk

Develop the ongoing strategy; communication plan

Use all options available; social media, print & electronic

Continually think about creating content for social media

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

REBRANDING AHFIdeahaus® Communications Plan

Ideahaus.com/Communications-Planning © 2012 Copyright Alliance Healthcare Foundation

REBRANDING AHFLogo

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

• Everyone is represented• Together we are stronger

• Advancing health and wellness for those in need.™

REBRANDING AHFWeb Site, Blog.

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

• Everyone is represented• Together we are stronger

• Demonstrate AHF is “Advancing health and wellness for those in need.”

REBRANDING AHFCommunity Forum.

/CommunityForum © 2012 Copyright Alliance Healthcare Foundation

• Everyone is represented• Together we are stronger

• Facilitate connections and communications• Share experiences• Best Practices

REBRANDING AHFFacebook Fan Page

Facebook.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation

REBRANDING AHFLinkedIn Company Page

LinkedIn.com/company/1101226 © 2012 Copyright Alliance Healthcare Foundation

REBRANDING AHFYouTube Channel

YouTube.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation

REBRANDING AHFTwitter Profile

Twitter.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation

REBRANDING AHFPinterest Profile

Pinterest.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation

• Everyone is represented• Together we are stronger

• Demonstrate AHF is “Advancing health and wellness for those in need.”

REBRANDING AHFIs it Working? Yes.

• Social Media Metrics- The analytics prove we’re reaching our target audiences- The comments we receive every day support the reporting

• Do your part.- Lead by example, contribute when you can.

• Ask for Feedback- If you ask people will tell you (sometimes more than you want to hear)

• Evaluate & Adjust- We made informed decisions going into this development- We executed a well-thought out plan- We measured our success and adjusted accordingly every month.

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

REBRANDING AHFContact AHF

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

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