ready to invest in social media software? comparing social media tools
Post on 07-Jan-2017
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#SocialPro #24A @KristiKellogg
Proving ROI with Social Media Analytics
#SocialPro #24A @KristiKellogg
Why do we need to listen?
Awareness Engagement Buzz
Social Media Listening
#SocialPro #24A @KristiKellogg
#SocialPro #24A @KristiKellogg
I’m the social media editor at Bruce Clay, Inc. We’re a leading international digital marketing agency est. in 1996. Follow us everywhere at @BruceClayInc ;)
How I Can Help
#SocialPro #24A @KristiKellogg
#SocialPro #24A @KristiKellogg
# Fans/followers on every social network we are active in, tracked over time
# of Reshares of posts Most-shared posts Clicks to site from social network Conversion events by social network (perhaps by
Google Analytics integration) Feature: Multiple user access
What We’re Looking For
#SocialPro #24A @KristiKellogg
Social media monitoring suites can range in price from $50 - $500
Median price for a robust solution: $500 There are free options, too:
Google Analytics Google My Business Twitter Analytics TwitterCounter.com Facebook Insights LinkedIn Analytics
So Many Tools, So Little Time
#SocialPro #24A @KristiKellogg
Nuvi SproutSocial Quintly Simply Measured DataPine
We’re going to look at:
#SocialPro #24A @KristiKellogg
Users: unlimited Integrated with Google Analytics: no Price:
$600/month: 50,000 mentions $900/month: 100,000 mentions $1,600/month: 250,000 mentions There all require year-long contracts.
Follower Growth: Yes. For an additional $300/month, you’ll have access to historical tweets.
Connected Networks: Twitter, Facebook and Instagram. White labeling: available for $300/month
Nuvi (https://www.nuvi.com)
#SocialPro #24A @KristiKellogg
Content Management: Yes Twitter, Facebook, Google+, LinkedIn and Instagram.
More than 1,200 clients, including: Uber, CLIF Bar, Hershey’s, Vanity Fair, Sports Authority, Wilson, Girl Scouts, Nissan & Chevron
Notable feature: Real-time listening & alerts. “Never miss an opportunity to engage or a crisis situation where a timely response is necessary.” Nuvi will alert you if an influx of messages is hitting your brand. They’ll also be able to tell whether or not the tone is positive or negative.
Verdict: Nuvi is a great solution for big brands with a lot to listen to.
Nuvi (https://www.nuvi.com)
#SocialPro #24A @KristiKellogg
Users: 1 Integrated with Google Analytics: yes for Premium/Team
accounts Price:
Deluxe: $59/month Premium: $99/month Team: $500/month
Message approval workflow Dedicated account management Keyword Listening which provides share of conversations
Connected Networks: Twitter, Facebook, Instagram & Google+ White Labeling: Not available
SproutSocial (http://sproutsocial.com/)
#SocialPro #24A @KristiKellogg
Content Management: Yes Twitter, Facebook, Google+, LinkedIn
Notable Feature: With a premium account, there is a social listening report that shows you share of conversation in for a particular hashtag.
Verdict: This is a great solution for businesses wanting to try out software. There is no contract, which is perfect if you want to test software for a month before committing for a year. Also, you can switch between deluxe, premium and team and find out what works for you.
SproutSocial (http://sproutsocial.com/)
#SocialPro #24A @KristiKellogg
Users: 1 Integrated with Google Analytics: No Price:
Small: $129/month Medium: $299/month Team: $479/month
Connected Networks: Twitter, Facebook, Instagram, Google+, YouTube, Pinterest and LinkedIn.
White Labeling: Yes Content Management: No
Quintly (https://www.quintly.com/)
#SocialPro #24A @KristiKellogg
Users: unlimited Integrated with Google Analytics: yes Price (with mandatory year-long contract):
Social: $500/month Advanced: $1,000/month Enterprise: $2,000/month
Connected Networks: Twitter, Facebook, Pinterest, YouTube, LinkedIn, Tumblr, Google+, Instagram and Vine
White Labeling: Not available.
SimplyMeasured (http://simplymeasured.com/)
#SocialPro #24A @KristiKellogg
Content Management: no Notable Feature: “We have a robust breadth of channels and
depth of data. As of May 2016, we’re the only provider to have access to Twitter’s engagement API. We’ve developed really good relationships with the Twitter team. “ – Gavin Grisham
Hashtag tracking Instagram competitive reporting Filtered reporting
SimplyMeasured (http://simplymeasured.com/)
#SocialPro #24A @KristiKellogg
Integrated with Google Analytics: yes Price (with mandatory year-long contract):
Basic: €219/month Professional: €399/month Premium: €699/month Branding & Embedded: €799
Connected Networks: Twitter, Facebook, Instagram, LinkedIn & Google+
White Labeling: Yes Content Management: No
DataPine
#SocialPro #24A @KristiKellogg
Download Kristi’s free custom social media tracking template at bit.ly/Kellogg-Social
Free Options
#SocialPro #24A @KristiKellogg
LinkedIn Premium Canva for Business Instagress Iconosquare Boostgram Tweepi ManageFlitter
Free Options: So Many Trials, So Little Time
#SocialPro #24A @KristiKellogg
#SocialPro #24A @KristiKellogg
#SocialPro #24A @KristiKellogg
THANK YOU!
SEE YOU AT THE NEXT MARKETING LAND EVENT!
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