realeyes - imagination: is your content learning from experience?

Emotional ExperienceHow to connect with the customer

Imagination | London | 5th June 2014

Facial coding - WTF?

Video Production Video Distribution

2012 2013 2014

1,0005,000

16,000

Vid

eos

testedFacial Coding is Growing Fast

…it’s used by lots of familiar brands.

Facial Coding Demo

Uses a mix of 2D and 3D modelling to measure emotions.

Compensates for adverse lighting conditions and occlusions.

How it works

People view your content at home, on their own computers, replicating a normal, everyday viewing experience. All content is secure and confidential.

Data’s collected

Emotions are collated from audiences and processed in near real-time.

Data’s crunched

Data is instantly available online, easily accessible and presentation-ready:

1: Segments2: Norms3: Performance

Data’s displayed

Online Dashboard

Easy to read, second-by-second charts with customisable views and data segments.

Slice ‘n’ dice views

Online Dashboard

Benchmark against similar categories, markets and geographies.

Thousands of videos in our database which grows every week.

Compare instantly

Online Dashboard

A simple, presentation-ready overview report, including a 1 to 10 performance score based on four metrics: Attraction, Retention, Engagement and Impact.

Performance at-a-glance

Volkswagen - The Force has excellent overall performance. Better

than 92% of ads

EmotionAll® score

Volkswagen – The Force

High EmotionAll® scores drive results

3x

20x

8x

100x

More likely to

watch to the end

Higher click

through rate

Social action

conversion

Quicker in

attracting views

Source: AOL research 2013

What is experiential content?

Experiential content characteristics

People are at the centre of the narrative – not the product.

Human

Experiential content tells a story – there’s no hard sell.

Stories

Amusement and enjoyment keeps an audience engaged, makes it memorable –sharable even.

Entertain

Experiential content characteristics

People are at the centre of the narrative – not the product.

Human

Experiential content tells a story – there’s no hard sell.

Stories

Amusement and enjoyment keeps an audience engaged, makes it memorable –sharable even.

Entertain

“People will forget what you said, people will forget what you did but people will never forget how you made them feel.”

Maya Angelou – Poet, author and activist

Thank you

realeyesit.com | @realeyesit | #ExperienceContent