re-architecting the gi f5 networks, inc. 4 intelligent broadband networks offloading the vas &...

RE-ARCHITECTING THE GI LAN OPTIMIZE & MONETIZE MOBILE BROADBAND

Bart Salaets Solution Architect

2 © F5 Networks, Inc.

Today’s Gi LAN is static and inflexible

DNS PCRF AAA OCS CSCF

Control Plane Services RADIUS, Diameter, DNS, SIP

GGSN PGW

Transparent Caching Video Optimization URL Filtering

Value Added Services (VAS)

FW L2 switch RTR DPI CGN RTR

Challenges

• Complex architecture, hard to scale • Results in high CapEx and OpEx • Difficult to add new services

Subscriber

Internet

3 © F5 Networks, Inc.

“ How do I optimize my network?

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$

Time

TODAY

New Revenue (Monetize)

Control Network Costs (Optimize)

COSTS

REVENUE

4 © F5 Networks, Inc.

Intelligent Broadband Networks Offloading the VAS & Optimization plane

Subscriber

GGSN PGW

Intelligent Traffic Management

Data Center

VAS VAS

Video Optimization, caching, URL Filtering, CDN, IPTV, Web apps, ...

VAS / Optimization / Content

……

Internet

CSCF

RADIUS, Diameter, SIP,…

Centralized Policy Control

OCS AAA PCRF

Radius Diameter Gx, Gy

Context-aware traffic steering for VAS/Optimization offload

FW DPI CGN

1

5 © F5 Networks, Inc.

Intelligent Traffic Management Offloading the VAS & Optimization plane

 VIDEO OPTIMIZATION •  Content-based steering •  RAT-type based

steering •  Congestion-based

steering •  Subscriber-based

 TRANSPARENT CACHING •  Smart load balancing •  URI whitelisting •  URI blacklisting

 PARENTAL CONTROL •  Subscriber-based

steering (opt-in/opt-out)

6 © F5 Networks, Inc.

Intelligent Traffic Management in action Steering to 2 VAS services : subscriber + RAT-type based

GGSN PGW

Intelligent Traffic Management

Internet

Subscriber

Service Provider VAS Parental Control Video Optimization

Radius Diameter Gx Other API (subscriber policies)

Control Plane

AAA PCRF

User Service Policy

John Video Optimization LTE bypass

Paul Video Optimization always Parental Control

Emma Parental Control

John

Emma

Paul Policy-enabled per-connection or per-transaction steering to VAS/Optimization

Radius (RAT-type updates)

7 © F5 Networks, Inc.

Intelligent Traffic Management in action User John : http traffic in LTE

GGSN PGW

Intelligent Traffic Management

Internet

Subscriber

Service Provider VAS Parental Control Video Optimization

Radius Diameter Gx Other API

Control Plane

AAA PCRF

John

Emma

Paul Policy-enabled per-connection or per-transaction steering to VAS/Optimization

Radius http (LTE)

User Service Policy

John Video Optimization LTE bypass

Paul Video Optimization always Parental Control

Emma Parental Control

8 © F5 Networks, Inc.

Intelligent Traffic Management in action User John : http traffic in 3G

GGSN PGW

Intelligent Traffic Management

Internet

Subscriber

Service Provider VAS Parental Control Video Optimization

Radius Diameter Gx Other API

Control Plane

AAA PCRF

John

Emma

Paul Policy-enabled per-connection or per-transaction steering to VAS/Optimization

Radius http (3G)

User Service Policy

John Video Optimization LTE bypass

Paul Video Optimization always Parental Control

Emma Parental Control

9 © F5 Networks, Inc.

Intelligent Traffic Management in action User Paul : http traffic in 3G or LTE

GGSN PGW

Intelligent Traffic Management

Internet

Subscriber

Service Provider VAS Parental Control Video Optimization

Radius Diameter Gx Other API

Control Plane

AAA PCRF

User Service Policy

John Video Optimization LTE bypass

Paul Video Optimization always Parental Control

Emma Parental Control

John

Emma

Paul Policy-enabled per-connection or per-transaction steering to VAS/Optimization

Radius

http

10 © F5 Networks, Inc.

