re-imagine pbs

Re-Imagine PBS20 million

unique visitors per

month

67 million video views on PBS YouTube channel

4700 free hours on PBS Video

Player

600,000 followers on

Twitter

430,000 fans on Facebook22 minutes average

viewing time per video

89 million streams per

month

Named one of Technorati’s 50 most

influential sites

Average user age is 35 years old on PBS.org

#1 kids entertainment site for video

... on iTunes, Netflix, Xbox 360, Comcast VOD, Hulu, TV.com, Fancast, Yahoo, AOL, MSN, Sling.com, Babelgum

PBS Launched COVE Video Portal to Rave Reviews

 "It really is quite a beautiful

thing ... amazing, gorgeous." Newsday

“PBS may be cooler than you

think” -- AP

Suddenly, PBS has become a totally

different animal... It is fantastic. ...

Modern. Flashy...”--Esquire

“(PBS)... turns 40 this year, and on Tuesday it

gave itself a gift that just might make it feel young

again.” -- LA Times

“PBS Just Gave You...Everything

”-- Newsday

"... arguably the most innovative

and well designed [video site] on the

market.” Daily Variety

Merlin Platform

Content integration from 360 local stations and 1500 public media producers

Merlin Goals• Grow audience size and engagement across the

PBS ecosystem.

• Provide cost-efficient model to promote station and producer content.

• Improve stations’ ability to reach their local audiences on pbs.org, and beyond.

• Create revenue opportunities across the system.

New PBS.org

How Programming Decisions are Made

Collaborate with PBS stakeholders Collaborate with PBS Stations and Producers Analyze metrics to make data based decisions Look for opportunities to be timely and

topical; maximize traffic Coordinate schedules in daily, weekly, and

monthly editorial meetings

Dynamic Lead

Today’s Featured Videos

Featured Content(Explore PBS)

Media Bar

What’s On TV Ticker

Support Message

Programs & Tonight Tab

Navigation Bar

The new PBS homepage

5. Explore Topics

Dynamic Lead

Feature upcoming programs and promotional campaigns

Eight slots feature national content

Every fourth slot features station content, when localized (13 pilot stations)

National content refreshed daily

1 2 3 4 5

Featured Videos

Features full-length content, catch-up viewing

Features long-tail and web-original video (slots 4 & 5)

Drives traffic to the PBS Video portal

Refreshed Daily

Featured Content Page features 8 items

Slot 1: News from NAPA

Slot 2: PBS Arts content

Slots 3 through 8: Rotating promotions focusing on video shorts, web extra content (games/quizzes), nostalgic programming, and social media

Refreshed daily

Will feature local content in Slot 4 in a future iteration

1 2

3 4

5 6

Media Bar

Features video content selected by the Content and Promotions Team

Will include current, archival, and web original videos

Updated on a weekly basis One slot will feature station content after launch

Topic Pages Aggregation of national and

local content

Slots 1 & 2 will be pinned with national content chosen by editorial staff

Slot 3 and then every 5th slot will feature station content, when localized

Slots 4+ will be dynamically driven

1 2

3

4

PBS.org stats thus far..• In the first 14 days, traffic is up 19% compared to the previous 2 weeks.

New visits are up 20%. • The number of video streams on PBS.org is up 25% over the previous 2

weeks.• Traffic to PBS.org from a mobile device increased 12% over the previous 2

weeks. Traffic to PBS.org from an iPad (not the App, the website itself) was up 35% over the previous 2 weeks.

• Localized traffic is up 40% over the prior week. Over 1.2 million visits (or 14% of total visits) were localized to a local station site – up from 12% of visits the previous 2 weeks. 54% of those visits were NEW visits to the site, 142% higher than (more than double) the two weeks before.

• Traffic going from PBS.org to Station.org sites is up 22% compared to the two weeks prior to the redesign launch.

But too preliminary to draw concrete conclusions.

Interesting StatsPromoted in Featured Topics/Explore PBS Area

10/27/10 Day Before Promotion

10/28/10 Day of Promotion

0

100

200

300

400

500

600

700

POV Short: The Archive

Everyday Food: Hunter Style Chicken

10/29/10 Day Before Promotion

10/30/10 Day of Promotion

0100200300400500600700800

13000% Increase

4000% Increase

Mobile Applications

Launched: October 25, 2010 Coming Later This Month

iPad App

Features more than 300 videos

Updated daily Intended for catch-up

viewing and discovery Includes previews to

promote tune-in Ability to Favorite and

Bookmark Promotional tool for special

PBS series (e.g. CIRCUS)

iPhone/iTouch App Features preview videos

to promote tune-in Allows users to connect

with their local stations for tune-in information

Allows users to watch previews of the day’s program highlights, video shorts, and full episodes

Email reminders

Viewer/User Feedback• “...we really love the app.   We aren't able to get good reception on our

TV, so we haven't been able to watch PBS for years. It's wonderful to have access on the iPad!  We will be signing up as members!”

Viewer/User Feedback

iPad App Stats, So Far…

More than 130,000 iTunes downloads Within the top 3 free apps in iTunes store for

more than a week Noticeable increase of streams of COVE videos

that are also available on the iPad

Again… Too preliminary to draw concrete conclusions

Next: Using Technology to Open PBS