real estate - a social business

SpiderWeb Connections

Why Real Estate Agents need Social Media

• Build Your Reputation

• Network

• It’s where your buyers are!

Buyers use Social Media

Home Buyers

Information Sources:

Courtesy: Crackerjack Scribe.net

How Home Buyers Use Social Media:

Facebook

• Pages will turn up in Google searches.

• Pages seen not logged into facebook.

• Pages offers Facebook Ads.

• Pages offers user Analytics.

• Likes are unlimited.

• Pages has a widget you can add to your blog or website.

• You can add “Administrators”.

• People who “like” your page will not have access to your Personal account.

• You can have many Pages.

Facebook TIPS for Realtors:

• Tag Clients in Your Photos

• Show lots of pictures

• Make it all about your Customers

• Consider paying for Sponsored Stories. (way to reach new)

Twitter

1. A hashtag is any word beginning with the # sign.

2. People use hashtags to organize conversations around a specific topic.

3. Clicking on a hashtag takes you to search results for that term.

Courtesy: business.twitter.com/small-biz-guide

hashtag

You can respond to a Tweet by hitting the reply button.

When you reply, your response is public, and will show up in your home timeline and the timeline of the person to whom you are responding.

The reply will also be visible in the home timelines of people who follow both you and the person to whom you sent the reply. Meaning, someone not in the conversation has to follow both of the people replying to be able to read both sides of the conversation

You can pass along someone’s Tweet by retweeting it.

Just hit the retweet buttonto send the original message to all of your followers.

retweet

Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your followers to see the message. Instead of a reply, use a mention.

Include the @username of whomever you want to mention in your Tweet, and it will appear in the Mentions section (in the Connect tab).

All @username mentions are clickable and link back to the mentioned individual’s profile.

mention

Your profile:• Design your profile to reflect your

branding (customize background). • Design a username that says something

about real estate.

• Your name, website, bio and profile picture should all work together.

• Keep your photo consistent – do not change or update it.

• Do not select “protect my tweets”

• Set your location to your market area

• Your bio is 160 characters – use wisely.(Ex: “Saving the Economy One House Sale at a Time”) – this is a place to display your elevator pitch.

• Add your website url

• Add yourself to Wefollow.com – official twitter directory

Use Twitter Search and Advanced Twitter Search

and Trend Tracking

Twitter TIPS for Realtors:

• Listen First

• Answer Questions

• Make it a Habit

• Tweet Something Sharable

- Include a Photo

- Question and Answer: Pose a question and answer with a

- Share Videos

-Add a Quote

- Talk about an upcoming event

• Create a free “Pay with a Tweet” Button

Pinterest is a social media platform that acts like a virtual pinboard.

Getting Started on Pinterest

• Visit Business.Pinterest.com to set up your business account.

Click “+” Button to Create a board.

You can create secret boards at first before making them public.

Pinterest TIPS for Realtors:

• Visit successful Pin Boards for some

“PINSPERATION”

Checklists

Infographics

Tutorials

Teaser Text

Videos- Pin from your site or YouTube

What Makes a Great Pin Caption?

• Use a Call to Action• Use keywords• Add a price• Include a link.

References:

• http://www.business.twitter.com/small-biz-guide

• Gary Vaynerchuk. Jab. Jab. Jab. Right Hook. 2013.

• Gary Vynerchuk. The Thank You Economy. 2012

• Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution. It captures completely the new face of marketing for businesses. http://www.convinceandconvert.com/

• There are a number of great social media newsletters available for free that I read regularly and highly recommend. Each has contributed to my education and writings. They include:

– http://www.socialmediaexaminer.com/

– http://maximizesocialmedia.com/

– http://www.toprankblog.com/

– http://www.bizsugar.com/

– http://www.marketo.com/

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