ramdev supply chain
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04/11/2023 1
Supply Chain Assignment no-2
Presented by,Gupta Akta S.M.F.Tech- 2nd semBatch: 2011-13NIFT, Gandhinagar
NATIONAL INSTITUTE OF FASHION TECHNOLOGY,
GANDHINAGAR
04/11/2023 2
ContentsAbout Company Company Profile
Vision & Mission
History
Recognition
Organisation Structure
Organisation Structure Of Marketing Dept.
Infrastructure
Products
Competitors
5 Force Model
Supply ChainIn Gujarat
Out Of Gujarat
Drivers of Supply Chain - Facilities - Inventory - TransportationIndian Market of Ramdev
International Market of Ramdev
Data Collection
04/11/2023 3
Name : Ramdev Food Products PVT LTD
Location : Spice World
Sarkhej-Bavla Highway
Changodar- 382213
Dist. Ahmedabad
Gujarat, India
Contact : +91-2717-304200
Website : www.ramdevfood.com
Business Type : Manufacturer, Exporters
Staff : Above 1000 employees
Distributors : Above 900
Retailers : Around 90,000
Company Profile
Logo
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History
1963: A family owned business incorporated by Mr.Rambhai Patel in Ahmedabad
as a flour mill
1972: Then he started selling its own grinded spices on order.
1989: Incorporate as Private Limited Company with name “RAMDEV”.
1991: Company successfully launched Instant mix, Asafetida, Blended
spices and Pickles' masala thereafter.
1992: Introduced a various range of garam masala and initiated Exporting.
1994: Expanded market out of Gujarat.
1999: Entered in whole spices business.
2001: Introduced “EKAT FOOD” in USA.
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Vision : “Reaching Customers Heart Through Quality”
Mission : “A Promise Of Purity And Freshness”
Vision & Mission
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Recognition
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MANAGING DIRECTOR
JOINT MD
DIRECTOR
HR MANAGER
Organisation Structure
STORE CLERK
DISPATCH CLERK
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CHAIRMANMANAGING DIRECTOR
General Marketing Manager
MANAGER
Area Sales Manager
Sales Executive
Sales Supervisor
Sales Representative
Organisation Structure Of Marketing Dept
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Infrastructure
State-of-the-art technology and the finest machinery
Wealth of experience in manufacturing and processing
Spread over a sprawling 37,000 sq. yard plot, the unit has the capacity to
match the best manufacturing process and standards
A special technique of Fumigation is being employed to keep the
quality of the product intact and increase its shelf life
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Infrastructure
Unit has a cleaning and processing capacity of more than 60,000 kg.
per day
In-house Research & Development Laboratory
They have established a Sensory Evaluation Division and a
Trained Panel in Quality Control Lab
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ProductsPremium Basic Spices: Kashmiri Chilli Powder Turmeric Powder Coriander Cumin Powder
Asafetida & Blended Spices: Premium Asafetida Super Asafetida Super Garam Masala Super Tea Masala Premium Garam Masala Premium Pav Bhaji Masala Chhole Masala Panipuri Masala Sambhar Masala Chat Masala Gold Garam Masala Achar Masala Sweet Achar Masala Kanda Lasun Masala
Instant Mix: Gota Khaman Dalwada Idli Dhokla Dhosa Pizza Gulab Jamun Handvo
Regular Basics Spices: Chilli Powder Turmeric Powder Cumin Powder Coriander Powder Coriander Cumin Powder
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Media - Marketing Strategies
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Competitors
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BuyersSuppliers
Substituteproducts
Potentialentrants
Industry competitors
Rivalry amongexisting firms
Threat ofnew entrants
Bargaining powerof suppliers
Bargaining powerof buyers
Threat ofsubstitutes
5 FORCE MODEL
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5 FORCE MODEL
Potential entrants:
The initial investment for starting a company is not
too much high.
The raw material availability is adequate and thus
too many small firms comes into existence.
Labour required is also at cheaper rate and very few
skilled labours are required for production.
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5 FORCE MODEL
Bargaining powers of Buyers:
Bargaining powers of Buyers is very high.
Product of industry is standard or undifferentiated.
Retailers also have good bargaining power, as they
are able to influence buyer's choice.
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5 FORCE MODEL
Threat of substitute:
Substitute product affect price elasticity as more substitute
become available, the demand become more elastic since
customers have more alternatives.
In price industry consumers are purchasing either the loose
spices or packet spices to fulfill their needs and moreover
there is no substitute of spices and hence there is no threat
of substitute in industry.
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5 FORCE MODEL
Bargaining power of Suppliers:
Supplier's power is not high, as they are numerous in
number.
The companies are purchasing the spices from the
farmers.
As there is enough availability of raw material, company
can purchase it from the place it find its cheaper as
compare to other places.
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5 FORCE MODEL
Intensity of rivalry:
Rivalry is intensive in this industry. Every price cut is
matched by subsequent price cut by other manufacturers
Increase rivalry because more firms must compete for
the same customers and resources.
When customers can freely switch from one place to
another, there is a greater struggle to captures the
customers.
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Supply Chain Management in Ramdev Food Products Pvt. Ltd:
SUPPLY CHAIN
Suppliers (or farmers)
Manufacturer
Distributors
Retailers
Consumers
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Supplier
Company
Distributors(225)
Retailers
(27000)
Super Store(125)
Company Outlet
(5)
Consumer
GUJARAT :
SUPPLY CHAIN
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Out of GUJARAT :
SUPPLY CHAIN
Company
C & F Agents (18)
Distributor(530)
Retailer (60,000)
Consumers
Super Store(300)
Consumers
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SUPPLY CHAIN
DRIVERS OF
SUPPLY CHAIN
FACILITIES
INVENTORY
TRANSPORTA- TION
INFORMA-TION
SOURCING
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DRIVERS OF SUPPLY CHAIN
FACILITIES:
The inventory is stored in a cool, dry environment.
Spices are protected from exposure to sunlight or other
strong light, and the spices are not stored next to any strong
smelling substance.
The ideal storage temperature is 40-50 degrees Fahrenheit.
The length of time spices are good is highly dependent
upon the conditions in which it is stored.
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DRIVERS OF SUPPLY CHAIN
INVENTORY
RAW MATERIALS
WIP
FINISHED GOODS
INVENTORY:
Inventory is moved faster and so they
do not need as much inventory
Raw materials are sourced from
suppliers (farmers) during the season
of that spice and then processed,
packed and stored as finished goods in
the warehouse.
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DRIVERS OF SUPPLY CHAIN
TRANSPORTATION:
SuppliersTransportation
Production & Dispatch Unit
By Railway By TrucksBy Sea
By Air
International Store
Domestic Store
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Domestic: India1. Ambala2. Bhubaneshwar3. Chandigarh4. Delhi5. Ghaziabad6. Indore7. Jaipur8. Bombay9. Nagpur10. Pune11. Raipur12. Lucknow13. Jammu14. Kolkata15. Patna16. Ranchi
INDIAN MARKET OF RAMDEV
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USA UK Japan
Australia Qatar South Africa
Canada New Zeland UAE
INTERNATIONAL MARKET OF RAMDEV
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Data Sources
Primary Data: Information given by the employees of Ramdev serves the primary sources. Further more face-to-face meetings with employees provided understanding and information on several qualitative areas such as: reasons for achieving specific supply chain factors.
Secondary Data: The secondary data needed has been collected from various sources like Journals, annual report, financial statement of the company, online published document on internet, previous research report related to Ramdev Food Products Pvt.Ltd.
DATA COLLECTION
04/11/2023 30
Thank You…
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