readership - hearst · readership source: motivaction research & strategy. 41% 32% 48%...

MAN AT HIS BEST

READERSHIPSOURCE: MOTIVACTION RESEARCH & STRATEGY

41%

32% 48%

RespondentsNumber 866 (all men)

91% of the respondents read the magazine of which

57% subscriber, 26% newsstand sales,

and 17% other.

visits at least once per 2 weeks Esquire.nl

visits at least once per 2 weeks the social media of Esquire

keeps the magazine

Average time spent reading the magazine is 66 minutes.

THE ESQUIRE reader IS...

The Esquire man aims to be the best version of himself.

STYLISHClothing and appearance are a reflection of his personality. He likes to reward himself with beautiful things and knows the value of quality.

SUCCESsFULA hard-working mature man between 25 and 45, living in the city or urban district just outside it. He pursues a healthy lifestyle and often has a partner.

CURIOUSWhether it is in his wardrobe, how he spends his leisure time, or his choice of mechanical time-piece, he wants relevant information to be served up at all times.Esquire offers him the filter he needs, to get the best out of life.

INFLUENCERAs a well-informed modern man he is often asked for his opinion on style, food and fashion.

51% 25 - 44 years

64% high education

54% lives in major cities

and suburbs (Randstad)

28% household with youngest

child < 14 years

19% older 2-person households

(>40 years)

16% younger 2-person households

(<40 years)

PROFILE

58%71% 16%57%

high incomemain income of the household has his own companyworks more than 40 hours a week

Work

96% Travel

93% Fashion

93% Gadgets

79% Watches

79% Cars

78% (Alcoholic) drinks

Interests

46%

33%

12%

WATCHES

possesses a watch from a luxury brand

doesn’t possess one but would like to

doesn’t possess one but is saving money for it

Spending

57% Fashion

52% Shoes

44% Travel

35% Luxury articles

79% Booze

26% Gadgets

(Q: reader spends more than others on….)

ESQUIRE readerIS INFLUENCER

(Q: people ask my opinion about …)

47% Food

45% Style*

41% Fashion

38% Sports

33% Gadgets

31% Cars

* 65% of the readers younger than 30 years say that people ask their opinion about style!

78%

81%

70%

71% Luxury and comfort are important to me

I love to spend money to luxury

Clothing and appearance are a reflection of my personality

Quality is more important than the price of fashion items

78%

36%

66%

25%55%

Esquire inspires me whereby I (sometimes) decide to

purchase

Esquire is my favorite magazine

Esquire inspires me when buying

luxury items

I buy fashion and accessories presented in

Esquire

I buy gadgets presented in

Esquire

*65% of the respondents who possess a luxury watch, consider Esquire as an

authority in this field

I consider Esquire as an authority regarding

82% Lifestyle

75% Fashion

55% Watches*

35% Gadgets

80% 46% 45% 41%

stylish inspiring luxurious interesting

THEMesAccording to readers the following aspects apply to

Esquire:

FACTS & FIGURES

DIGITAL UV 550.000PV 1.200.000

PRINT CIRCULATION 25.000

NEWSLETTER25.000 SUBSCRIBERS

45.000 followers

16.700 followers

Source: Google Analytics

EDITORIAL PLANNING & PUBLICATION 2019

# 4 – FASHION ISSUE + AUTOSPECIAL Publication August 28

# 5 - BEST DRESSED MANPublication October 23

# 6 – BIG WATCH BOOKPublication December 11

MAN AT HIS BEST