realizing an innovative business ecosystem through the revitalization...
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2015/SMEMM/017 Agenda Item: 3.3.4
Realizing an Innovative Business Ecosystem through the Revitalization of Technology-Based
Startups
Purpose: Information Submitted by: Korea
22nd Small and Medium Enterprises Ministerial Meeting
Iloilo, Philippines25 September 2015
2/10/2015
1
Realizing an Innovative Business Ecosystem through the Revitalization of Technology-Based Startups
25 September, 2015
JUNG WHA HAN, Administrator Small and Medium Business Administration, Korea (ROK)
Technology-Based Startups and an Innovative Business Ecosystem
The Policy Direction in 2015
Major Policy Agenda
Small and Medium Business Administration, Korea (ROK)
2/10/2015
2
Fast follower / Geared towards largeenterprise
Focused on quantity and hardware
Growth as the highest priority / Failure asthe path towards being weeded out
First mover / Geared towards win-win Cooperation between large LE and SME
Focused on quality and software
Balance between growth and welfare /Failure as the foundation of innovation
IndustrialEconomy
CreativeEconomy
Creative economy proposes to resolve social polarization and dual economic structure through
win-win cooperation between large enterprises and SMEs
1
Technology-Based Startups and an Innovative Business Ecosystem
ManagerialSociety
EntrepreneurialSociety
SMEs
Sta
rtup
Necessity driven
Opportunity driven
Venture startupfrenzy in
the late 1990s
GDP
USD
Support fortechnology
commercialization
Marketexpansion
Reduction ofFailure costs
Fair trade /Win-win
Cooperation
Investmentexpansion
Fortification ofentrepreneurial
capabilities
2
Technology-Based Startups and an Innovative Business Ecosystem
2/10/2015
3
01 02
The Policy Direction in 2015
Cultivation of technology-basedentrepreneurs
Facilitation of the market entry ofcreative and innovative products
Creation of startup valley Fortification of collaboration withthe Creative Economy and Innovation CenterExpansion of TIPS
Revitalization of InnovativeStartups and Environment Improvement
Promotion of the Demand-pull Startups and Growth of SMEs
Startup Leap Growth Global Expansion
3
Major Policy Agenda
Promoting technology-based startup tailored for the characteristics of entrepreneurs
Youth,college
students
Professors,researchers
Retired technology
experts ProfessionalFreelancer
Foreign Student
Platform for technology-based startups(searching new ideas, crafting test products,
conducting market test, etc.)
Focused cultivation of venture and startupclusters
Guro Digital Valley
· To accommodate 10,000IT and venture companies
· Smart venture startupschool, etc.
Pangyo Creative Economy Valley
· To accommodate global venturecompanies
· To create the Pangyo Valley Fund
High-tech startup campus· Bring together startup teams and
investment companies
TIPS Startup Town
· Supporting the advance into the
global market
To establish Korean and global cooperative networks
· (Private) D.Camp, Maru180, etc.
· (Public) Korea Venture Investment Corp., etc.
4
Teheran Valley
Revitalization of Innovative Startups and Environment Improvement
2/10/2015
4
Major Policy Agenda
TIPS, the private and public joint comprehensive support system
· The private sector selects and invests in prospective startup teams and provides mentoring
· The government sector provides focused follow-up support for R&D and marketing
Private(large corporations, VCs,
and angel investors
Government
First phase Startup financing
Second phase Technology development
Third phase Overseas marketing
Professorsand
researchersCorporate
techmanpower
Youngtech
manpower
Screening
Investmentand mentoring
Follow-up
5
Revitalization of Innovative Startups and Environment Improvement
Major Policy Agenda
6
TV
Government-designated stores
MobileInternetDistribution and sales
Technology transactionsSustaining investment
Offline
Departmentstores
Warehousesupermarkets
Conveniencestores
Online
Onlineshopping malls
Social commercewebsites
Mobile apps
On air
Online
Offline
Public home shopping channels focused on creative products• Creation and operation of a home shopping normalization task force team
Establish a creative product DB /Showcase products on online shopping malls• Online shopping malls, social commerce websites, etc.
Korean version of Tokyu Hands opened and operated (showcasing 10,000 products)• Utilizing 14 government-designated stores, including Happy Department Store
Japan’sTokyu Hands
• Sales in 2013 reaching 82.8 billion yen• Visited by over two million every year
Distribution platform centered on TV home shopping channels
Promotion of the Demand-pull Startups and Growth of SMEs
2/10/2015
5
Major Policy Agenda
7
Completion on establishment of infrastructure promoting a creative economy, focused on 17 centers
Culture
Aviation
Electronic infor-mation & bio
Solar energyand ICT
ICT
ICT
Carbon fiber
Automobile
IT service
IT Service
IT Service
Electronics
Electronics
Shipbuilding and machinery
Distributionand tourism
Machinery maintenance
Constructionand energy
Startup incubation
Test product manufacturing
Public home Shopping channels
Overseas markets
TIPS Startupfund
Investment presentatio
n
Startup financing
Promotion of the Demand-pull Startups and Growth of SMEs
Thank you
JUNG WHA HAN, AdministratorSmall and Medium Business Administration, Korea(ROK)
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