reaching today's tech-minded consumers

Reaching Today’s Tech-Minded Consumers

Presented by Susan Wagner

Editor, Smart Retailer

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Today’s Generation is WIRED!

Nearly 4 out of 5 Internet users visit social networks

28% of all American adults use mobile or social location-based services

30% of tablet owners have used their device to shop online

48% of American adults use a smart phone

25% of smart phone users have used their phone to shop online

11% of people say they would buy something that’s only offered through Facebook

167 million American consumers will shop online in 2012; 192 million by 2016

500,000 merchants are on FourSquare

67% of retailers use Facebook to drive traffic to their e-commerce sites

The top three brands on Facebook all sell directly through Facebook; 50,000 have opened an f-store with Payvment

How Business Are Using Technology

Bobbi Brown has touch-screen televisions to demonstrate makeup applications

How Business Are Using Technology

C Wonder has touchscreens in dressing rooms to allow shoppers to customize the ambience of the room

How Business Are Using Technology

Nordstrom offers free wi-fi in its stores so that customers can use the Nordstrom app anyplace in the store

How Business Are Using Technology

Apple has used mobile check-out devices for years

How Business Are Using Technology

Grocery stores have been installing videos at checkout to show news and promote specials

How Business Are Using Technology

Dominos has been using SMS text-message marketing since 2009

How Business Are Using Technology

Starbucks uses FourSquare to market and offer specials at all its store

How Business Are Using Technology

Walgreens uses location-based marketing to scan for GPS signals when someone checks in near them and then tweets a coupon to the customer

How Business Are Using Technology

Best Buy uses QR codes on all its shelf-talkers for customers to get more information on the products

How Business Are Using Technology

Levis offers Find Your Curve tool on its website to help you find the perfect fitting pair of jeans

Now

Improve Your E-mail Marketing Gather emails through

surveys, check-out, lists, Facebook plug-ins, Constant Contact, MailChimp

Separate your database to focus your marketing

Make emails worth it Maintain your brand Use best practices: opt-

outs, limited mailings Use strong subject lines

Spruce Up Your Social Media

Set up a Facebook page Design an appealing Timeline photo Hold contests to increase interaction Gather emails through apps Don’t just sell but build relationships;

engage fans, post tips Post regularly Include photos and videos Be personable Share the love; Like other pages

Spruce Up Your Social Media

Consider a Pinterest Account Showcase merchandise in different

categories Add prices to merchandise to sell

through Pinterest Pin photos from your own website or

blog Follow others Repin and like other pins to increase

your exposure Promote your social sites!

Create an Engaging Website

Maintain your brand and image Keep the site clean and easy to navigate Add how-to videos and fun photos Post your phone, address and email on every

page Include several calls to action: sign up for

newsletter, make a purchase Install analytics, review them and make

changes as needed Don’t put everything on home page Add engaging elements: Meet the Staff,

Coupons, Newsletters Add a Facebook plug-in Make e-commerce easy

Build Your Online Presence

Claim your business on Yahoo Local, Yelp, Google Plus, Facebook Places, etc.

Review any online reviews Do a search for your

business name and city and if it doesn’t appear in first few listings, do some SEO

Incorporate QR Codes

Use QR codes to gather emails, sell when you can’t, provide more info

Explain on signage how to use QR codes

Make sure codes work QR code creators:

scanlife, beetagg, kaywa

Consider Mobile Marketing

Set up a FourSquare account and create specials

Create a Facebook place and start encouraging people to check in

Look into SMS marketing Promote your mobile

market and offer great specials

Add Video In-Store

Use a digital picture frame to show different ways the product can be used

Show a video of how a product is made on an iPad or portable DVD player

Use video to show past events

Provide video screen to show custom merchandise

Show video of cooking demos, how-tos

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