reaching out to alumni: a hive case study
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A HIVE CASE STUDY
REACHING OUT TO ALUMNI
WHO WE ARE
Jennifer Allen, Co-Director of Hive
John Buckman, Video Production
Derek Eggers, Instructional Design & Technology
Cheyenne Hohman, Audio Production & Social Media
Technical Services: Website Design, Creation & Maintenance Research Computation Tech/Desktop Support & Infrastructure Online Instructional Support
Creative Services: Graphic & web design Audio, video & photography Social Media Feature stories & press releases
WHAT THE HIVE IS AND DOES
MOMENTUM Jennifer Allen
Information technology has revolutionized our world and our work, also aff ecting higher education.
TECHNOLOGY + RESEARCH
Information technology has revolutionized our world and our work, also aff ecting higher education.
College of Arts & Sciences faculty are using the most advanced technology tools. Our teachers are pioneering new pedagogical techniques to engage students in critical thinking and analysis.
TECHNOLOGY + RESEARCH
Information technology has revolutionized our world and our work, also aff ecting higher education.
College of Arts & Sciences faculty are using the most advanced technology tools. Our teachers are pioneering new pedagogical techniques to engage students in critical thinking and analysis.
How do we showcase to our alumni the breadth and depth of the digital projects taking place in the college?
momentum.as.uky.edu
TECHNOLOGY + RESEARCH
Derek EggersONLINE EDUCATION
Since 2010 we support faculty to develop ~70 online courses
Typically serve 2,500-4,000 students during Summer terms
Target Lower Level (100-200) UG courses with high
enrollment
Reduce graduation time and barriers to graduation
Info and Registration: http://www.as.uky.edu/summer
ONLINE EDUCATION IN A&S
Spanish for Healthcare Professionals
Writing for Business Professionals
ITIQ
Professional Certifications
Geographic Information Systems
Statistics
EDUCATIONAL OFFERINGS TO ALUMNI
ONLINE COURSES 17 DEPARTMENTS
ANT 101 Intro To AnthropologyANT 160 Cultural Diversity In The Modern World
BIO 102: Human EcologyBIO 103 Basic Ideas Of Biology
ENG 281 Introduction To FilmENG 331 Survey Of British Literature I
For Example…
HIS 109 History Of The U.S. Since 1877HIS 121 War And Society, 1914-1945
MA 123 Elementary Calculus & It’s Applications
MA 109 College Algebra
ONLINE COURSES 17 DEPARTMENTS
PHI 120 Introductory Logic PHI 334 Business Ethics
PS 101 American GovernmentPS 210 Introduction to Comparative Politics
PSY 100 Introduction to Psychology PSY 215 Experimental Psychology
SOC 101 Introduction to SociologySOC 342 Organizations And Work In Society
STA 210 Intro To Statistical ReasoningSTA 291 Statistical Methods
WRD 111 Comp & Comm II
WRD 203 Business Writing
WRD 204 Technical Writing
HIGH DEMAND ONLINE COURSES
HIGH PROFILE ONLINE COURSES
HIGH PROFILE ONLINE COURSES
SPECIAL TOPICS ONLINE COURSES
CLASSICS IN ONLINE COURSES
TECHNOLOGY LITERACY ONLINE COURSES
Initially 20 students in 1 Winter Intercession course Information Literacy Library / Bibliography / Database management Presentation and Video Conferencing Skills
Positive responseNow 3 courses serving over 700 students in a
semester6-week sessions
“ITIQ” TECHNOLOGY LITERACY ONLINE COURSES
Information LiteracyPresentation and Video ConferencingDigital Citizenship
ITIQ WEB PUBONLINE COURSES
Web Publishing skills Blogs, Wikis, Content Management SystemsHTML / CSSWeb 2.0
VISLAB: DATA ANALYSIS AND VISUALIZATION ONLINE
Finding, Capturing, Presenting Web based DataData Visualization using web based toolsGoogle Earth Google Fusion Tables
DIGITAL DESIGN AND FABRICATIONONLINE COURSES
Explore the Maker MovementDigital Design and Fabrication2D and 3D Design using free open-source toolsDigitize 3D ObjectsFabricate using 3D Printers, Laser Cutting, CNC
ONLINE CERTIFICATE PROGRAMS
GIS CertificateStatistics Certificate
John BuckmanVIDEO PRODUCTION
Staff managed, student powered
Create:
Promotional videos
Lecture, event and class capture
Instructional aids
Advancement videos
HIVE, VIDEO PRODUCTION
High end & time intensive
Aff ordable and effi cient
VIDEO TECH
A&S Hall of Fame is an annual recognition of
successful alumni and faculty
The Hive creates sophisticated 5-8 minute biopic
video pieces for each inductee
Direct interactions with alumni
Unique gift
HALL OF FAME
Marcus McEllistrem, Physics and Astronomy, Emeritus Faculty
HALL OF FAME
Promotional videos highlight exciting research and
bring awareness to programs, departments, and
people
Community Involvement
Promote Certificate Programs for Alumni
VIDEO PROMOTIONS
Newmaps+ GIS Certificate Video
Matches department branding
Relevant Audience, Relatable Content
Universal Appreciation
VIDEO PROMOTIONS
NEWMAPS+ CERTIFICATE
Engage with Alumni remotely through Video
Teleconferencing
Inspire current students as well as graduates
Maintain an interaction and create connections
despite physical distances.
