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Realizing the Internet of Things
Jaap GrootVice President IoT/LoRa® Solutions, Semtech
Amsterdam – 19 June
2IT'S ALL ABOUT COLLABORATION
Sensors
Networks
Security
Big Data
Application
development
Privacy &
Compliance
Custom
Integration
Analytics/AI/ML
Business
Domain
Value
Creating Valuable IoT Connections | lora-alliance.org
MARKET STATUS QUO & 5 YEAR FORECAST
2014 2015 2016 2017 2018 2019
LPWA Public Connections, Global Market 2014-2021 (Mu)
LoRaWAN Sigfox LTE LTE-M LTE NB-IoT Other
0.3 1.5 3.6 17.7
377.7
181.0
73.8
711.1
2020 2021Source: IHS Markit, February 2019
• Licensed versus unlicensed
• Open standard versus proprietary
Creating Valuable IoT Connections | lora-alliance.org
3
FACTORS IMPACTING IOT ADOPTION
IoT solution
development is
too complex and
takes too long
Interoperability and
standardization is
lacking impacting
supportability
Low power endpoints
in a Cloud first world
Customers lack
understanding of the
value IoT can deliver
Creating Valuable IoT Connections | lora-alliance.org
E2E IoT solution development is too complex and takes too long, often requiring
specialized knowledge and development skills which are scarce. This creates a lag
in ROI and negatively impacts the business case.
Customers don’t want lock in to vendor specific solutions that “do it all.” They want
choice and interoperability without significant custom development. They want to be
able to support these solutions using their current ITcapabilities.
Backend IoT application development has become much simpler with the
emergence of 500+ IoT Cloud platforms, but almost all assume endpoints are IP
capable and lack a bridge to the world of low power endpoints.
The range of IoT use cases is enormous, customers today understand the
technology, but building a business case for massive scale deployments is often a
blocker.
4
5WHAT DRIVES TECHNOLOGY CHOICES FOR ENTERPRISES?
Choice of networking
technology is
APPLICATIONS-DRIVEN
Enterprises focus on value and longevity
• Open standards are driven and supported
by the industry
• Single point of failure risks
• Private versus public networks
Digitalization strategies call for
“connecting everything”
• Wireless is rapidly growing to be the
preferred connectivity
• Long range reduces capex and opex
• Massive IoT is powered by batteries
Creating Valuable IoT Connections | lora-alliance.orgCreating Valuable IoT Connections | lora-alliance.org
6CONNECTIVITY TECHNOLOGIES
Short Range, Unlicensed
<100 mbps
Strengths:
• Designed for short range communications
• Moderately high data-rate transmissions
Weaknesses:
• Short battery life due to higher datarates
• Short range [30-100 ft]
• Poor penetrationability
Long Range, Unlicensed
0.3 kbps to 50 kbps
Strengths:
• Short or long range [>10 miles]
• Longest battery life [up to 10 years]
• Low cost of infrastructure implementation, easy to add nodes
• Flexibility: public or private networks, capex or service model available
• Deep penetration inside home/buildingsand underground
• Allows for roaming, FUOTA
Weaknesses:
• Not good for high data-rate transmissions
Long Range, Licensed
=>100 mbps
Strengths:
• Long range communications
• High data-rate transmissions
• Advanced features for routing, multicast, firmware broadcast, etc.
• Works well indoors and in denseurban areas
Weaknesses:
• Short battery life when using high data rates or always on status
• High costs due to infrastructure requirements
• Service model only [high ongoingmonthly subscription fees]
• Limited availability
LAN CELLULAR LPWAN
NB-IoT
Creating Valuable IoT Connections | lora-alliance.org
7
WHY LoRaWAN® FOR LPWAN?
