[readypulse webinar] how to target your teen consumer: responsible digital marketing tips

•  Founded in 1999 •  Family owned and operated

•  Headquarters in thousand oaks, ca •  13,000 active products on e-commerce

•  100% in-house sales and order fulfillment •  Motocross race team founded in 2006

About bto sports

•  Publically traded technology platform

•  Facilitate safe online/mobile transaction for teens

•  Youth targeted co-marketing platform

•  Frictionless transactions

•  1.2+ Million users

About oink

•  Headquartered in San carlos, CA

•  Industry leading platform for social ambassadors and social content

•  Patented technology

•  Recent awards: Global 250 Top Private company, Founders institute Graduate award most innovative

About readypulse

Follow the conversation on twitter

Questions?

What do you need to know about teen

consumers?

35.6 Million U.S. teens represent over

$200 Billion of annual spending Power. They spend their time online on mobile devices, sharing interest with friends, and have their own unique spending and saving habits.  

The Purchase Power of Teenage Consumers

* Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts!

u.s. e-commerce sales

* Forrester Research!

E-commerce sales trajectory

According to Forrester Inc., Online consumers will increase

their spending 62% by 2016

U.s. m-commerce sales

B

B B

B

B

B

* eMarketer!

Tablet user growth by age

* Monetate!

Your teen consumer online

95% of teens are online * Pew Research!

Your teen consumer online

75% of teens access the internet from

mobile devices * Pew Research!

Your teen consumer online

8-18 year olds spend 10 hours and 45 minutes

everyday online * Edudemic!

Your teen consumer online

25% of teens log into

social media 10+ times everyday

* Edudemic!

What social networks are hot with teen

consumers?

*The Atlantic 6/19/14!*The Atlantic 6/19/14!

*The Atlantic 6/19/14!

where do teen consumers shop?

Your teen consumer on e-commerce

79% of females &

76% of males shop online * Statista!

Your teen consumer on e-commerce

70% of teens prefer to shop at their favorite

stores online * Piper Jaffray Companies!

Your teen consumer on e-commerce

50% of youth prefer to shop exclusively online

* Piper Jaffray Companies!

how do teen consumers spend?

Your teen consumer spending

Average allowance yearly is $780

* The American Institute of CPAs!

Your teen consumer spending

78% of teens have more

than $50 in monthly purchasing power

* Piper Jaffray Companies!

41% of girls ages

13 – 18 bought 10+ items of clothing in the past

6 months *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !

So, what’s the problem?

The problem

•  Teenager’s have currency in the form of cash, not card

•  PayPal users must be 18+ years old

•  Must be employed and over 21 years old to get a credit card

•  Collecting a minor’s information is a huge legal risk

•  Sharing, using social content, disclosures under 13

$11.8 B was reported in friendly

fraud, 1 in 4 merchants experience friendly fraud

* 2013 Lexis Nexis “True Cost of Fraud” Study & Stores Magazine September 2013 “Dealing with Friendly Fraud!

Parents just don’t understand

• Teens want independence

• Teens want to be cool – and buy cool things

• Teens are socially connected at all times

• Teens are tech savvy

Only 50% of parents have installed

parental controls For their kids online

interactions, but 72% worry that their kids

will reveal too much online. * Edudemic!

Children’s online privacy protection rule (COPPA)

COPPA imposes certain requirements on operators of

websites or online services directed to children under 13

years of age, and on operators of other websites or online

services that have actual knowledge that they are

collecting personal information online from a child under

13 years of age. * FTC!

What challenges does Bto sports face selling

to teen consumers?

How does Bto sports market and sell to teen consumers responsibly?

BTO SPORTS #BETHEONE

•  On-going social promotion to collect content

•  Customers give permission to use photos/videos

•  Customers can associate e-commerce products to their content

•  Display on product pages to drive sales

Readypulse + oink

Parents maintain control,

teens don’t loose their cool,

retailers increase their revenue

Readypulse + oink: Market

• High-quality, product relevant, authorized ugc

• Compliant with ftc regulations

• Display ugc with full disclosures

• Brand ambassador program

Readypulse + oink: Market

•  E-commerce home page

•  Product pages

•  Category pages

•  Landing pages

•  E-mail

•  social

Display social proof on-demand

And @Scale

Readypulse + oink: Market

Readypulse demo

Readypulse + oink: sell

•  Parent creates account

•  Parent sets restrictions

•  Parent monitors spending •  Teen can purchase on

e-commerce

•  Teen is empowered to make decisions

•  Teen can learn budget habits

Readypulse + oink: sell

• Merchants can increase monetization and conversions

•  Reduces payment friction for merchants

•  Reduces fraud for merchants

•  Reduces risk for merchants

•  Enables brands to directly engage with young consumers

Readypulse + oink: sell

Oink demo

Thanks for attending!

If you have any questions contact readypulse:

contact@readypulse.com

Readypulse.com

@readypulse