Technology:
Adobe Connect
Google Hangouts
Skype
REMOTE CONVERSATIONS
REMOTE CONVERSATIONS
CheyenneHohman
AUDIO PODCASTS
Interviews conducted by Development Offi ce reps
PODCASTS: THE VOICES OF ALUMNI
Interviews conducted by Development Offi ce reps
Brought back to the Hive
PODCASTS: THE VOICES OF ALUMNI
Interviews conducted by Development Offi ce reps
Brought back to the Hive
Edited & produced
PODCASTS: THE VOICES OF ALUMNI
Interviews conducted by Development Offi ce reps
Brought back to the Hive
Edited & produced
Published to the web
PODCASTS: THE VOICES OF ALUMNI
Can be used to get in the door
ESTABLISH & MAINTAIN THE CONNECTION
Can be used to get in the doorHighlights the alum’s experiences at
the University
ESTABLISH & MAINTAIN THE CONNECTION
Can be used to get in the doorHighlights the alum’s experiences at
the UniversityCaptures their personality
ESTABLISH & MAINTAIN THE CONNECTION
Can be used to get in the doorHighlights the alum’s experiences at
the UniversityCaptures their personalityProvides feature content
ESTABLISH & MAINTAIN THE CONNECTION
Can be used to get in the doorHighlights the alum’s experiences at
the UniversityCaptures their personalityProvides feature contentIllustrates how their career and life
paths were shaped by their University of Kentucky experience
ESTABLISH & MAINTAIN THE CONNECTION
Can be used to get in the doorHighlights the alum’s experiences at
the UniversityCaptures their personalityProvides feature contentIllustrates how their career and life
paths were shaped by their University of Kentucky experience
Recruitment & alumni relations benefits
ESTABLISH & MAINTAIN THE CONNECTION
PRODUCTION
Garage Band Proprietary software Free with Mac OS Easy to use
Audacity Free, open-source software More control Less visually appealing
PRODUCTION
SOUNDCLOUD
CheyenneHohman
SOCIAL MEDIA
Based on offl ine relationships
Demographics Prospective Students Current Students Alumni Community members
Based on offl ine relationships
Demographics Prospective Students Current Students Alumni Community members
Posts Appeal to broad audience Feature accomplishments of alumni Show connections to community Showcase initiatives, campus, etc
Based on online relationshipsEphemeral
Demographics Prospective Students Current Students Alumni Everyone else on Twitter
Based on online relationshipsEphemeral
Demographics Prospective Students Current Students Alumni Everyone else on Twitter
Posts Feature/link to stories Share photos Comment on others’ posts or re-tweet to signal boost
Demographics Current Students Alumni Potential employees
Demographics Current Students Alumni Potential employees
Groups Announcements News about the College Professional development opportunities
Demographics Current Students Alumni Potential employees
Groups Announcements News about the College Professional development opportunities
Potential Mentorship programs Recruitment efforts
Online &Offl ine
HYBRID ENGAGEMENT
New Academic Science Building Physical structure, online presence
Sharing and Telling Stories Alumni story archive Community engagement
Seedleaf Passport to the World
Latino Festival & Viva Mexico
Sharing Experience/Mentoring Living Learning Communities
HYBRID ENGAGEMENT
SEEDLEAF
LATINO FESTIVAL
Questions? Comments?THANK YOU
Audio production:
H4N Zoom recorder
Audacity & Garage Band software
SoundCloud subscription
Server space
Social media:
Hootsuite
Bit.ly
Giveaways for engagement (price varies)
RESOURCES
Video production – Low Budget Canon Vixia, Sony HDR-MV1 Røde Videomic Pro Silk Sprint Pro II Tripod Neewer CN-160 LED iMovie/Windows Movie Maker
Video production – Medium Budget Canon EOS Rebel T3i & DSLR accessories Manfrotto Pro Tripod Legs Manfrotto 701 HDV Pro Mini Head CowboyStudio 3-way lighting kit Adobe Premiere
RESOURCES
Online courses: Google apps – fusion tables, maps, docs Makerbot, CNC machine Autodesk 123D
Websites: Drupal Google Analytics
Other: Adobe software
Lightroom, Photoshop, InDesign, Illustrator
RESOURCES
Jennifer Allen – jstayl1@uky.edu
John Buckman - john.buckman@uky.edu
Derek Eggers - derek.eggers@uky.edu
Cheyenne Hohman – jessicah.hohman@uky.edu
CONTACT
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