INTERNET

SDN/NFV & ITM : Use Case Link the network with the DC: Dynamic VAS Bursting

• Enhanced traffic steering & policy enforcement based upon knowledge from the control plane

• Ability to dynamically scale services to meet needs

Benefits

Video Optimization

APP APP

URL Filtering

APP APP

Transparent Caching

APP APP

WAP Gateway

APP APP

VM Management

GGSN PGW

RTR

Intelligent Traffic Management

Virtualized Data Center

Orchestration Tool

11 © F5 Networks, Inc.

Platform consolidation – Happening now Network function consolidation

L2 Switching MPLS L2 PE

L3 Routing MPLS L3 PE

CGNAT

Firewall

BRAS/BNG

DPI

L3/L4 steering

Multi-Service Router

Single Platform L2-L3 Consolidation

Proxy (TCP opt, HHE)

MPLS L2 PE

MPLS L3 PE

BRAS/BNG

IP Routing

Dedicated Platforms Different Vendors

Single Platform L4-L7 Consolidation

Dedicated Platforms Different Vendors

2005 - 2010 2010 - 2013

TCP OPTIM

DPI / PCEF

L7 STEERING

FW / CGN

HTTP HE

L2-L3 L4-L7

12 © F5 Networks, Inc.

Intelligent Broadband Networks L4-L7 network function consolidation

Subscriber

GGSNPGW

Intelligent Traffic Management

Network Function Consolidation

DPI CGN GiFW

Internet

Data Center

VAS VAS

Video Optimization, caching, URL Filtering, CDN, IPTV, Web apps, ...

VAS / Optimization / Content

…… CSCF

RADIUS, Diameter, SIP,…

Centralized Policy Control

OCS AAA PCRF

Radius Diameter Gx, Gy

2

13 © F5 Networks, Inc.

Network Function Consolidation A consolidated L4-L7 platform

 PCEF / DPI •  Tiered-service plans •  Fair usage policies •  DPI analytics •  OTT application controls •  Offline and online

charging •  TCP optimization •  HTTP header enr. •  WAP offload

 CGNAT & IPV6 TRANSITION •  NAT44 •  NAT64 / DNS64 •  DS-lite •  MAP •  High-speed logging for

legal retention

 NETWORK SECURITY •  Inline network firewall •  DDOS mitigation •  RAN protection •  IP intelligence

14 © F5 Networks, Inc.

“ How do I monetize my network?

Use this as a segue or big statement slide. Replace the clouds with whatever icon you like.

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$

Time

TODAY

New Revenue (Monetize)

Control Network Costs (Optimize)

COSTS

REVENUE

15 © F5 Networks, Inc.

Enhanced Service Enablement From flat fee to value based pricing models

Opt-in / Opt-Out Value Added Services

OTT Monetization & Flexible Charging

Intelligent and context-aware traffic steering to value added service platforms based on a subscriber opt-in/opt-out model

Monetizing OTT services by flexible charging mechanisms and OTT partnerships for service differentiation Monetizing the subscriber relationship using big data (targeted ads, mobile payment)

Quality of Experience Management

Bandwidth controls, TCP optimization and context-aware traffic steering to optimization platforms for enhancing the subsciber’s quality of experience

16 © F5 Networks, Inc.

Quality of Experience Management Global and subscriber-based application control

Overall P2P = 10 Mbps Sub A “P2P” = 4 Mbps Sub B “P2P” = 4 Mbps

Sub C “P2P” = 4 Mbps

Sub A + B + C “P2P” = 10 Mbps

Even if subscriber is entitled for more by subscriber policy it gets limited based on the global policy

Gold Subscriber = 20 Mbps Rest = 10 Mbps

P2P = 4 Mbps

Even if subscriber is entitled for more by subscriber bandwidth policy his P2P traffic gets reduced to configured value (512kbps)

P2P = 512 kbps

Rest = 10 Mbps

Global application control

Per-subscriber application control

Subscribers

Subscriber

17 © F5 Networks, Inc.

Optimization Platforms

Quality of Experience Management Optimizing capacity at the radio layer

Internet

Context-aware steering to video optimization / caching platforms

TCP optimization for increased “goodput”

Technical Requirements

Video Optimization Transparent Caching 0

500

1000

1500

2000

0.00% 0.10% 0.25% 0.50% 0.75% 0.90% 1.00% 3.00%

No Optimization TCP Optimized

TCP Optimization for 3G

18 © F5 Networks, Inc.