Double layer:
• Device to network
server for
authentication and
integrity on the radio
link
• Device to end
application (end to
end) for confidentiality
on public or shared
networks
• Scalable capacity
• Bi-directional
broadcast
• Network management
• Roaming for global
mobility
• Can be implemented
anywhere using private
networks
• 10+ miles
• Long battery
lifetimes
• Multiple device
classes optimize
energy use
[application specific]
• Network-driven
• Works indoors or
outdoors
• Highly accurate
• No impact on
device size, cost
or battery
• Open standard,
not proprietary
• Not dependent on
a single vendor
• Delivers FUOTA
Differentiators & Benefits
FLEXIBLE
DEPLOYMENT
OPTIONS
• Public or private
networks
• CapEx or service
model available
• Easy to set up
FUTURE
PROOFGEOLOCATION SECURE COVERAGE
ENERGY
EFFICIENCY
7
8
ABOUT THE LoRa ALLIANCE®
Creating Valuable IoT Connections | lora-alliance.org
9THE LoRa ALLIANCE®
• Open, non-profit association of members launched in 2015 focused on
standardizing LPWAN & promoting the LoRaWAN® protocol
• We develop and maintain a global, open specification
• Certification available globally for LoRaWAN devices, look for the
LoRaWAN CertifiedCM mark
Creating Valuable IoT Connections | lora-alliance.org
10LoRaWAN® ECOSYSTEM –– COMPLETE IoT SOLUTIONS
• Open, non-profit association of members launched in 2015 focused on
standardizing LPWAN & promoting the LoRaWAN™ protocol
• We develop and maintain a global, open specification
• Certification available globally for LoRaWAN devices, look for the
LoRaWAN CertifiedCM mark
Creating Valuable IoT Connections | lora-alliance.org
Chipsets Modules Devices Gateways Servers Operators SolutionsCloud
Platforms/
Data
Management
System
Integrators
Silicon to Solutions
11FASTEST GROWING IoT MEMBER ECOSYSTEM
2015 2019
LoRa Alliance® Sponsor and
Contributor Member Companies
+ > 300 Adopter Members
Creating Valuable IoT Connections | lora-alliance.org
12OUR GROWTH CONTINUES
Creating Valuable IoT Connections | lora-alliance.org
LoRaWAN® Network Coverage: 60% Growth in2018
113LoRaWAN
Network Operators
and Growing
100+Countries with
LoRaWAN
Deployments
13BENEFITS OF LoRaWAN® CERTIFICATION
Why Certifying is So Valuable:
Confidence & Reliability
• End-user reassurance that the device works as intended
Reduced support costs
• Prevent product failure “later,” when more expensive to repair
Marketing
• Mark of quality and supported by promotional activity
Cost impact on operations
• Poor device performance increases number of gateways needed
Certification
of Modules&
Devices
Creating Valuable IoT Connections | lora-alliance.org
14HOW DO LoRa® & LoRaWAN® RELATE TO EACH OTHER?
LoRaWAN® MAC
MAC options
Class A
(Aloha)
Class B
(Beacon)
Class C
(Continuous)
LoRa® Modulations
Regional ISM band
EU 868 EU 433 US 915 AS 430
PHY Layer (PHY)
Used to create long-
range communicationlink
LoRa® is a registered trademark of the Semtech Corporation
Creating Valuable IoT Connections | lora-alliance.org
Mac Layer (MAC)
Networking protocol
15KEY TECHNOLOGY DIFFERENTIATORS
• Very low power consumption enabling massive IoT
• Firmware updates over the air (FUOTA)
• Geolocation natively integrated supporting the majority of use cases
• Different network deployment models which give freedom of choice to
B2B customers (public and private networks)
• Open-source protocol based on industry collaboration, allowing us to
achieve a stronger technology that is truly future-proof
Creating Valuable IoT Connections | lora-alliance.org
16
Creating Valuable IoT Connections | lora-alliance.org
REAL WORLD DEPLOYMENTS
17WIDE RANGE OF VERTICAL MARKET DEPLOYMENTS
Energy & Utilities
Creating Valuable IoT Connections | lora-alliance.org
Building Automation
Supply Chain
Industrial IoT
Home & Consumer
Asset Tracking
Agriculture
Fleet Management
Cities
Benefit: Reduced water loss, optimised operations, increased
customer satisfaction
