real, no b.s. social media marketing strategies

Social Media Marketing MasteryManny Sarmiento

www.CertificationInSocialMedia.com

Social Media CertificationCertified Social Media Marketing

Specialist™ Program• Earn Professional Credentials• Increase Your Earnings Potential• Become More Marketable• Increase Your Employability• Start Your Own Social Media, SEO,

Website Design Business• Learn Highly Marketable Skills

www.certificationinsocialmedia.com

Social Media CertificationCertified Social Media Marketing Specialist™ Program

• Weekly, Via Webinar, Live Instructor• 26 Weeks with Replay Available• Earn Diploma as CSMMS™• Tuition will be $2999 after Jan. 15th, 2014• $1999 One-time Fee or Monthly Payment

Plan Available: $199 for 12 Months.• Real, Live Help from Me!• Only 20 Students• Next Semester Begins January 5th, 2015.

www.certificationinsocialmedia.com

Social Media CertificationCertified Social Media Marketing Specialist™ Program

Earn Diploma as CSMMS™www.certificationinsocialmedia.com

New Media, New Marketing

Social Media Certification ModulesCertified Social Media Marketing Specialist™ CSMMS™

 • Social Media Marketing (SMM) Mastery Basic & Advanced Strategies• DIY-SEO – Do It Yourself Website Optimization Strategies• Blogging for Business Success• Twitter Strategies and Usage• Facebook Business Strategies and Functional Usage• LinkedIn for Business• YouTube & Video Marketing• Location Based Social Search Marketing• Social Media Press Releases / Writing Press Releases• Social Media Business Practice and Implementation• Google Adwords, Pay Per Click Advertising and Affiliate Marketing• Education Based and Information Product Marketing• Email Marketing Basics - Hands-on Constant Contact• Bonus - Social Media A-la-Carte™ & Advanced Topics

www.CertificationInSocialMedia.com

New Media, New Marketing

Social Media Certification Advanced Topics CoveredCertified Social Media Marketing Specialist™ CSMMS™

• Social Media Marketing (SMM) Basic & Advanced Strategies

• Real SEO – Web Site Optimization Strategies

• Affiliate Marketing and Google Pay Per Click AdvertIsing

• Basic Offline (and Online) Marketing

• Event Promotion Using Online and Offline Content

• Google Tools, Tricks and Tips

• Email Marketing Basics and Strategies

• How to Write Press Releases

• Making Money with Information Products

www.CertificationInSocialMedia.com

What You Will Learn Today?

• How Social Media Really Works• The Psychology of Social Media• How to Profit from Social Media• How it is Possible to D-I-Y Social Media• Basic Social Media Marketing Strategies• Social Media Tools and Tips• Defining Social Media M-Levels™• A Visual Social Media Strategy• How to Get Started Today

What Can You Do With Social Media?

• Increase Your Company’s Bottom Line• Pump up Your Resume• Get a Better Job (High Demand)• Increase Your Business Skills • Offer Additional Business Services• Start Your Own SMM Business• Consult as SMM Specialist• Reach More People & Earn More Income• You can drive new clients to your website and

grow your business at little or no cost

How Much Can You Earn in Social Media Marketing?

Digital Media Specialist - $44,000

Online Marketing Specialist - $45,600Social Media Strategist - $46,800

Online Community Manager - $47,800Public Relations Manager - $61,100Marketing Manager - $62,900Digital Strategist - $63,800Internet Marketing Director - $97,4002

Source: CIO.COM 10 Top Jobs by Salary for Social Media Pros

How Much Can You Earn in Social Media Marketing?Outsourcing

$25 - $150 / Hour$1000 - $1500 Set up Accounts$300 - $750 / Month

Coaching / Consulting$50 - $250 / Billable Hour

Teaching, Seminars & Product Sales

$100 - $1000+ / Hour

Social Media is NOT a Fad!

“Social Media Revolution” - Erik Qualman

The 4 C’s of “New Marketing”

• Content Creation• Culture• Connecting • Consistency

Can Social Media really make a difference to your business?

Is Social Media really about SEO?

Is Social Media really about…?

Social Media Domination!

It’s About Building Relationships

G. Give KnowledgeA. Answer QuestionsS. Solve Problems

Psychology of Social Media

• The “Tribe”• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing

Psychology of Social Media

• “Tribes”“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us

Maslow’s Hierarchy of Needs

Social Media Tools

Local Directories

Social Networking

Blogs

Microblogs

Video Sharing

Email Marketing

Bookmarking

Photo Sharing

Presentation Sharing

Press Releases

Social MediaWhich Social Media and Social

Bookmarking Sites to Use?

Social Media

Social Marketing Strategies

Social Marketing• Build Profiles with SEO• Establish URL (http)• Connect and Contribute• Build Relationships

• G.A.S.

Social M-Levels™Level 1 - Content

• Website• Blog• YouTube• Social Media Press Releases• Document Sharing• LinkedIn Pulse

Level 2 - Sharing• Facebook• Twitter• LinkedIn• Google+• Pinterest• Social Bookmarking

Share & Follow Me Buttons

Make It Easy for Visitors to Share Your Content and Follow You

www.newmedianewmarketing.com/

• AddThis.com• ShareThis.com• WordPress PlugIns

• Simple Social Buttons

Social Media Speed Kills…Your Competition

www.newmedianewmarketing.com/

• Hootsuite• Hootlet• Pinterest Button• Delicious Button• Reddit Button• Tweet Deck

Social Networks Best Strategies

The Best Strategies for Social Media Networks

Manny Sarmientowww.newmedianewmarketing.com

TwitterWhat is Twitter and how to best use this tool

Manny Sarmientowww.newmedianewmarketing.com

• 288 Million Registered Users• Create relationships• Brand Your Account • Level 2 | Tweet the G.A.S.• Importance of followers• Substance• What do I Tweet?

