real-time recruiting: the role of twitter in tech hiring

With Amybeth Quinn, Talent Acquisition Partner at HP

REAL-TIMERECRUITING:The role of Twitter in tech recruiting

How to perfect your tweeting tone and style

What are examples of good, bad and ugly Twitter interactions

What goes into a highly effective workflow for recruiting with Twitter

1

2

3

WHAT YOU’LL LEARN:

The world’s talent at your fingertips

WHAT YOU NEED TO KNOW ABOUT THE TWITTER PLATFORM

The world’s talent at your fingertips

WHAT IS TWITTERALL ABOUT?

What are you doing?

WHEN TWITTER STARTED, THE QUESTION POSEDIN THE POST BOX WAS…

FOR MANY, THIS CONDONED CONSTANT UPDATES ON WHAT THEY WERE EATING FOR LUNCH AND WHEN THEIR AIRPLANE TOOK OFF. TISK, TISK FOR OUR EGOS GETTING IN THE WAY OF ADDING VALUE.

The world’s talent at your fingertips

WHAT IS TWITTERREALLY ABOUT?

What’s happening?TWITTER CHANGED THE QUESTION IT POSED TO…

TWITTER IS ALL ABOUT WHAT’S HAPPENING IN THE WORLD THAT YOU OR YOUR BRAND CAN PROVIDE VALUE TO IN THE FORM OF:

The world’s talent at your fingertips

COMMENTARY

The world’s talent at your fingertips

MOTIVATION

The world’s talent at your fingertips

PROVOCATIVE QUESTIONS

The world’s talent at your fingertips

SUGGESTIONS

The world’s talent at your fingertips

WHY IS TWITTER IMPORTANT FOR TECH RECRUITING?

REACHMillions of tech professionals are active on Twitter, according to ComScore

DATATech pros know they are in-demand. With insights from Twitter, you can show them they are special to you

AWARENESSYou can stay relevant to tech pros even when there are not open opportunities for them

The world’s talent at your fingertips

EMPLOYER BRANDING AND TWITTER

The world’s talent at your fingertips

KEEP YOUR MARKETING MESSAGE CONSISTENT

HP’S OVERALL MESSAGEON CLOUD IS

NOW CLOUD RUNS THROUGH YOUR BUSINESS

ON TWITTER

MAKE #HPHELIONCLOUD YOUR BUSINESS

The world’s talent at your fingertips

IN SOCIAL, THE LINE BETWEEN COMPANY SPONSORED ACTIVITY AND PERSONAL ACTIVITY IS BLURRING

You can use your personal accounts to promote your company’s mission, but you should fully disclose your affiliations

You should support the efforts of your actual tech experts

The world’s talent at your fingertips

FOR YOUR PERSONALACCOUNTS, KEEP CONSISTENTWITH YOUR OWN PERSONA

Use the same name/persona throughout your social media presence

Want to see if you’re keeping consistent? namechk.com

Use the same photo (at least on LinkedIn and Twitter)

NAME PICTURE CHECK

The world’s talent at your fingertips

HELLO

NAMCHKUSE NAMCHK TO SEE IF YOUR USERNAME IS STILL AVAILABLE ON SOCIAL SITES

The world’s talent at your fingertips

ESTABLISH YOURSELF ASA TRUSTED RESOURCETHEY WON’T CARE WHAT YOU KNOW, UNTIL THEY KNOW YOU CARE

Be yourself, professionally of course

Listen first, direct message later80/20 rule for info sharing vs. job-sharing

The world’s talent at your fingertips

Support yourcompany’s Twitterchats and hashtags

Start serial content like “Motivation Mondays” or “Tech Career Tip of the Day”

Re-Tweet your employees with added commentary

Not only re-Tweet industry leaders, but pose questions and challenge them

ADVANCED TRICKS FOR YOUR TWITTER PRESENCE

The world’s talent at your fingertips

FIVE RECRUITING WORKFLOWS FOR TWITTER

The world’s talent at your fingertips

Reply to AB Company.com

Tweet

Dig Data Engineer/Data ScientistBy Dice.com @DiceTechJobs

Dice.com

ABCompanySan Francisco, CA

Salary115,000

View on www.dice.com

Gather and process raw data at scale (including writing scripts, web scraping, calling APIs, write SQL queries, etc.) …

ABCompany is hiring a Big Data Engineer/Data Scientist in San Francisco, CA #Cassandra #Hadoop #Hive #dice141…

A B

Tweet

ABCompany@ABCompany

Dig Data Engineer/Data ScientistBy Dice.com @DiceTechJobs

Dice.com

ABCompanySan Francisco, CA

Salary115,000

View on www.dice.com

Gather and process raw data at scale (including writing scripts, web scraping, calling APIs, write SQL queries, etc.) …

POST YOUR JOBS ON TWITTER WITH #DICE141 (BUT DON’T END THERE)1

BUST THROUGH TWITTER’S 140 CHARACTERS WITH #DICE141 AND SHOWCASE ALL THE INS AND OUTS OF YOUR POSITIONS

The world’s talent at your fingertips

SEARCH FOR TECH PROS WITH DICE’S OPEN WEB PLATFORM

2

The world’s talent at your fingertips

DIG DEEPER TO SEE A TECH PRO’S SKILLS, PASSIONS AND INTERESTS

Then, export his profile

Decide how you want to connect

And opt for a combo approach, like following him on Twitter first and then sending a follow-up email a few days later

The world’s talent at your fingertips

FOLLOW EVENT, CONFERENCE AND SKILLS HASHTAGS3

The world’s talent at your fingertips

FIND PROSPECTS BY SEEING THE OVERLAP BETWEEN FOLLOWERS

4

The world’s talent at your fingertips

START ENGAGING TECH PROSON TWITTER5

The world’s talent at your fingertips

SOMETIMES YOU’LL TWEET FIRST

PRIORITIZE YOUR OUTREACH SOMETIMES

YOU’LL FOLLOW FIRST

TWITTER ENGAGEMENTDO’SAND DON’TS

The world’s talent at your fingertips

DO DON’TLET THEM KNOW YOU NOTICEDTHEM

FAN-BOY/FAN-GIRLALL OVER THEIR SOCIAL MEDIA PROFILES

The world’s talent at your fingertips

DO DON’TSHARE CONTENT PRAISING/SHOWCASING YOUR COMPANY’S ACCOMPLISHMENTS

BE A ROBO-TWEETER OF YOUR JOB OPPORTUNITIES

The world’s talent at your fingertips

DO DON’TLET PEOPLE KNOW A LITTLE ABOUT WHO YOU ARE OUTSIDE OF WORK

OPEN THE DOOR TOO WIDE AND BE UNPROFESSIONAL IN PUBLIC FORUMS

The world’s talent at your fingertips

DO DON’TLET YOUR JOB POSTINGS DO SOME PROACTIVE SOURCING FOR YOU

RELY ON ONE TOOL/RESOURCE ONLY – LEARN HOW TO CONDUCT SEARCHES AND CREATE AGENTS

The world’s talent at your fingertips

JOIN THE OPEN WEB COMMUNITY

Learn more at dice.com/openweb

The world’s talent at your fingertips