razorfish - keynote by porter gale, virgin america

Virgin AmericaTop 20 Digital Moments

April 23, 2009

Best Domestic AirlineCondé Nast Traveler, 2008

1st for overall quality in First/Business Class amongst all US domestic carriers Zagat 2008

Best Low Cost Airline in North America Business Traveler “Best in Business Travel” survey, 2008

Gold, RED inflight entertainment systemSpark Awards, 2008

Revolutionizing US domestic air travel

What we believe

• Launched August 2007 with a major focus on inflight experience• Based in San Francisco• Brand new fleet of aircraft• Flies on high density business and leisure routes including BOS,

IAD, JFK, LAX, SAN, SNA, SEA, SFO• High tech look and services, including mood lighting and inflight

entertainment. First to offer full fleet inflight Wi-Fi• Anecdotes from the press have included:

“Sets a new benchmark for domestics…”

“a staggering improvement over the U.S. norm.”

“like flying in an i-pod”

At a glance

6

TOP 20 DIGITAL

MOMENTS

7

8

9

Letvafly.com

13

BOING BOING

UNICORN CHASER

14

AIR COLBERT

17

LEVERAGING INNOVATION

19

YOUTUBE

QUESTION & ANSWER