rcr - partnership snapshot ms

RICHARDCHILDRESSRACINGPARTNERSHIP SNAPSHOT

WHO’S PAYING ATTENTION TO YOUR BRAND MESSAGE?Q:

IT’S A NOISY WORLDPEOPLE ARE INCREASINGLY TUNING OUT MESSAGES SENT THROUGH TRADITIONAL MEDIA. IT’S GETTING MORE DIFFICULT TO ENGAGE WITH TARGET AUDIENCES

LIVE SPORTS IS AN EXCEPTIONCONSUMERS LET THEIR GUARD DOWN AND ACTUALLY WELCOME BRAND MESSAGES. WHEN IT COMES TO SPORTS, BRANDS ARE PLAYING IN A TRUSTED SPACE

WHAT SETSNASCAR APART?WE MAKE SOME OF THE MOST MEANINGFUL CONNECTIONS BETWEEN OUR FANS AND BRANDS THAT PLAY IN OUR SPORT

OUR FANSARE UNIQUETHEY’RE MORE PASSIONATE, MORE ENGAGED, AND MORE LOYAL THAN FANS OF ANY OTHER SPORT

Source: Nielsen Scarborough (USA+ Release 1, 2014).

OF NASCAR’S 70 MILLION FANS:

63% 37% 54%EARN $50K+ HAVE

KIDS

2 IN 5 59% LIVEOUTSIDE THESOUTHEAST,

Y’ALL

WHAT DOES AN RCR PARTNERSHIP DO?IT’S SO MUCH MORE THAN A LOGO ON A RACE CAR. AN RCR PARTNERSHIP CAN DRIVE THE CRITICAL CONNECTIONS NEEDED FOR ENGAGEMENT, AFFINITY AND LOYALTY

AN RCR PARTNERSHIP CREATES LOYALTYIN THE #1 SPORT FOR FAN BRAND LOYALTY, OUR FANS BECOME YOUR FANS

Ty Dillon, driver of the No. 3 Chevrolet in NASCAR’s XFINITY Series, guest bartends as part of Yuengling’s sponsorship activation.

AN RCR PARTNERSHIP DRIVES BUSINESSRCR DELIVERS EXPERIENCES THAT GROW BUSINESS RELATIONSHIPS AND DRIVE SALES

Many of our partners host B2B customers and stakeholders at track and provide a VIP experience that works hard to bolster business relationships

AN RCR PARTNERSHIP OPENS DOORSWE HELP FORGE STRATEGIC RELATIONSHIPS BOTH WITHIN OUR FAMILY OF PARTNERS AND THE GREATER NASCAR SPONSOR COMMUNITY

RCR facilitated relationship building between partners WESCO and Bass Pro Shops. As a result, WESCO provides consultation on electrical systems for new Bass Pro retail locations.

AN RCR PARTNERSHIP PROVIDES SUPPORTWE PROVIDE THE RESOURCES AND EXPERTISE IN SUPPORT OF OUR PARTNERS TO SUCCESSFULLY EXECUTE THEIR SPONSORSHIP PROGRAMS. IT’S WHEN OUR PARTNERS SUCCEED THAT WE TRULY WE WIN

Johnny Morris, founder of Bass Pro Shops, helps driver Ty Dillon and owner Richard Childress celebrate in Victory Lane at Indianapolis Motor Speedway

OUR FAMILY OF PARTNERSRCR IS PROUD TO REPRESENT A FAMILY OF BEST-IN-CLASS COMPANIES WITH WHOM WE SHARE IN SUCCESS

Matt ShearerDirector, Business Development

mshearer@rcrracing.com336-731-5647

–VISIT US AT THE RCR COMPLEX–VIEW PARTNERSHIP ACTIVITIES AT THE TRACK–TALK TO OUR PARTNERS

ALLOW US TO PROVE OUT THE POWER OF AN RCR PARTNERSHIP