re-imagining space outreach - 100 year starship symposium 2013 - kathleen d. toerpe

Re-Imagining Space OutreachCreating a 100-Year Program Model

©2013 Kathleen D. Toerpe

Kathleen D. Toerpe, PhDStellar Outreach, LLC

Hoberman Sphere

Goldilocks Zone of Space Outreach

1

2

3

4

Apollo 11 turns 40+

Mars Curiosity

Voyager Probes

ISS Popularity

5

6

7

8

Planetary Defense

Science Celebrities

Star Trek/Star Wars

New Stakeholders

Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240

Scientists Disagree?

• Too little time for outreach• Not supported by university/institute• Proper role of science is research• No training or poor communication skills• Public not interested or knowledgeable• “Sagan Effect”

In scientists’ own words . . .

. . . science outreach is a bleak prospect with limited room for

improvement.

Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240

In scientists’ own words . . .

. . . science outreach is a bleak prospect with limited room for

improvement.

Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240

Let’s go back

to the drawing

board and

re-imagine

what space

outreach could

be . . .

Outreach

Teaching

Public Relations Marketing

. . . though it can involve all these skills, techniques and goals

Let’s Start With. . .

• To reach out• To surpass• To go beyond• To engage

Outreach at its core is . . .

• To deliver a message to a targeted audience to reach a desired result

Outreach

Space Outreach

• To deliver a message about space research, exploration, future settlement and the human dimension of all of these to a targeted audience to reach a desired result

• Delivery• Message• Audience• Result

Outreach

Challenges & Opportunities of Delivery

Non-Personal• Objective• Professional• Scheduled

Group• One to Many• Many to Many• Many to One

Remote• Non-

synchronous• Not Real Time• Not Shared

Space• Not Real Space• Virtual Space

Personal• Subjective• Relationship• Availability/

Approachable

Individual• One on One

Local• Synchronous• Share Real Time• Share Real Space

Personal, Individual, Local . . . • In-person• Mentoring• Collaborati

ng• Customize

d • One-shot• Effective

but short reach

www.ucdmc/ucdavis.edu; www.space.com;

Non-personal, Group, Remote . . .

• Hundreds of Programs

• Broad audience

• Ad-driven• Entertainm

ent• Mixed

Messages

• K-14 STEM • Thousands

of Programs

• Resounding Success

• Bureaucratic

• Duplicative

1. Once delivered, a message takes on a life of its own. You never know where your message may end up.

Delivery = Connections

Conversation with a colleague at a convention

Basis for a new Massive Open Online Course (MOOC) PIL

www.programmedevelopment.com

NGR

Long-term Connections

Greatest impact may be number of views in months and years ahead

NGL

www.engadget.com

NGR

A TED Talk is delivered in real space and real time to real people

Making More Connections

PIL

NIL

NGL

NIR

NGR

PGR

PIR

PGL

STARTING

POINT

DESTINATION

Connections Expansive

PIL

NIL

NGL

NIR

NGR

PGR

PIR

PGL

www.clipartsfree.net

PIL

PGL NIL

PIR NGL

NIRPGR

NGR

Connective

Expansive

Comprehensive

Flexible

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

• Delivery• Message• Audience• Result

Outreach

2. Effective outreach is specific, content-dynamic and open to change.

What’s the Message?

STARTING

POINT

DESTINATION

Inform Persu

ade

Justify

InspirePrepa

re

Motivate

Interpret

Amaze

www.clipartsfree.net

Connective

Expansive

Comprehensive

Flexible

Inform

Persuade

Justify

Inspire

Prepare

Motivat

e

Amaze

Interpret

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

• Delivery• Message• Audience• Result

Outreach

2. Effective outreach is learner-centered. Know your audience.

Who’s the Audience?

STARTING

POINT

DESTINATION

Children

Teens

Parents

SeniorsTeach

ers

College

Students

Future

Colleagues

The Audience . . .

Photos: www.nms.ac.uk; www.chabotspace.org; ww.avaaston.wordpress.com; www.cochrane-environment.org; www.centauri-dreams.org; www.nhlbleol.wordpress.com

www.clipartsfree.net

Connective

Expansive

Comprehensive

Flexible

Children

Teens

Parents

Seniors

Teachers

College Studen

ts

Colleagues

Future

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

• Delivery• Message• Audience• Result

Outreach

4. Outreach should always elicit a response and have a goal or result that it seeks to produce.

What’s the Take-away?

