rebecca fackrell brian free jacob peters nikki sulvetta
Post on 25-Feb-2016
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Rebecca FackrellBrian Free
Jacob PetersNikki Sulvetta
American Airlines“We know why you fly.”
Centered around international business travel◦ Target market: international business travelers
Humorous/emotional approach to a normally unpleasant topic
Rebranding themselves and creating a new image for the airline
“Team Building” ad won the prestigious Cannes Lion Award
Award-winning Ad Campaign
Single page print ad
Strong use of imagery• little to no copy
Uses an emotional appeal
Slice-of-life execution
Print Media
Check flight times Check miles Plan a vacation
◦ Cruises◦ Car rentals◦ Hotels◦ Package deals
Do cool stuff◦ Make a postcard◦ Play “Match Me”
Interactive Media
Do you think the commercials are effective?
Do you have a specific airline preference?
Discussion Questions
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