Twitter

FacebookThe importance of Facebook

and your network

Manny Sarmientowww.newmedianewmarketing.com

• 1.34B Million Users • 53% Active• Establish your network• Pages vs. Personal• Facebook.com/mobile• Groups

• Discussions• Build Relationships

• G.A.S.• C.C.E.

Facebook

http://www.facebook.com/SocialMediaUniversity

• Capture• Call to Action• Engagement

The C.C.E.

http://www.facebook.com/SocialMediaUniversity

LinkedInA Professional, Relationship Building

And Communication Tool

Manny Sarmientowww.newmedianewmarketing.com/

LinkedIn• 347+ Million Professionals• Your Online Resume• Build Your Complete Profile• Build Your Network• Join Groups• Join or Start Discussions• Search Jobs or Post Jobs• Add Applications, i.e. Twitter, Slideshare• Update Daily• Add Users Daily• Keep it Professional

Link

edIn

BlogsWelcome to the Bloggersphere

• Why Have A Blog?• Blogger vs. Wordpress• Becoming an “Expert”• Getting Others to Comment• Building Relationships• Relevance • Faster Indexing• Gadgets, Widgets, • Monetizing Your Blog• “P”-Word• PLRs

Blogs

Local Directories• www.LocalDirectoriesMarketing.com

• MerchantCircle.com

• Foursquare.com

• Google Places

• Yahoo Local

• Bing Local

• Superpages

Google Places• GYBO.com/business• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories

• Bing, Yahoo, Merchant Circle, others• Google.com/places

Google+• 1.15B Users• Complete Profile• Add Many to Circles• Add Snippet Content to Updates• Add Company Pages• Use Keywords in Username and Postings• Use Hangouts• Add Images (Change Image Names)• Add Your Events

YouTube & Video• YouTube and Video Sharing a Must

• SEO Potential

• #2 Search Engine in the World

• #3 Most Trafficked Web Site (Alexa.com)

• Create from Photographs, Flip or Cell Phone

• Vimeo, Metacafe, Veoh, others

Pinterest• 100 Million Users• 85% Female• 42% U.S. Online Women• 30% of All U.S. Social Media Users• 87% Have Purchased Because of Pinterest• $100,000+ Annual Household Income• 50% Have Kids• 15.8 Minutes Avg. Time Spent on Pinterest

Social Media Press Releases

Fast, Efficient and Powerful Social Bookmarking

Social Media Press Releases

• Fast and Efficient Social Bookmarking• Instant Google Indexing• Google Search Rankings (SEO) • Free• Embedding and Sharing• PRLog.com / 24-7PressRelease.com• Everything is News• Send PR Weekly• “Real” Press Releases

• PRWeb.com / PRNewsWire.com

Social BookmarkingYour Favorites Shared with the eWorld

Social Bookmarking

• Powerful SEO• Creating Backlinks Google Loves• Dofollow Me “Top Dofollow Bookmarking…”• Driving Traffic to Your Web Site• Multiple Sites “Top Social Bookmarking…”• Share Your Favorite Sites and Your Own• Bookmark Weekly or Daily• Digg, Delicious, Technorati, Reddit• StumbleUpon, Fark, Furl

The Most Powerful SMM ToolThat No One Speaks About and You Must Use!

Presentation Sharing

• Slideshare.net• “Expert” Status• Building Relationships (G.A.S.)• SEO Friendly• www.slideshare.net/ticketfl

7 Paradigms of Social Media Marketing

1. It’s about SEO2. DIY It3. Building Relationships (G.A.S.)4. T.O.M.5. “Expert” Status6. The “Tribe”7. Engagement

What’s the Big Deal with Social Media Marketing

What’s the big deal with Social Media Marketing?

• Massive Traffic to Your Business or Site• Build New Databases• SEO Success Like Never Before

Backlinks, Traffic, Name Recognition• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts) ROI• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue

What You Can Do with Social Media Marketing?• Increase Your Company’s Profits• Increase Your Web Site’s Ranking• Monitor Your Name & Industry• Monitor Marketing Results• Pump up Your Resume• Increase Your Business Skills • Make Yourself More Marketable• Start Your Own SMM Business• Consult as an SMM Specialist• Teach Social Media Marketing• Earn More Money!

What to do Now?

• SMM is a Must!• SMM is a Job Function• Schedule It - Hootsuite, Outlook, etc.• 15 Minutes to 2 Hours Per Day• Start Now!• Just Do It!

PRLog

Social Media CertificationCertified Social Media Marketing Specialist™ Program

• Weekly, Via Webinar, Live Instructor• 26 Weeks with Replay Available• Earn Diploma as CSMMS™• Tuition will be $2999 after Jan. 15th, 2014• $1999 One-time Fee or Monthly Payment

Plan Available: $199 for 12 Months.• Real, Live Help from Me!• Only 20 Students• Next Semester Begins January 5th, 2015.

www.certificationinsocialmedia.com

New Media, New Marketing

Thank You!Manny Sarmiento

www.CertificationInSocialMedia.com

Personal One-on-One Coaching

4 Hours Social Media. SEO, Marketing CoachingWith Me One-on-One!

$997.00Thank You!

Manny Sarmientomanny@nmx2.com