Service Provider VAS

Opt-in / Opt-out Value Added Services Personalized service packages

Parental Control

Security Services

Internet

Cloud Storage

Ability to provide subscriber-based steering and filtering to

VAS platforms with service chaining capabilities

Technical Requirements

19 © F5 Networks, Inc.

Monetization & Flexible Charging OTT music streaming and messaging services

Volume Capping Rest

Music Streaming and/or Messaging

Premium OTT Service -  Bundled into subscription -  Excluded from volume cap -  Treated with higher QoS

Subscriber Unlimited

Ability to identify OTT application and

filter, rate control, count and mark this traffic

Technical Requirements

20 © F5 Networks, Inc.

Monetizing the subscriber knowledge Mobile payment & Targeted advertising

Customized or personalized advertisements & banners

HTTP header enrichment

Customizable API to interact with 3rd parties

Technical Requirements

Purchases on specific content sites billed to mobile phone

Convey subscriber info to 3rd party -  Subscriber id (MS-ISDN, IMSI) -  Location -  Gender / Age Group / ...

21 © F5 Networks, Inc.

Collect, Pre-Process and Archive Who – IP, MSISDN, Subscriber ID, IMEI What – Facebook, WhatsAPP, Facetime When – Time Where – Base Station , City Center How Much – Bytes, 5 Minutes

Log Storage

High-speed logging enables near real-time

reporting of pre-processed information up towards Analytics system

Deepening the subscriber knowledge Data Collector & Pre-processing for Big Data

Facebook Whatsapp Youtube

GGSN PGW

22 © F5 Networks, Inc.

“ Technical Requirements

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23 © F5 Networks, Inc.

Required Control Plane Protocols Optimize & Monetize

 RADIUS • Subscriber discovery and/or policy control

 DIAMETER GX • Subscriber policy control  DIAMETER GY

• Quota management • Online charging

 SYSLOG • Reporting & analytics • Customizable log format • Offline charging

 FLEXIBLE API • LDAP, HTTP, XML, …

24 © F5 Networks, Inc.

Required Classification & Context Optimize & Monetize

 SUBSCRIBER AWARENESS

 APPLICATION AWARENESS

 NETWORK AWARENESS (RAT-TYPE / CONGESTION)  IP REPUTATION AWARENESS

 DEVICE AWARENESS

25 © F5 Networks, Inc.

Required Policy Enforcement Actions Optimize & Monetize

 TRAFFIC STEERING & SERVICE CHAINING

 REPORTING & USAGE MONITORING

 HTTP REDIRECT & HEADER ENRICHMENT

 BANDWIDTH MGMT & TCP OPTIMIZATION

 FORWARDING & FILTERING

 L2/L3 QOS MARKING

26 © F5 Networks, Inc.

Benefits of L4-L7 Consolidation Walk up the protocol stack once

Network

Session

Application

Web application

Physical

Client / Server

TCP optimization

DPI analysis

Context-aware Steering Service Chaining

Bandwidth control Accounting/Charging

WAP 2.0 offload HTTP inspect - filter

Network

Session

Application

Web application

Physical

Client / Server

Gi Firewall, CGNAT

DPI analysis

HTTP header enrich HTTP inspect - filter

Context Subscriber-id, Device-type,

Application, RAT-Type, Congestion level, ...

L4

L7

27 © F5 Networks, Inc.

A Consolidated Architecture : The new Gi LAN Optimize & Monetize the mobile broadband network

Subscriber

GGSN PGW

Optimize & Monetize

Application Reporting & Control HTTP header enrichment

PCRF AAA OCS CSCF

Radius, Diameter, SIP, Gx, Gy

Centralized Policy Control

Internet

DNS

Traffic Policing Traffic Steering / Service Chaining

Value Added Services / Optimization

Video Optimization

Transparent Caching

Parental Control

WAP Gateway

... Signaling Delivery Controller

RADIUS Gx Gy

Radius acct

GiFW / CGNAT TCP Optimization

28 © F5 Networks, Inc.

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