ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com

BRAND STRATEGY A look book for the work of Ravi Prasad. Strategist, digital and brand strategy.

THIS DOCUMENT: While Ravi has undertaken projects on many major global and Australian brands, his work is best showcased in the brands he has created for start-ups. While we have included one project for an established brand, it is this start-up work that is featured here. The presentation features the finished work only and not the brand strategy upon which it is based. Four sample pieces of work from Ravi’s portfolio follow. More is available upon request.

1.BIG FOOT OZ For this example we have shown the different elements developed. For other cases only final work or the options developed leading to the final work are shown.

Credits:

Brand strategy: Ravi Prasad

Creative Direction: Ravi Prasad

Design: Michael Signal

Client: Topia

The font type.

.

Mascot element. .

Combined elements, two lock –up options, small.

Combined elements, on colour.

Several colour variations developed.

Combined elements, colour on white.

2.EARTH PARTNER Credits: Brand strategy: Ravi Prasad Creative direction: Ravi Prasad Design: Michael Signal Client: Edward Bryants

Font type, white on colour, six variations.

Font type, white on colour, six variations.

Lock up option 1, 6 colour variations.

3.ADLUX Adlux was the re-branding of Excite in Australia. The development of the Adlux name was also part of the brand process.

Credits:

Brand strategy: Ravi Prasad

Creative direction: Joel Wasseman

Design: Joel Wasserman

Client: Geoffrey Emerson

Adlux logo option 1.

Adlux logo option 2.

Option 2, environment test 1.

Final Logo.

4.T

Adlux logo final variations.

4.WHITE RIBBON Credits: Brand strategy: Ravi Prasad Creative direction: Chris Holt Design: Chris Holt Client: Seizmic Thinking

White Ribbon, Final lock-up.

Web design.

Event Collateral.

Collateral design.

Event collateral.

END. THANK YOU.

For more information contact Ravi Prasad Email: myintuition@yahoo.com Twitter: @myintuition Australian mobile: 0414 235 325