STARTING

POINT

DESTINATION

Advocate Particip

ate

Engage

PersevereCorrobor

ate

Collaborate

Wonder

Appreciate

www.clipartsfree.net

Connective

Expansive

Comprehensive

Flexible

Advocate

Participate

Engage

Persevere

Corroborate

Collaborate

Appreciate

Wonder

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

100 Years(maybe more!)

We know what we want . . .

How Do We Get There?

100-Year Space Outreach Model . . . Emerge

sExpand

s

Engages

Embraces

Evolves

• Multi- & Inter-disciplinary Goals

• STEM• Social Sciences• Arts• Humanities

• Current Understanding

• Knowledge• Perceptions• Questions• Search for

Answers

• Problem Solvers• Contributors• Citizen

Scientists• Takeaway Action

Steps

• Collaborates• Audience• Content• Multiple

Stakeholders

• Innovative• Adapts Quickly• Builds

Framework for the Future

Emerges from our Human Experiences

Space Outreac

h

STEM

Social Sciences Arts

Humanities

www.walmart.com

Outreach is not successful

when connections are not

made

• We are more than our STEM selves . . . Our outreach must be more, too.

• History• Philosophy• Sociology• Anthropolo

gy• Literature• Music

• Psychology• Economics• Dance• Fine Art &

Design• Political Science• Theater

• Geography• Journalism• Finance• Theology• Archaeolog

y• Law

Synapses in the Human Brain . . . .

Photo: www.futurity.org

Expands our Current Understanding

Connecting our . . .

• Current Understanding

• Knowledge

• Perceptions

•Questions

• Search for Answers

• Outreach has an organic, cumulative effect which we can never completely anticipate or assess.

• Classroom• Planetarium• Senior Center• Maker-space• Library• Astronomy

Club

• Demonstration• Summer Camp• Launch Site• Citizen Science

Project• Documentary• Mentor Program

• Book/Article• Social Media• Conference• Gaming• Space

Museum• ??

Engages Us to Take Action

Citizen Scientist

Advocate

Get Involve

d

• Every space outreach program needs a take-away.• Plug a related Citizen Scientist or

Maker-space project!• Direct them to a next-level outreach

program!• Invite them to Facebook, Twitter,

YouTube feeds to stay in the loop!• Share “Read More About It”

resources!• Encourage them to create their own

next-steps!• ALWAYS LEAVE THEM ASKING MORE

QUESTIONS! LEAVE THEM WONDERING!!

• Don’t let them walk away without something in their hands and at least one unanswered question in their minds.

Equal Partner

s

.mes

.edus

.govs

.orgs

Embraces Everyone in this Endeavour

.coms

• Outreach is always collaborative and integrative.Audience Content Stakehold

ers• Past Knowledge• Past

Experiences• Perceptions• Beliefs• Aspirations• Fears

• Multi-disciplinary

• Inter-disciplinary

• Peer Reviewed

• Dynamic

• Governments• Scientists• Entrepreneurs• Citizen

Scientists• Onlookers• Future

Generations

Everyone is helped by effective outreach.

Everyone is hurt by poorly designed, delivered or received outreach.

Evolves and Grows with Us• Innovative• Adapts quickly to

- New Research- New

Discoveries- New

Stakeholders- New

Approaches

Framework for the Future

100-Year Space Outreach Model . . . Endur

es• 100+ Years• Grows with

Us• Processes,

not just Programs

Developmental

Organic

LearnerCentered

Content Dynamic

Comprehensive

Expansive

Connective

Flexible

www.walmart.com

This is what Space Outreach in the next 100 years needs to be!

What Might a Program Look Like?

Hello, Out There!

Kathleen D. Toerpe, PhD

NASA Solar System AmbassadorCopyright 2013 by Kathleen D. Toerpe

“Hello, Out There!”

Photos: NASA/JPL-Caltech; nasa.gov

• Send Artwork• Send 3-line Poem

(Haiku)• EVERYONE can vote

on • favorites• to go to Mars!• Launching Nov

2013

What We Did Today!

Developmental

Organic

LearnerCentered

Content Dynamic

Comprehensive

Expansive

Connective

Flexible

www.walmart.com

You’ll never look at this toy the same way again!

Continue the discussion . . .

@ktoerpe

stellaroutreach@gmail.com