• Over 3 million LoRaWAN® water sensors will be
connected in the next 3 years in France to Orange’s
LoRaWAN network
• Additional water sensors are scheduled for deployment
in order to transition from pure metering to
environmental services
• Unify all water sensors in a multiservice connectivity
network to support digital transformation of water utilities
VEOLIA WILL DEPLOY OVER 3 MILLION SMART WATER SENSORS IN FRANCE ON ORANGE NETWORK
Creating Valuable IoT Connections | lora-alliance.org
18
AMERICAN TOWER CONNECTING 2MDEVICES IN BRAZIL
• Pilot extending coverage to Sao Paulo, Rio de Janeiro
and Belo Horizonte by Mar. 2019 [24% of Brazilian GDP,
~35MM people, more than 15 use cases tested]
• Coverage to extend in 2019 to ~80 cities and 50% of
Brazilian GDP
• Opportunity:
• Fleet management and asset tracking: 65.8MM vehicles
• Metering: 83MM power meters
• Smart cities and places: 19MM light poles
• Agribusiness: 225MM cattle
Fleet tracking and stolen car recovery in Brazil has
scaled from 300K devices Sept. 2018 to 1MM in2019
Creating Valuable IoT Connections | lora-alliance.org
19
20
Applications include:
• Smoke detectors giving early warning of fires in officeand
residential blocks
• Acidity and oxygen sensors monitoring pollution andquality
of water in rivers
• Parking space occupancy detectors
• Manhole cover opening detectors to detect andprevent
unauthorised access
THINGPARK CHINA DEPLOYS MORETHAN 150,000 SENSORS IN SHANGHAI
Benefit: Improved safety, security and city environment for residents
Creating Valuable IoT Connections | lora-alliance.org
21SEMTECH AND X-TELIA IMPLEMENTLoRaWAN® SOLUTION FOR SMARTBUS SIGNS IN MONTREAL
• LoRaWAN® network accurately provides up-to-date bus
schedules in Montreal
• LoRaWAN-based display screen shows the next departingbus
times in bus shelters
• Displays are updated in real time to show bus delays and up-
to-the-minute schedule changes
• The program is among the first in Canada to utilizeLoRaWAN
for smart transit including tracking andscheduling
Benefit: Greatly improve the lives of many commuters and be an
example of smarter transit for cities everywhere
Creating Valuable IoT Connections | lora-alliance.org
22PNI SENSOR UTILIZES MACHINEQ TOELIMINATE PARKING HEADACHES INTHE U.S.
• PlacePod devices can identify when a vehicle is parking,
parked, or absent in a particular space
• Upon detecting the status of a specific parking space,
PlacePod sends a real-time status update to a wireless
gateway
• Data informs drivers of available parking, facilitates
billing and alerts law enforcement for ticketing
Benefit: Cities see a decrease in traffic and increase in revenue
from ticketing parking violations that may have otherwise gone
unnoticed
Creating Valuable IoT Connections | lora-alliance.org
Benefit: New insight from data; workforce optimization; real-world IoT
experience; increased revenue through new offerings
SMART FACILITIES MANAGEMENTPREDICTIVE CLEANING
• Routine
• No link to usage
• Reactive response to complaints
• Flexible
• Clean when needed
• Reduce number of complaints
• Macro selected Microshare’s predictive cleaning solution for
toilet cleaning as a first-step leading from schedule-based to data-
driven work
• See demand peak trends and implement a robust cleaning schedule
that can flex as needed
• An automated link to a CAFM system allows swift response when
usage exceeds normal demand
• Simple installation of customer feedback points provides real time
monitoring of customer experience
• Both and cleaning and security teams can electronically record
attendance by connecting with the customer feedback points; allows
confirmation at a glance that the cleaning schedule is being followed
FROM Schedule-based TO Data-driven
Creating Valuable IoT Connections | lora-alliance.org
23
@LoRaAlliance
linkedin.com/company/loraalliance/
marcom@lora-alliance.com
lora-alliance.org
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