real girls and media

Uniquely MeReal Girls and Media

November 12, 2010

Goals

DiscoverLearn how to identify advertisements.

Practice recognizing common advertising techniques.

Talk about the way advertisements show girls and women.

ConnectTalk about the impact of media on girls self-esteem, health, and life goals.

Take ActionCreate a poster of 4 common advertising techniques.

Create a poster of “reel girls” versus “real girls.”

Media Facts• Youth ages 8-18 spend an average of 7.5

hours with media each day– 4.5 hours watching TV– 2.5 hours listening to music– 1.5 hours on the computer– 1.25 hours playing video games

• Youth who spend more time with media have lower grades

• We see about 5,000 ads each day

Advertisements

What is an advertisement?

Where do we find advertisements?

Who creates advertisements?

Why are advertisements created?

How do advertisements work?

Advertising Techniques

Be cool – not geeky, nerdy, smart

Other kids have/do it – you should too

Humor – make you laugh, have fun

Be a grown-up – more risky, be sexy

Let’s Practice

Bratz Party

Secret Date

Tattoo Barbie

Barbie Fashionista

Find the AdvertisementsForm a group of three girls

1. Get materials – poster, glue, scissors, three magazines

2. Hold poster – all will make poster

3. Talk about your poster

Find advertisements that show your type of advertising technique

Share your poster with the group

Girls and Media• What do you usually see girls doing in

movies or on TV shows?• What does this tell you about what is

important to girls and women?• Is anything left out?• What do you like or dislike about the way

girls are shown in the media?• How does this make you feel?

Cinderella

Little Mermaid

Snow White

Princesses

What do the Disney princesses have in common?

Barbie

Bratz

Bratz in costume

Reel Girls vs Real GirlsForm a group of three girls1. Get materials – poster, glue, scissors, three magazines

2. Hold poster – all will make poster

3. Talk about your poster

Draw a line down the middle of your poster• one side for fake (reel) girls and one side for real girls

Find pictures of girls doing different things• If it is something a real girl would do or like, put it under

“real girls”• If it is not something a real girl would do or like, put it under

“reel girls”

Share your poster with the group

Closing ThoughtsWhat did you learn about advertisements?

• Where are they?

• Why are they created?

What do you think about how girls are shown in the media?

What can you do about media messages about girls?