reality check

Tim Moore | #SocialCrush

Relationship Relationship EvolutionEvolution

Tim Moore | CrushIQ

The way people buy today The way business still try to sell

• We ask friends in your social networks• We share great experiences• We read online feedback and reviews• We buy together and trust peer opinions more than advertisers.• When we are “ready to buy”,our brand and product decision is pretty much set in stone

• Survey based productdevelopment• Buy contact lists, billboards, ads• Augment lead lists with cold calls• Compete harder then ever – with lower profits than ever• Rudementary social strategy consists of: “Hey everybody, go on LinkedIn and Facebook and start twittering”

Consumer expectation

The future of business starts with embracing change.

• The rise of the socially connected consumerwarrants more attention fro m you • It requires an understanding of what motivates them to click, like, act and share.•The mobile consumer is becoming increasingly important as connnected consumers find, share, and recommend information to each other.