rayware presentation new2

By Rachael Cooper

Brand Portfolio

• The choice for home cooks and bakers for centuries.

• Mason Cash dates back to the 1800’s and is at the heart of the ceramic Industry.

• Renowned for the Mason Cash bowl of which the original design dates back to the 1900’s.

• The design is iconic to the Mash Cash brand and has barley changed over the years.

• The Mason Cash portfolio now includes a wide selection of mixing bowls, pudding basins, cake decorating equipment, ovenware and utensils.

Brand Portfolio

• The Kilner Jar invented in England in the 1840’s.

• Unique pressure seal design.

• Range has grown into collectible bottles, coloured jars, accessories , drinkware and home brewing kits.

• Latest TV advert is now being shown on prime time TV channels across the UK.

Brand Portfolio

• Typhoo inspired by Asian influences.

• Offers a wide range of products at affordable prices.

• Targeted at the fashion forward customer.

• Ensures style, creativity and innovation are at the fore front of each range.

• Range consists of scales, storage jars, woks and Asian accessories.

• TV shows often showcase Typhoon’s products.

Brand Portfolio

• Ravenhead provides stunning glassware for all occasions.

• Dating back to a factory based at St Helens in North West England in 1842.

• Primarily producing bottles, Ravenhead in the 1930s branched out into domestic tableware such as bowls, jugs and drinking glasses.

• Over the years Ravenhead has built up an enviable international reputation for high quality glassware that combines strength and durability.

Brand Portfolio

• Viners is a highly distinguished, trusted and much loved brand, steeped in British Heritage.

• It originates date back to Sheffield in the early 1900’s. Since then it has maintained a tradition which combines best in class materials to produce elegant, robust, rust resistant cutlery with an enduring finish. With a varied range of designs and shapes to appeal to all tastes.

Brand Portfolio

• Established 1896 • Traditional

tableware company

• Originally produced teapots in varying shapes and sizes

• Over the years the range has expanded into decorated and brightly coloured teapots

Current Range

The Bright's Collection

Current Range

The Home Farm range is a novelty collection inspired by great British farms.

Current Range

The Script range is decorated with an elegant monochrome script design

Target Market & Retailers

Current Product Range

Competitor Analysis

• Plates - £8-£25 • Serving Plates - £35 • Bowls - £8-£25 • Cake stand inc 4 plates - £50 • Tea Tray - £16 • Tea Pot - £30

• Storage Jar - £25 • Sugar Bowl - £30 • Small Jug - £8 • Small Mug - £6 • Large Mug - £8 • Egg Cups x2 - £6

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

• Steak on the stone is a meal where you have the opportunity to cook your food exactly the way you like it.

• Stylish way of presenting and cooking food at the table.

• Ranging from £50 - £100.

Current Product Range

Competitor Analysis

Competitor Analysis

Competitor Analysis

• Whiskey Rocks/stainless steel Ice balls • Wine Thermometer • Marble look range • Rose Gold range • Cocktail making – stainless steel • Fruit bowl

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitor Analysis

Other Stores Visited

• Matalan • Next • The Range

Summary of Theme Proposals

• Afternoon Tea/Knitted Teapots • Photographic Collection • Slogan Prints • 1900’s Original Britain inspired

range. • The Royal Kensington Collection • Natural Stone Collection • Rose Gold Collection • ‘On the go’ collection – Teapot

Flasks. • Personalised Mugs & Teapots

Thank You

Any Questions?

By Rachael Cooper

Rachael.cooper54@yahoo.co.uk